Shu He

Assistant Professor

Operations and Information Management


Education

Ph.D., 2016, The University of Texas at Austin

M.A., 2013, The University of Texas at Austin

B.A & B.S., 2011, Peking University

 

Areas of Expertise

Social Media, Platform, Online Advertising, Information Security

 

Biography

Shu He is an assistant professor of operations and information management at the School of Business, University of Connecticut. She earned her Ph.D. in economics from the University of Texas at Austin. Her research interests include social media, platform, online advertising, and cybersecurity. Her work has been published or is forthcoming in Information Systems Research, MIS Quarterly, and Journal of Management Information Systems. She has received a National Science Foundation grant to support her research.

 

Featured Publications

Shu He, Jing Peng, Jianbin Li, Liping Xu, “Impact of Platform Owner’s Entry on Third-Party Stores,” Information Systems Research, Forthcoming

Gene Moo Lee, Shu He, Joowon Lee, Andrew B. Whinston, “Towards an Efficient Matching for Mobile App Cross Promotions,” Information Systems Research, Forthcoming

Donghyuk Shin, Shu He, Gene Moo Lee, Andrew B. Whinston, Suleyman Cetintas, and Kuang-Chih Lee, “Enhancing Social Media Analysis with Visual Data Analytics: A Deep Learning Approach,” MIS Quarterly, Forthcoming

Yunhui Zhuang, Yunsik Choi, Shu He, Alvin Chung Man Leung, Gene Moo Lee, and Andrew B. Whinston, “Understanding Security Vulnerability Awareness, Firm Incentives, and Development in Pan-Asia,” Journal of Management Information Systems, Forthcoming

Shu He, Huaxia Rui, Andrew B. Whinston, “Social Media Strategies in Product Harm Crises,” Information Systems Research, 29(2), 2018, pp.362-380

 

 

Contact Information
Emailshu.he@uconn.edu
Office LocationBUSN 378
CampusStorrs
Office HoursBy appointment
Linkhttps://scholar.google.com/citations?user=OdNGQroAAAAJ&hl=en
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