Zahra Tohidinia

Ph.D. Student


Education/Professional Certification

MBA, University of Tehran (2011)
BA, Shahid Beheshti University (2008)


Zahra Tohidinia is a doctoral student at University of Connecticut, marketing department.

Her research explores consumer dilemmas and consumer morality. In pursuing her research questions, she relies on experiments, field data, as well as text analysis.

Zahra is also interested in word of mouth and its influence on interpersonal perceptions. For example, in one of her projects she looks at personality cues in online language use and the way they affect perceptions of those who refer to the online review as a source of information. Zahra has presented her work in the 2015 Association for Consumer Research (ACR) conference.

Based on her teaching performance, she has received the Marketing Department Doctoral Student Teaching Award in 2016 and 2017, and the School of Business Doctoral Student Teaching Award in 2017.

Contact Information
Phone+1 (860) 486-6485
Office LocationBUSN 405