Madison Spencer

Ph.D. Student

Marketing

Education
Ph.D. in Business, Marketing concentration, University of Connecticut, 2028 (expected)
BS in Business Administration, Marketing concentration, California Polytechnic State University, San Luis Obispo, 2022

Research Interests
Product Design, Inclusivity, Aesthetics

Biography
Maddie is a Ph.D. student in marketing at the University of Connecticut. Maddie earned her BS in Business Administration from Cal Poly SLO and went on to work at a Public Relations and Marketing firm. Currently Maddie is a graduate assistant in the Marketing Department of the School of Business. Her research explores how product design, inclusivity, and aesthetics shape consumer behavior.

Research Experience
Research Assistant, University of Connecticut
Dr. Christina Kan, Spring 2025
Dr. Danielle Brick, Spring 2024
Dr. Kelly Herd, Fall 2023, Fall 2024, Fall 2025

Behavioral Lab Coordinator, University of Connecticut, Spring 2024, Fall 2024

Teaching Experience:
Instructor of Record, University of Connecticut
  Introduction to Marketing Management, Fall 2025

Teaching Assistant, University of Connecticut
  Marketing Research, Dr. Stefan Hock, Spring 2025
  Marketing Research, Dr. Danielle Brick, Fall 2022