Sandip Roy

Ph.D. Candidate

Marketing

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Education

• Ph.D. in Business Administration (Marketing), University of Connecticut, 2026 (Expected)
• Master of Business Administration (Honors), California State University, Fresno, 2016
  Thesis: The Impact of Gender, Personality and Previous Use on Attitude Towards the Sharing Economy
  and Future Use of the Services
• Bachelor of Science in Business Administration, Minor: Creative Writing, And English (Critical Theory),2013

 

Research Interests

• Consumer Behavior
• Intergroup Relations
• Social Identity
• Political Identity
• Risk Taking

 

Biography

Sandip is a doctoral candidate in Marketing at the School of Business at The University of Connecticut. His research focuses on social identity and its effects on intergroup relations and consumption behavior. Sandip’s dissertation examines the impact of political identity on intimate relationships and brand choice. In a separate research stream, Sandip investigates how macroeconomic trends affect consumer sentiments and satisfaction. Sandip has presented his research at the Association of Consumer Research, the American Marketing Association, and the annual National Business and Economics Society conferences.

Before joining the Ph.D. program at the University of Connecticut, Sandip completed his bachelor’s and post-graduate degrees in business (marketing) from California State University, Fresno. He has worked in non-profit management, political consulting, and is a founder of an app-based start-up.

 

Research Experience

• Dr. Nicholas Lurie (Fall 2024, Spring 2024)
• Dr. Danielle Brick (Fall 2023)
• Dr. Debanjan Mitra (Spring 2023)
• Dr. Nicholas Lurie (Fall 2022)
• Dr. Robin Coulter (Spring 2022)
• Dr. Kelly Herd (Fall 2021, Spring 2021)
• Behavioral Lab Manager (Spring 2021)
• Dr. Cinthia Sartornino (Fall 2020)

 

Teaching Experience

Instructor of Record

• University of Connecticut
  Introduction to Marketing Management
  Fall 2023 (SET: 4.8/5; Course Average: 4.1/5; University Average 4.1/5)
  Spring 2023 (SET: 4.2/5; Course Average: 4.0/5; University Average 4.1/5)
• California State University
  Introduction to Information Systems (Fall 2015, Spring 2016)

Teaching Assistant, University of Connecticut

• Marketing Strategy (Fall 2024)
• Marketing Research (Spring 2024)
• Marketing Research (Fall 2021, Spring 2022)
• Social Media Marketing and Analytics – MBA Course (Fall 2022)
• Consumer Behavior (Spring 2021)

 

Conference Presentations (*Presenting Author)

• Mitra, D., Roy, Sandip* and Shervin Teherani (2024), “Satisfaction as the Le Chatelier Enforcer: How Consumer Sentiment on the Economy Stimulates and Attenuates Spending Growth,” American Marketing Association Winter Conference, St. Petersburg, FL.
• Roy, S.* and Robin Coulter (2023), “Moving On: Implications of ‘Fresh Start’ And ‘Clean Slate’ Metaphors,” Association of Consumer Research, Seattle, WA.
• Roy, S. & Porter, McDowell III. (2020). Would you Pay More to Feel at Home: Price, Host Involvement and Personality Factors as Determinants of Consumer Motivation for Using Sharing Economy Services. Accepted to be presented in Chicago, IL in March 2020 at the Spring conference of the Marketing Management Association.
  
• Roy, S. & Bommer, W.H. (2017). Student Personality and Consumer Behavior in the Sharing Economy.  Paper presented at the annual conference of the National Business and Economics Society in Puerto Vallarta, Mexico, in March 2017.