Jaeung Sim

Assistant Professor



Ph.D. in Management Engineering, KAIST
B.S. in Industrial & Management Engineering, POSTECH

Areas of Expertise

Information and Decisions, Online Platforms, Digital Marketing; Energy Economics, Econometrics, Field Experiments


Jaeung Sim is an Assistant Professor of the Department of Operations and Information Management. His research aims at understanding how consumers interact with information technology and providing actionable insights into sustainable operations of online platforms and governments. Jaeung’s research has appeared in leading academic journals, including MIS QuarterlyMarketing Science, and Journal of Economic Behavior & Organization.

Before joining UConn, Jaeung earned his Ph.D. in Management Engineering from KAIST College of Business, a bachelor’s degree in Industrial and Management Engineering from POSTECH (Summa Cum Laude), and served as a sergeant in the Republic of Korea Army. He is a big fan of popular music artists, such as Nightwish and Pentatonix, and has published his data analytics work on music streaming.

Featured Publications

Business Journals

Economics Journals

Contact Information
CoursesOPIM 5671: Data Mining and Business Intelligence; OPIM 5512: Data Science Using Python
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