Shu He

Assistant Professor

OPIM


Education

Ph.D., 2016, The University of Texas at Austin

M.A., 2013, The University of Texas at Austin

B.A & B.S., 2011, Peking University

 

Areas of Expertise

Social Media, Platform, Online Advertising, Information Security

 

Journal Publications

Gene Moo Lee, Shu He, Joowon Lee, Andrew B. Whinston, “Towards an Efficient Matching for Mobile App Cross Promotions,” Information Systems Research, Forthcoming

Donghyuk Shin, Shu He, Gene Moo Lee, Andrew B. Whinston, Suleyman Cetintas, and Kuang-Chih Lee, “Enhancing Social Media Analysis with Visual Data Analytics: A Deep Learning Approach,” MIS Quarterly, Forthcoming

Shu He, Huaxia Rui, Andrew B. Whinston, “Social Media Strategies in Product Harm Crises,” Information Systems Research, 29(2), 2018, pp.362-380

Shu He, Gene Moo Lee, Sukjin Han, Andrew B. Whinston, “How Information Disclosure Would Influence Organizations’ Outbound Spam Volume:
Evidence from a Field Experiment,” Journal of Cybersecurity, 2(1), 2016, pp.99-118

 

Contact Information
Emailshu.he@uconn.edu
Office LocationBUSN 378
CampusStorrs
Office HoursBy appointment