Ge Zhao

Ph.D. Student

Marketing

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Education

Ph.D. in Business, Marketing concentration, University of Connecticut
M.Sc in Economics, Tufts University
B.Sc. in Applied Economics, Finance concentration, Zhongnan University of Economics and Law (ZUEL)

 Research Interest

Field: Quantitative Marketing, Digital Marketing and Analytics, Generative AI and applications

Methodology: Applied Econometrics, Causal Inference, Prompt Engineering

 Biography

Ge Zhao (赵格, Zhào Gé – pronounced “Jow Guh”) is a doctoral student in Marketing at the University of Connecticut, with concentration on quantitative marketing. Currently, Ge works as a graduate assistant at the School of Business. 

 Research Experience

Research Assistant, University of Connecticut
   Dr. Jane Gu, Spring 2024 – present
   Dr. Joseph Pancras, Fall 2023

Teaching Experience

Teaching Assistant, University of Connecticut
  Marketing and Digital Analytics , Spring 2024
  Marketing Planning and Strategy, Fall 2023