In It To Win It
Corporate Stadium Sponsors’ Stock Fluctuates With an NFL Team’s Success, Failure
Your favorite NFL team has “skin in the game,’’ but perhaps more surprising is that the large corporations that sponsor the stadiums do too.
Those are the findings of UConn Professor of Finance Assaf Eisdorfer and alumna Elizabeth Kohl, ’15 Ph.D., now a professor at the University of Cincinnati. The two football enthusiasts will have their research published in a future issue of the journal Critical Finance Review.