Ziyuan Li

Ph.D. Student



Ph.D. in Business, Marketing concentration, University of Connecticut, 2027 (expected)
Masters in Marketing Science, Columbia University, 2021
B.S. in Management Information System, Beijing Jiaotong University (China), 2020


Research Interest

Quantitative Marketing



Ziyuan is a doctoral student in Marketing at the University of Connecticut. Ziyuan earned a Bachelor’s degree in Management Information System from Beijing Jiaotong University, a Master’s degree in Marketing Science from Columbia University and worked as a consultant at IPSOS. Currently, Ziyuan works as a graduate assistant at the School of Business. Her areas of specialization include quantitative marketing.


Research Experience

Research Assistant, University of Connecticut
   Dr. Joseph Pancras, Fall 2022


Teaching Experience

Teaching Assistant, University of Connecticut
  Marketing and Digital Analytics, Fall 2022

Contact Information