Lukas Schnabel

Ph.D. Candidate

Marketing

Education
Ph.D. in Business Administration (Marketing), University of Connecticut, 2027 (expected)
M.Sc. in Management, University of Mannheim (Germany), 2022
B.Sc. in Business Administration, University of Mannheim (Germany), 2020

Research Interest
Consumer-based strategy research with a focus on sustainability, financial decision making, and sports marketing

Biography
Lukas Schnabel is a Marketing Ph.D. Candidate at the University of Connecticut. Broadly, his research is motivated by research questions that lie at the intersection of consumer behavior and marketing strategy. Specifically, he takes a consumer-centered perspective while engaging with questions of strategic relevance, using insights about individuals to inform firm-level decisions. His job market paper, “The impact of voluntary carbon goal announcements on stock returns,” is forthcoming at Management Science.
Prior to starting the doctoral program, he earned a Bachelor’s degree in Business Administration and a Master’s degree in Management from the University of Mannheim, Germany. He was a member of the MSI 2025 Doctoral Seminar on Marketing Strategy and received both the 2025 UConn Department of Marketing Ph.D. Student Outstanding Teaching Award and the 2025 UConn School of Business PhD Student Teacher of the Year Award.

Publications
Schnabel, Lukas, Setareh Heidari, Stefan J. Hock, and Sascha Raithel (2026), “The impact of voluntary carbon goal announcements on stock returns,” Management Science (forthcoming).

Research Experience:
Research Assistant, University of Connecticut
 Dr. Stefan Hock, Spring 2026, Fall 2025, Fall 2024, Spring 2024, Fall 2023, Fall 2022
 Dr. Kelly Herd, Spring 2025
 Dr. Christina Kan, Spring 2023

Behavioral Lab Coordinator, University of Connecticut, Spring 2023, Fall 2023

Teaching Experience:
Instructor of Record, University of Connecticut
 Introduction to Marketing Management, Fall 2025
 Introduction to Marketing Management, Fall 2024

Teaching Assistant, University of Connecticut
 Consumer Behavior, Dr. Danielle Brick, Spring 2026 | Dr. Stefan Hock, Spring 2024
 Marketing and Digital Analytics, Dr. Weining Bao, Spring 2025
 Marketing Research, Dr. Nicholas Lurie, Fall 2022