Treibick Family Chair in Business, Professor of OPIM,
MSBAPM Academic Director
Operations and Information Management
Ph.D., The Wharton School, University of Pennsylvania
B.E., The School of Economics and Management, Tsinghua University
Areas of Expertise
Online Word of Mouth; Social Media; Economics of Information Systems; Information Systems and Marketing; Pricing and Competitive Strategies; Digital Markets
Xinxin Li is the Treibick Family Chair in Business, a Professor of Operations and Information Management, and the Academic Director of MS in Business Analytics and Project Management program, at the School of Business at the University of Connecticut. Her research interests are in economics of information systems with an emphasis on the implications of new technologies to consumer welfare, firm pricing and competitive strategies. Her research is interdisciplinary and spans information systems, marketing, economics, and sociology. She employs both game theoretic modeling and econometric analysis in her research. Her work has been published in leading academic journals, such as Management Science, MIS Quarterly, Information Systems Research, Marketing Science, Strategic Management Journal, Production and Operations Management, and Journal of Management Information Systems. She is a recipient of ISR Best Reviewer Award, UConn School of Business 5-year Research Excellence Award, and Ackerman Scholar Award. Her work has received CIST Best Paper Award, WISE Best Student Paper Award Runner Up, and UConn School of Business Best Paper Award. She serves as a Senior Editor and was an Associate Editor for MIS Quarterly. She received her Ph.D. from the University of Pennsylvania and her B.E. from Tsinghua University. (Google Scholar Page; SSRN Page)
- Jane Gu and Xinxin Li, “Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market,” Forthcoming at Information Systems Research
- Hongfei Li, Jing Peng, Xinxin Li and Jan Stallaert, “When More Can Be Less: The Effect of Add-on Insurance on the Consumption of Professional Services,” Forthcoming at Information Systems Research
- Feng Zhu, Xinxin Li, Ehsan Valavi and Marco Iansiti, “Network Interconnectivity and Entry into Platform Markets,” Information Systems Research, 32(3), 2021, pp.1009-1024.
- Roch Guerin, Kartik Hosanagar, Xinxin Li and Soumya Sen, “Shared or Dedicated Infrastructures? On the Impact of Reprovisioning Ability,” MIS Quarterly, 43(4), 2019, pp.1059-1079.
- Brian Lee, Sulin Ba, Xinxin Li and Jan Stallaert, “Salience Bias in Crowdsourcing Contests,” Information Systems Research, 29(2), 2018, pp.401-418.
- Bin Li, Xinxin Li, and Hongju Liu, “Consumer Preferences, Cannibalization and Competition: Evidence from the Personal Computer Industry,” MIS Quarterly, 42(2), 2018, pp.661-678.
- Xinxin Li, “Revealing or Non-Revealing: The Impact of Review Disclosure Policy on Firm Profitability,” MIS Quarterly, 41(4), 2017, pp.1335-1345.
- Yuxin Chen, Xinxin Li and Monic Sun, “Competitive Mobile Geo-Targeting,” Marketing Science, 36(5), 2017, pp.666-682.
- Harpreet Singh, David Kryscynski, Xinxin Li and Ram Gopal, “Pipes, Pools and Filters: How Collaboration Networks Affect Innovative Performance,” Strategic Management Journal, 37(8), 2016, pp.1649-1666.
- Xinxin Li, Bin Gu and Hongju Liu, “Price Dispersion and Loss Leader Pricing: Evidence from the Online Book Industry,” Management Science, 59(6), 2013, pp.1290-1308.
- Xinxin Li and Yuxin Chen, “Corporate IT Standardization: Product Compatibility, Exclusive Purchase Commitment and Competition Effects,” Information Systems Research, 23(4), 2012, pp. 1158-1174.
- Xinxin Li and Lorin M. Hitt, “Price Effects in Online Product Reviews: an Analytical Model and Empirical Analysis,” MIS Quarterly, 34(4), 2010, pp. 809-831.
- Xinxin Li and Lorin M. Hitt, “Self Selection and Information Role of Online Product Reviews,” Information Systems Research, 19(4), 2008, pp. 456-474.