Ziyuan Li

Ph.D. Student

Marketing

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Education

Ph.D. in Business, Marketing concentration, University of Connecticut, 2027 (expected)
Masters in Marketing Science, Columbia University, 2021
B.S. in Management Information System, Beijing Jiaotong University (China), 2020

 

Research Interest

Substantive: Social media platforms, Group Consumption, Online Community

Methodological: Econometric Methods, Machine Learning & Deep learning (e.g., data mining, natural language processing, prompt engineering)

 

Biography

Ziyuan is a doctoral student in Marketing at the University of Connecticut. Ziyuan earned a Bachelor’s degree in Management Information System from Beijing Jiaotong University, a Master’s degree in Marketing Science from Columbia University and worked as a consultant at IPSOS. Currently, Ziyuan works as a graduate assistant at the School of Business. Her areas of specialization include quantitative marketing.

 

Research Experience

Research Assistant, University of Connecticut
   Dr. Joseph Pancras, Fall 2022, Spring 2024;

   Dr. Jane Gu, Spring 2023, Fall 2024;

   Dr. Vishal Narayan, Fall 2023

Behavior Lab Assistant, University of Connecticut, Fall 2022, Spring 2023, Fall 2023, Spring 2024, Fall 2024

Teaching Experience

Teaching Assistant, University of Connecticut
  Marketing and Digital Analytics, Fall 2022, Fall 2023, Spring 2024, Fall 2024

  Marketing Planning and Strategy, Spring 2023