Operations and Information Management
Ph.D., 2016, The University of Texas at Austin
M.A., 2013, The University of Texas at Austin
B.A & B.S., 2011, Peking University
Areas of Expertise
Social Media, Platform, Online Advertising, Information Security
Shu He is an assistant professor of operations and information management at the School of Business, University of Connecticut. She earned her Ph.D. in economics from the University of Texas at Austin. Her research interests include social media, platform, online advertising, and cybersecurity. Her work has been published or is forthcoming in Information Systems Research, MIS Quarterly, and Journal of Management Information Systems. She has received a National Science Foundation grant to support her research.
Shu He, Jing Peng, Jianbin Li, Liping Xu, “Impact of Platform Owner’s Entry on Third-Party Stores,” Information Systems Research, 31(4), 2020, pp. 1467-1484.
Donghyuk Shin, Shu He, Gene Moo Lee, Andrew B. Whinston, Suleyman Cetintas, and Kuang-Chih Lee, “Enhancing Social Media Analysis with Visual Data Analytics: A Deep Learning Approach,” MIS Quarterly, 44(4), 2020, pp. 1459-1492.
Gene Moo Lee, Shu He, Joowon Lee, Andrew B. Whinston, “Towards an Efficient Matching for Mobile App Cross Promotions,” Information Systems Research, 31(3), 2020, pp. 865-891.
Yunhui Zhuang, Yunsik Choi, Shu He, Alvin Chung Man Leung, Gene Moo Lee, and Andrew B. Whinston, “Understanding Security Vulnerability Awareness, Firm Incentives, and Development in Pan-Asia,” Journal of Management Information Systems, 37(3), 2020, pp. 668-693.
Shu He, Huaxia Rui, Andrew B. Whinston, “Social Media Strategies in Product Harm Crises,” Information Systems Research, 29(2), 2018, pp.362-380
|Office Location||BUSN 378|
|Office Hours||By appointment|