Shu He

Assistant Professor

Operations and Information Management


Ph.D., 2016, The University of Texas at Austin

M.A., 2013, The University of Texas at Austin

B.A & B.S., 2011, Peking University


Areas of Expertise

Social Media, Platform, Online Advertising, Information Security


Journal Publications

Gene Moo Lee, Shu He, Joowon Lee, Andrew B. Whinston, “Towards an Efficient Matching for Mobile App Cross Promotions,” Information Systems Research, Forthcoming

Donghyuk Shin, Shu He, Gene Moo Lee, Andrew B. Whinston, Suleyman Cetintas, and Kuang-Chih Lee, “Enhancing Social Media Analysis with Visual Data Analytics: A Deep Learning Approach,” MIS Quarterly, Forthcoming

Yunhui Zhuang, Yunsik Choi, Shu He, Alvin Chung Man Leung, Gene Moo Lee, and Andrew B. Whinston, “Understanding Security Vulnerability Awareness, Firm Incentives, and Development in Pan-Asia,” Journal of Management Information Systems, Forthcoming

Shu He, Huaxia Rui, Andrew B. Whinston, “Social Media Strategies in Product Harm Crises,” Information Systems Research, 29(2), 2018, pp.362-380

Shu He, Gene Moo Lee, Sukjin Han, Andrew B. Whinston, “How Information Disclosure Would Influence Organizations’ Outbound Spam Volume:
Evidence from a Field Experiment,” Journal of Cybersecurity, 2(1), 2016, pp.99-118


Contact Information
Office LocationBUSN 378
Office HoursBy appointment