Siying Li

Ph.D. Candidate

Marketing

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Education
Ph.D. in Business, Marketing concentration, University of Connecticut
MA in Human Development (Developmental Psychology), Cornell University
MS in Psychology (Conversion), University of St Andrews

Research Interests
Goal and Motivation, Judgment and Decision-Making

Biography
Siying is a Ph.D. student in marketing at the University of Connecticut. Her research falls into two main streams. Firstly, she is passionate about understanding consumer goal pursuit in various contexts such as reward programs and online learning. To study this, she uses lab experiments to examine causal processes and field experiments to validate these findings in real-world settings. Secondly, she is also interested in various areas of judgment and decision-making by using interdisciplinary methods including behavioral experiments and large-scale real-world textual data analyses.

Research Experience
Behavioral Lab Coordinator, University of Connecticut, Spring 2022; Fall 2022

Research Assistant, University of Connecticut

Dr. Nicholas Lurie, Spring 2022, Spring 2023, Fall 2023

Dr. Christina Kan, Fall 2022, Spring 2024

Dr. Danielle Brick, Fall 2024

Teaching Experience 
Instructor of Record, MKTG 3101 Marketing Management (undergraduate level), University of Connecticut, Fall 2023, Fall 2024

Office Hours (Fall 2024) 
10-11 A.M. on Tuesdays and Thursdays. Please email for additional office hours if needed.

Publication:
Sternberg, R. J., & Li, S. (2020). Social intelligence: What it is and why we need it more than ever before. In R. J. Sternberg & A. Kostic (Eds.), Social Intelligence: The Adaptive Advantages of Nonverbal Communication. Cham, Switzerland: Palgrave-Macmillan.