Sandip Roy

Ph.D. Student

Marketing


Education
Ph.D. in Business Administration (Marketing), University of Connecticut, 2025 (Expected)
Master of Business Administration (Honors), California State University, Fresno, 2016
Thesis: The Impact of Gender, Personality and Previous Use on Attitude Towards the Sharing Economy
and Future Use of the Services
Bachelor of Science in Business Administration, Minor: Creative Writing, And English (Critical Theory),2013

Research Interests
Consumer Behavior
Personal Narratives and Memory
Collaborative Consumption and The Sharing Economy

Biography
Sandip is a doctoral student in the Marketing department at the University of Connecticut. Sandip earned a Bachelor of Science degree in Business Administration in 2013 and a Master of Business Administration degree in 2016 from California State University. Prior to joining the University of Connecticut’s doctoral program, Sandip worked as a Labor Negotiator, Marketing Consultant. Sandip had also founded a technology start-up in California, bringing a mobile phone application to the market. His research interests reflect his interest in social psychology, sociology, and critical theory, his training in the humanities and social sciences, and his bi-cultural background.

Research Assistant
Research Assistant, University of Connecticut
Cinthia Satornino (Fall 2020)

Teaching Experience
Teaching Associate (Instructor of Record), California State University, 2015-16

Conference Presentations
Roy, S. & Porter, McDowell III. (2020). Would you Pay More to Feel at Home: Price, Host Involvement and Personality Factors as Determinants of Consumer Motivation for Using Sharing Economy Services. Accepted to be presented in Chicago, IL in March 2020 at the Spring conference of the Marketing Management Association.
Roy, S. & Bommer, W.H. (2017). Student Personality and Consumer Behavior in the Sharing Economy.  Paper presented at the annual conference of the National Business and Economics Society in Puerto Vallarta, Mexico, in March 2017.

Contact Information
Emailsandip.roy@uconn.edu
Office LocationBUSN 405G
CampusStorrs
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