Nathaniel Mayer-Heft

Ph.D. Student



BA, Specialization in Psychology, Concordia University (2013)



Nathaniel Mayer-Heft is a doctoral student in the marketing department at the University of Connecticut. Prior to entering the program, Nathaniel earned a BA in Psychology and conducted research in animal behavioral neuroscience. Currently, he coordinates the behavioral research laboratory at the UCONN school of business and his research interests include virtual games, narrative transportation, branding, and luck.

Contact Information
Phone+1 (860) 486-1102
Office LocationBUSN 405