Business Briefs (Summer 2013)

Bridging the Gap between Business and Human Rights

This article first appeared in the UConn Business magazine, Volume 3, Issue 3 (Summer 2013)

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Robert C. Bird, Northeast Utilities Chair in Business Ethics and associate professor of marketing, and his colleagues hosted a colloquium titled, “Bridging the Gap between Business and Human Rights.” The event took place on May 14-15, 2013 to explore the potential for common ground between business and civil society groups in the area of human rights. Attendees at the conference explored how firms perceive and interact with human rights, examined how voluntary regimes can positively influence business behavior, and analyzed how multinational corporations can align their interests with human rights in their chosen markets.

Pictured: Lisa Laplante (UConn School of Law), Stephen Park (UConn School of Business), and Norman Bishara (University of Michigan) during the May colloquium,”Bridging the Gap between Business and Human Rights.


UConn Students Win 1st Place in Statewide Competition – Venture Business Category

On Friday, April 26, eighteen finalists from nine Connecticut universities competed in the statewide 2013 Connecticut Collegiate Business Model Competition. Among the first place winners were UConn School of Business undergraduates Tim Hidu ’13 and Paul Melancon ’13, whose business, Sea Green Organics, was awarded first place in the venture business category, coming ahead of three competing MBA teams from other universities. Sea Green Organics aims to commercially produce and distribute an organic liquid seaweed-based lawn fertilizer.


Travelers EDGE Scholars Identify Growth Opportunities for Local Organization

Travelers EDGE Scholars Begum Abadin ’15, Kurtis Adei ’14, Janice Tate ’14 and Andrea Llivichuzhca ’14 presented a marketing strategy to the New England Air Museum (NEAM) as part of the Travelers EDGE Venture project for 2013. Travelers EDGE (Empowering Dreams for Graduation and Employment) works to help underrepresented students attain college degrees, as well as a competitive edge when entering the job market.


NBC Sports and Olympics at Stamford Learning Accelerator

Executives from NBC Sports and Olympics in Stamford met with over 80 UConn students at the Stamford Learning Accelerator (SLA) in March. Arranged by Brian Brady, director of the SLA and instructor in residence, the event was video streamed live from Stamford to the School of Business Café in Storrs, where students at the main campus were able to simultaneously participate and pose questions to the NBC Sports team.


MIS Students Develop Tracking System for Connecticut Department of Banking

During the Spring 2013 semester, a team of Management Information Systems (MIS) students, as part of their capstone course taught by Professor and Ackerman Scholar Sulin Ba, developed a Microsoft SQL Server based Enforcement and Examination Tracking System for the Consumer Credit Division of the Connecticut Department of Banking. Despite the complexity of the project, the students were able to provide a system solution that the Consumer Credit Division staff can incorporate and use.


Cigna CIO Mark Boxer ’87 MBA Addresses Undergraduate Business Students

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UConn School of Business Dean John A. Elliott welcomed Mark Boxer ’87 MBA, executive vice president and chief information officer at Cigna, to campus on March 12th. Boxer spoke to a full audience of 240 undergraduates about the importance of information technology in the insurance industry and for Cigna. He also shared his career experiences and spoke about Cigna’s career opportunities in information technology for business majors.

Pictured: Undergraduate students gather to hear Mark Boxer ’87 MBA speak on the importance of information technology.


Marketing Students Develop Advertising and Promotional Campaign for 2013 Honda Civic

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In an Integrated Marketing Communications course taught by William Congdon ’75, former publisher of Popular Mechanics and adjunct lecturer, a team of students—named the “Blueprint Integrated Marketing Team”—engaged with EdVentures, Inc. to develop “Honda Push-Play,” an advertising and promotional campaign for the 2013 Honda Civic Sedan.

Pictured: UConn students experience the 2013 Honda Civics on Fairfield Way and participate in games and giveaways.


UConn School of Business Ranked Among Top 100 Most Social Media Friendly MBA Schools

Evaluated on presence and activity levels in social media platforms including Facebook, Twitter, YouTube, LinkedIn, and others, the University of Connecticut School of Business was ranked among the “Top 100 Most Social Media Friendly MBA Schools for 2013” by OnlineMBAPage.com.


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View all business briefs, accolades, and media mentions at business.uconn.edu/pressroom.


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