Weining Bao

Assistant Professor

Marketing


Education/Professional Certification

Ph.D. Economics, 2014, Johns Hopkins University
B.Econ&Fin., 2008, The University of Hong Kong

Areas of Expertise

Digital Marketing
Marketing of Financial Services
Education Marketing
Emerging Markets
Empirical and Theoretical Industrial Organization

Biography

Marketing professor Weining Bao’s research focuses on empirical and analytical modeling of strategic interactions between firms and consumers. His research is interdisciplinary and spans marketing, economics and finance. He is particularly interested in the firms’ strategic decisions in the context of information asymmetry and moral hazard, and their implications for digital marketing, marketing of financial services, education marketing and emerging markets. His research has been published in the leading marketing journals such as Marketing Science.

Dr. Bao has taught at universities in various countries, such as Australia and China. He has taught Marketing Research and Pricing at undergraduate level and Dynamic Methods at postgraduate level. At UConn, he teaches Digital Marketing and Advanced Modeling.

Featured Publications

  • Bao, Weining, Jian Ni, and Shubhranshu Singh (2018), “Informal Lending in Emerging Markets”, Marketing Science, 37 (1), 123 – 137.
  • Bao, Weining, and Jian Ni (2017), “Could Good Intentions Backfire? An Empirical Analysis of the Bank Deposit Insurance”, Marketing Science, 36 (2), 301 – 319.
Weining Bao
Contact Information
Emailweining.bao@uconn.edu
Phone+1 (860) 486-3417
Mailing Address2100 Hillside Road, U1041
Office LocationBUSN 359
CampusStorrs
Office HoursEmail to Request Appointment
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