Education/Professional Certification:

Ph.D., Marketing, Stern School of Business, New York University, 2005
M.Phil., Marketing, Stern School of Business, New York University, 2002
MBA, Bharathidasan Institute of Management, Trichy, India, 1996
B.E., Electronics & Communication Engineering, PSG College of Technology, Coimbatore, India, 1992

Areas of Expertise:

one-to-one marketing; customer relationship management (CRM); cross-category and cross-media marketing; empirical analysis of strategic firm behavior