Weining Bao

Assistant Professor


Education/Professional Certification

Ph.D. Economics, 2014, Johns Hopkins University
B.Econ&Fin., 2008, The University of Hong Kong

Areas of Expertise

Substantive:  Information and incentives, consumer privacy, smart consumption
Substantive:  Marketing and finance interface, marketing and education interface
Methodological:  Empirical and theoretical industrial organization, applied game theory, applied econometrics


Marketing professor Weining Bao’s research focuses on empirical and analytical modeling of strategic interactions between firms and consumers. His research is interdisciplinary and spans marketing, economics, and finance. He is particularly interested in the firms’ strategic decisions in the context of information asymmetry and moral hazard, and their implications for consumer well-being and social equality. His research has been published in the premier business journals such as Journal of Management Information Systems, Management Science, Marketing Science, and Production and Operations Management.

Dr. Bao has taught at universities in various countries, such as Australia and China. He has taught Marketing Research and Pricing at undergraduate level and Dynamic Methods at postgraduate level. At UConn, he teaches Digital Marketing Analytics and has previously taught Advanced Modeling.

Personal website: https://sites.google.com/site/wbao3jhu/

Featured Publications

  1. Xiao, Ping, Kai-Yu Hsieh, and Weining Bao (2023), “Donations by Disaster-Afflicted Firms and Changes in Firm Value: Self-Protection and Reputation-Building Perspectives”, Production and Operations Management, Forthcoming.
    • Authors are listed in reverse alphabetical order.
  2. Bao, Weining, Jian Ni, and Shubhranshu Singh (2023), “Educational Inequality and Reservation Policy in Developing Markets”, Management Science, Forthcoming.
  3. Xiao, Ping, Yuanyuan Chen, Anandhi Bharadwaj, and Weining Bao (2022), “The Effects of Information Nudges on Consumer Usage of Digital Services under Three-Part Tariffs”, Journal of Management Information Systems, 39 (1), 130 – 158.
    • A statement detailing my contribution to the paper is available upon request.
  4. Bao, Weining, Jian Ni, and Shubhranshu Singh (2018), “Informal Lending in Emerging Markets”, Marketing Science, 37 (1), 123 – 137.
  5. Bao, Weining, and Jian Ni (2017), “Could Good Intentions Backfire? An Empirical Analysis of the Bank Deposit Insurance”, Marketing Science, 36 (2), 301 – 319.
Weining Bao
Contact Information
Phone+1 (860) 486-3417
Mailing Address2100 Hillside Road, U1041
Office LocationBUSN 359
Office HoursVirtual office hours only; Monday and Wednesday 4:00 – 5:00 pm
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