Lu Huang

Ph.D. Student



Ph.D. in Marketing, University of Connecticut, 2020 (expected)

M.S. in Applied Economics, University of Connecticut, 2014

M.S. in Finance, Shandong University, 2012

B.S. in Applied Physics, University of Science and Technology of China, 2006

Areas of Expertise

Marketing Analytics

Relationship Management

Online Marketplace and Social Media

Machine Learning


Introduction to Marketing Management (Undergraduate, Spring 2017, Spring 2019)

Average Teaching Evaluation: 4.65/5


  • Zheng, Hualu, Lu Huang, and William T. Ross (2019), “Reducing Obesity by Taxing Soft Drinks: Tax Salience and Firms’ Strategic Responses,” Journal of Public Policy & Marketing, forthcoming.
  • Huang, Lu and Yizao Liu (2017), “Health Information and Consumer Learning in the Bottled Water Market,” International Journal of Industrial Organization, 55, 1-24.


Lu Huang is a husband, father, and Ph.D. candidate in Marketing at the University of Connecticut. Being a husband and a father was inevitable while being a Ph.D. did not have to happen. But it did, and he could not be there without the support from his wife. Lu’s primary research interests are in the areas of marketing analytics, social media, customer relationship management, structural modeling, and machine learning. He adopts quantitative methods to analyze the efficacy of marketing practices, such as social media marketing and business relationship management, and their managerial and policy implications. He has published two papers (Journal of Public Policy and Marketing and International Journal of Industrial Organization) and targets his current working papers and projects at premier journals including the Journal of Marketing, Marketing Science, and QME.

Contact Information
Phone+1 (860) 486-1102
Office LocationStorrs, BUSN 405
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