Spring 2017 Research Newsletter

Message from Sulin Ba, Associate Dean of Research

At the University of Connecticut, we are extremely proud of our exceptional, talented and dedicated faculty. Nevertheless, it is particularly gratifying when other professional organizations join us in recognizing our professors’ many achievements.

Last semester, two of our distinguished professors, James Marsden and John Mathieu, were honored with prestigious, lifetime achievement awards.

Are Good Ideas Contagious?

Are Good Ideas Contagious?

When it comes to nurturing innovation, colleagues play a huge role, says management professor Travis Grosser. Read More→

Comparable Financial Statements Help Acquirers Make Smarter Deals

Show Us the Numbers!

Financial accounting may play an even more important role than previously recognized when it comes to corporate acquisition decisions, according to accounting professor Todd Kravet. Read More→

Consumers on the Move

Consumers on the Move

OPIM professor Xinxin Li finds ‘mobile geo-targeting’ can be a powerful tool for business growth. Read More→

I’ve Got to Buy That!

I’ve Got to Buy That!

Consumer-product companies that execute well-thought-out mergers and acquisitions can tap a customer gold mine, finds marketing professor Hongju Liu. Read More→