Kristen A. Ferguson

Ph.D. Candidate

Marketing

Education
Ph.D. in Business, Marketing concentration, University of Connecticut, 2023
Masters in Business Administration (MBA), Manhattan College, 2017
B.S. in Business Administration, Manhattan College, 2016

Research Interests
Creativity & Innovation, Consumer Emotions, Social Influences

Biography
Kristen is a Ph.D. Candidate in Marketing at the University of Connecticut. Her program of research examines the intersection between Creativity & Innovation, Consumer Emotions, and Social Influences. She has taught two sections of the ‘Introduction to Marketing Management’ course at UConn in both online and in-person formats. Prior to starting the doctoral program, Kristen worked at the accounting firm PricewaterhouseCoopers (PwC). 

Research Experience
Behavioral Lab Coordinator, University of Connecticut, Spring 2019; Fall 2021
Behavioral Lab Committee Member, University of Connecticut, Spring 2019-present
Research Assistant, University of Connecticut
   Dr. Christina Kan, Spring 2021; Fall 2021
   Dr. Stefan Hock, Spring 2020
   Dr. Robin A. Coulter, Fall 2019; Fall 2022
   Dr. Kelly B. Herd, Fall 2018; Spring 2019; Fall 2020; Spring 2022

Teaching Experience
Instructor of Record, University of Connecticut
   Introduction to Marketing Management, Spring 2021; Spring 2022; Spring 2023
Teaching Assistant, University of Connecticut
   Introduction to Marketing Management, Fall 2018; Spring 2020; Fall 2020
   Consumer Behavior, Fall 2019