Jaeung Sim

Assistant Professor



Ph.D. in Management Engineering, KAIST
B.S. in Industrial & Management Engineering, POSTECH

Areas of Expertise

Digital Marketing; Entertainment Industry; Online Platforms; Energy and Climate Change; Econometrics


Jaeung Sim is an Assistant Professor of the Department of Operations and Information Management. His research aims at understanding how consumers interact with information technology and providing actionable insights into sustainable operations of online platforms and governments. Jaeung’s research has appeared in leading academic journals, including Marketing Science and Journal of Economic Behavior & Organization.

Before joining UConn, Jaeung earned his Ph.D. in Management Engineering from KAIST College of Business, a bachelor’s degree in Industrial and Management Engineering from POSTECH (Summa Cum Laude), and served as a sergeant in the Republic of Korea Army. He is a big fan of popular music artists, such as Nightwish and Pentatonix, and has published his data analytics work on music streaming.

More information: Personal website, Google Scholar, SSRN Author Page

Featured Publications

Selected Working Papers

  • Jaeung Sim, Kyungmin Choi, Daegon Cho, Sang Pil Han “In-Consumption Information Cues and Online Content Demand: Evidence from a Live Streaming Platform,” under revision for 2nd round review at MIS Quarterly.
  • YoungJae Jang, Jaeung Sim, Kun Soo Park, Daegon Cho “Sharing Economy in the Cloud: Pricing Schemes for Peer-to-Peer Storage Platforms,” under 4th round review (minor revision) at Production and Operations Management.
Contact Information
CoursesOPIM 5671: Data Mining and Business Intelligence
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