Shu He

Assistant Professor

Operations and Information Management


Ph.D., 2016, The University of Texas at Austin

M.A., 2013, The University of Texas at Austin

B.A & B.S., 2011, Peking University


Areas of Expertise

Social Media, Digital Platforms, E-Commerce, Information Security



Shu He is an assistant professor of operations and information management at the School of Business, University of Connecticut. She earned her Ph.D. in economics from the University of Texas at Austin. Her research interests include social media, digital platforms, e-commerce, and cybersecurity. Her work has been published or is forthcoming in Information Systems Research, MIS Quarterly, and Journal of Management Information Systems. She has received a National Science Foundation grant to support her research.


Featured Publications

Shu He, Liangfei Qiu, Xusen Cheng, “Surge Pricing and Short-term Wage Elasticity of Labor Supply in Real-Time Ridesharing Markets,” MIS Quarterly, accepted.

Sulin Ba, Shu He, Shun-Yang Lee, “Mobile App Adoption and Its Differential Impact on Consumer Shopping Behavior,” Production and Operations Management, accepted.

Shu He, Jing Peng, Jianbin Li, Liping Xu, “Impact of Platform Owner’s Entry on Third-Party Stores,” Information Systems Research, 31(4), 2020, pp. 1467-1484.

Donghyuk Shin, Shu He, Gene Moo Lee, Andrew B. Whinston, Suleyman Cetintas, and Kuang-Chih Lee, “Enhancing Social Media Analysis with Visual Data Analytics: A Deep Learning Approach,” MIS Quarterly, 44(4), 2020, pp. 1459-1492.

Gene Moo Lee, Shu He, Joowon Lee, Andrew B. Whinston, “Towards an Efficient Matching for Mobile App Cross Promotions,” Information Systems Research, 31(3), 2020, pp. 865-891.

Yunhui Zhuang, Yunsik Choi, Shu He, Alvin Chung Man Leung, Gene Moo Lee, and Andrew B. Whinston, “Understanding Security Vulnerability Awareness, Firm Incentives, and Development in Pan-Asia,” Journal of Management Information Systems, 37(3), 2020, pp. 668-693.

Shu He, Huaxia Rui, Andrew B. Whinston, “Social Media Strategies in Product Harm Crises,” Information Systems Research, 29(2), 2018, pp.362-380



Contact Information
Office LocationBUSN 378
Office HoursBy appointment
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