Dr. Bill Ross

Voya Financial Chair in Marketing
Marketing Department
Marketing Department

Areas of Expertise:

Channel and Relationship Management
Brand Management and Marketing Strategy
Business Buyer Decision Making
Ethical Decision Making in Marketing


William T. Ross, Jr. is the Voya Financial Chair and professor of Marketing at the School of Business of the University of Connecticut. He has previously served on the faculty at Wharton, Temple, and Penn State. He earned his BA in history from Wake Forest University, completed one year of an MBA at The Wharton School, and earned his Ph.D. in Business from Duke University. His research specializes in the areas of channel and brand management, ethical decision-making, and buyer decision-making. His publications have appeared in, among others, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, and Management Science. Over his career, he has taught at the undergraduate, MBA, EMBA, and doctoral level including courses in consumer behavior, sales force management, business-to-business marketing, marketing management, marketing strategy, retailing, business ethics, and channels of distribution.

Contact Information:

Telephone: 860.486.8491
E-mail: bross
Office Hours: by appointment only

Room Number: 355 School of Business
Fax Number:

University of Connecticut
School of Business
2100 Hillside Road Unit 1041
Storrs, CT 09269