Hongju Liu

Assistant Professor
Marketing Department

Education/Professional Certification:

PhD, University of Chicago, Marketing
MBA, University of Chicago
MA, University of Wisconsin-Madison, Mathematics
MS, University of Wisconsin-Madison, Computer Science
BS, Peking University, Mathematics

Areas of Expertise:

Dynamic structural models
Technology markets
Pharmaceutical marketing
Digital marketing and analytics

Featured Publications
  • Alfred Zhu Liu, Hongju Liu and Sean Xin Xu (2013), “How Do Competitive Environments Moderate CRM Value?” Decision Support Systems, 56, 462-473.
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  • Xinxin Li, Bin Gu and Hongju Liu (2013), “Price Dispersion and Loss Leader Pricing: Evidence from the Online Book Industry,” Management Science, 59 (6), 1290-1308.
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  • Hongju Liu, Pradeep K. Chintagunta and Ting Zhu (2010), “Complementarities and the Demand for Home Broadband Internet Services,” Marketing Science, 29 (4), 701-720.
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  • Hongju Liu (2010), “Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?” Journal of Marketing Research, 47 (3), 428-443.
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Contact Information:

Telephone: 860.486.8397
E-mail: hliu@business.uconn.edu
Office Hours: Mon/Wed: 11 - 12

Room Number: BUSN 362
Fax Number: 860.486.5246

University of Connecticut
School of Business
2100 Hillside Rd, U-1041
Storrs, CT 06269-1041