Kristen A. Ferguson

Ph.D. Candidate

Marketing

Education
Ph.D. in Business, Marketing concentration, University of Connecticut, 2023 (expected)
Masters in Business Administration (MBA), Manhattan College, 2017
B.S. in Business Administration, Manhattan College, 2016

Research Interests
Consumer Behavior, Creativity & Innovation, Emotion

Biography
Kristen is a doctoral student in Marketing at the University of Connecticut. Kristen earned a B.S. and M.B.A from Manhattan College in 2016 and 2017, respectively. Prior to starting the doctoral program, Kristen worked at the accounting firm PricewaterhouseCoopers (PwC). Currently, Kristen works as a graduate assistant at the School of Business. Her areas of interest include consumer creativity, innovation, and the impact of emotions on consumption.

Research Experience
Behavioral Lab Coordinator, University of Connecticut, Spring 2019; Fall 2021
Behavioral Lab Committee Member, University of Connecticut, Spring 2019-present
Research Assistant, University of Connecticut
   Dr. Christina Kan, Spring 2021; Fall 2021
   Dr. Stefan Hock, Spring 2020
   Dr. Robin A. Coulter, Fall 2019
   Dr. Kelly B. Herd, Fall 2018; Spring 2019; Fall 2020; Spring 2022

Teaching Experience
Instructor of Record, University of Connecticut
   Introduction to Marketing Management, Spring 2021; Spring 2022
Teaching Assistant, University of Connecticut
   Introduction to Marketing Management, Fall 2018; Spring 2020; Fall 2020
   Consumer Behavior, Fall 2019