Xinxin Li

Treibick Family Chair in Business, Professor of OPIM,
MSBAPM Academic Director

Operations and Information Management

Education/Professional Certification

Ph.D., The Wharton School, University of Pennsylvania
B.E., The School of Economics and Management, Tsinghua University

Areas of Expertise

Online Word of Mouth; Social Media; Digital Platforms; Economics of Information Systems; Information Systems and Marketing; Pricing and Competitive Strategies


Xinxin Li is the Treibick Family Chair in Business, a Professor of Operations and Information Management, and the Academic Director of MS in Business Analytics and Project Management program, at the School of Business at the University of Connecticut. Her research interests are in economics of information systems with an emphasis on the implications of new technologies to consumer welfare, firm pricing, and competitive strategies. Her research is interdisciplinary and spans information systems, marketing, economics, and sociology. She employs both game theoretic modeling and econometric analysis in her research. Her work has been published in leading academic journals, such as Management Science, MIS Quarterly, Information Systems Research (ISR), Marketing Science, Strategic Management Journal, Production and Operations Management, and Journal of Management Information Systems. She is a recipient of ISR Best Reviewer Award, UConn School of Business 5-year Research Excellence Award, and Ackerman Scholar Award. Her work has received CIST Best Paper Award, WISE Best Student Paper Award Runner Up, and UConn School of Business Best Paper Award. She serves as a Senior Editor and was an Associate Editor for MIS Quarterly. She received her Ph.D. from the University of Pennsylvania and her B.E. from Tsinghua University. (Google Scholar Page; SSRN Page)

Featured Publications

Contact Information
Phone+1 (860) 486-3062
Mailing AddressUnit 1041-041d
Office LocationBUSN 369
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