Mary Caravella

Associate Professor in-Residence

Marketing


Education/Professional Certification

D.B.A., Harvard Business School
M.B.A., Harvard Business School
B.S.E.E., Marquette University

Areas of Expertise

marketing strategy, digital strategies for lead generation, professional selling, omnichannel marketing strategy

Biography

Mary Caravella is an Associate Professor in Residence at the University of Connecticut School of Business, where she teaches marketing strategy in the MBA program and professional sales in the undergraduate program. Mary has been recognized for her innovation in teaching and served as the Faculty Director for the ACT Program, which integrated experiential learning into the first year of the MBA program. She also recently led a task force in a redesign of the Full Time MBA Program, to be rolled out in Fall 2015.

Mary’s research interests focus on helping marketers appropriately identify and effectively interact with new customers. She is particularly interested in the integration of digital marketing channels with direct sales forces, including in business-to-business technology and services, omnichannel retailing, and nonprofit fundraising. Her dissertation research on prospective customers’ reactions to lead generation programs was recognized with an award by the Institute for the Study of Business Markets. She has published in the Journal of Marketing, the Journal of Marketing Research, and the Journal of the Academy of Marketing Science. She has also published several teaching cases and advised student startups on marketing strategy.

Prior to her academic career, Mary worked for nearly a decade in sales, marketing and organizational change leadership positions at GE Fanuc Automation, a factory automation joint venture. She has an undergraduate electrical engineering degree from Marquette University, and both an MBA and doctorate from the Harvard Business School.

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Contact Information
Emailmcaravella@business.uconn.edu
Phone+1 (860) 580-9010
Office LocationBUSN 352
CampusStorrs
Office HoursBy appointment
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