Moving Beyond Crisis Mode: Successful Corporations Merge Short-Term Goals, Long-Term Strategy, Expert Says
In a corporate world that is obsessed with immediate results, there is still plenty of need for long-term, strategic thinking, said David Souder
, a management professor and the academic director of UConn’s Executive MBA program. In a lively presentation, which touched on everything from light bulbs to major league baseball, Souder told 40 business executives that a progressive company must always strive for a balance between short-term goals and long-term strategy. Souder outlined four steps to bringing long-term goals into focus.