Xinxin Li

Treibick Family Chair in Business, Professor of OPIM,
MSBAPM Academic Director

Operations and Information Management

Education/Professional Certification

Ph.D., The Wharton School, University of Pennsylvania
B.E., The School of Economics and Management, Tsinghua University

Areas of Expertise

Online Word of Mouth; Social Media; Digital Platforms; Economics of Information Systems; Information Systems and Marketing; Pricing and Competitive Strategies

Biography

Xinxin Li is the Treibick Family Chair in Business, a Professor of Operations and Information Management, and the Academic Director of MS in Business Analytics and Project Management program, at the School of Business at the University of Connecticut. Her research interests are in economics of information systems with an emphasis on the implications of new technologies to consumer welfare, firm pricing, and competitive strategies. Her research is interdisciplinary and spans information systems, marketing, economics, and sociology. She employs both game theoretic modeling and econometric analysis in her research. Her work has been published in leading academic journals, such as Management Science, MIS Quarterly, Information Systems Research (ISR), Marketing Science, Strategic Management Journal, Production and Operations Management, and Journal of Management Information Systems. She is a recipient of ISR Best Reviewer Award, UConn School of Business 5-year Research Excellence Award, and Ackerman Scholar Award. Her work has received CIST Best Paper Award, WISE Best Student Paper Award Runner Up, and UConn School of Business Best Paper Award. She serves as a Senior Editor and was an Associate Editor for MIS Quarterly. She received her Ph.D. from the University of Pennsylvania and her B.E. from Tsinghua University.
(Google Scholar Page; SSRN Page)

Featured Publications

• B. Lee, X. Li, and S. Liu, “The Role of Monitoring Effect in Risk Classification for Personalization Strategies: Evidence from Telematics Adoption,” Forthcoming at Management Science.
• C. Liang, J. Wu and X. Li, “Do ‘Likes’ in a Brand Community Always Make You Buy More?” Information Systems Research, 35(4), 2024, pp.1681-1700.
• Y. Liu, B. Lou, X. Zhao and X. Li, “Unintended Consequences of Advances in Matching Technologies: Information Revelation and Strategic Participation on Gig-Economy Platforms,” Management Science, 70(3), 2024, pp.1729-1754.
• J. Gu and X. Li, “Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market,” Information Systems Research, 34(2), 2023, pp.553-569.
  
• H. Li, J. Peng, X. Li and J. Stallaert, “When More Can Be Less: The Effect of Add-on Insurance on the Consumption of Professional Services,” Information Systems Research, 34(1), 2023, pp.363-382.
• F. Zhu, X. Li, E. Valavi and M. Iansiti, “Network Interconnectivity and Entry into Platform Markets,” Information Systems Research, 32(3), 2021, pp.1009-1024.
• R. Guerin, K. Hosanagar, X. Li and S. Sen, “Shared or Dedicated Infrastructures? On the Impact of Reprovisioning Ability,” MIS Quarterly, 43(4), 2019, pp.1059-1079.
• B. Lee, S. Ba, X. Li and J. Stallaert, “Salience Bias in Crowdsourcing Contests,” Information Systems Research, 29(2), 2018, pp.401-418.
• B. Li, X. Li and H. Liu, “Consumer Preferences, Cannibalization and Competition: Evidence from the Personal Computer Industry,” MIS Quarterly, 42(2), 2018, pp.661-678.
• X. Li, “Revealing or Non-Revealing: The Impact of Review Disclosure Policy on Firm Profitability,” MIS Quarterly, 41(4), 2017, pp.1335-1345.
• Y. Chen, X. Li and M. Sun, “Competitive Mobile Geo-Targeting,” Marketing Science, 36(5), 2017, pp.666-682.
• H. Singh, D. Kryscynski, X. Li and R. Gopal, “Pipes, Pools and Filters: How Collaboration Networks Affect Innovative Performance,” Strategic Management Journal, 37(8), 2016, pp.1649-1666.
• X. Li, B. Gu and H. Liu, “Price Dispersion and Loss Leader Pricing: Evidence from the Online Book Industry,” Management Science, 59(6), 2013, pp.1290-1308.
• X. Li and Y. Chen, “Corporate IT Standardization: Product Compatibility, Exclusive Purchase Commitment and Competition Effects,” Information Systems Research, 23(4), 2012, pp. 1158-1174.
• X. Li and L. M. Hitt, “Price Effects in Online Product Reviews: an Analytical Model and Empirical Analysis,” MIS Quarterly, 34(4), 2010, pp. 809-831.
• X. Li and L. M. Hitt, “Self Selection and Information Role of Online Product Reviews,” Information Systems Research, 19(4), 2008, pp. 456-474.