Gregory Kivenzor

Director of Experiential Learning Collaborative

Associate Professor in-Residence

Marketing


Education/Professional Certification

Ph.D., Quantitative Sciences, State University of Geodesy and Aerial Imaging, Moscow, Russia
M.B.A., Global Marketing and Management, University of Connecticut
M.S., Computer Modeling in Environmental Sciences, Environmental University, Odessa, Ukraine

Areas of Expertise

Cross-cultural research of emerging markets
Marketing and new product development
International business and entrepreneurship
Hedonic and experiential consumption
Innovation management
Marketing strategies
Market forecasting
Strategic management

Biography

With experience working, teaching and traveling in more than 30 countries, Dr. Kivenzor has a unique perspective of the global marketplace. He has extensive experience in high tech industries, having served in managerial and executive positions at the large multinational corporations active in semiconductors, nanotechnologies, precise manufacturing, and laser applications. Among his former customers were giants like Intel, IBM, Samsung, Medtronic, Travelers, Henkel, Hyundai, and Bell Helicopter, as well as many mid-size companies and fledgling startups. Dr. Kivenzor has an inquisitive mind and penchant for finding innovative solutions to difficult problems, which resulted in 15 patented inventions.

Prior to joining the faculty at UConn, he worked as an Associate Professor at Oregon State University and Rivier University, where he taught graduate and undergraduate business courses and conducted scholarly research. Dr. Kivenzor is an active member of the Academy of Marketing Science, American Marketing Association, Academy of International Business, British Academy of Marketing, and Association for Consumer Research. He assumed the leadership roles organizing and chairing tracks and special sessions at World Marketing Congresses and international symposia. He published research papers in refereed academic journals, including the Academy of Marketing Science Review and International Journal of Management and Training for Industries. As an invited Keynote speaker and panelist at international conferences and congresses, Dr. Kivenzor presented his scholarly research to the broad professional audiences and facilitated live discussions.

As Founder and Chief Strategist of Bi-Focal Strategies LLC, Dr. Kivenzor advised top management of small and mid-size companies with operations across the US as well as in China, Russia, and European countries. He developed business strategies, product and technology roadmaps, and marketing strategies for B2B, B2C, and B2G markets.

Serving as a Guest Editor-in-Chief of the International Journal of Management and Training for Industries, Dr. Kivenzor successfully edited and published a Special Issue titled “Doing Business in an Interconnected World: Cross-Cultural Issues in Management and Marketing.” He is a member of an International Advisory Committee for Business and Management Conferences at the International Institute of Social and Economic Sciences. In addition, he served as a textbook reviewer for leading publishers McGraw-Hill, Taylor & Francis, Emerald Insight, and Routledge, and research paper reviewer for scholarly journals AMS Review, International Journal of Emerging Markets, International Journal of Management and Training for Industries, and Organizations and Marketing in Emerging Economies.

Honing his public speaking skills, Dr. Kivenzor won multiple contests at Toastmasters International and attained the qualifications of Advanced Communicator Gold and Competent Leader.

SELECT PUBLICATIONS

Kivenzor, G. (2020). “Global Markets: Opportunities and Challenges.” Global Marketing Strategy, 2e. Zámborský, P. and Kivenzor, G.J. Toronto: Top Hat. https://tophat.com/marketplace/business/marketing/full-course/global-marketing-strategy-2e-peter-zamborsky-gregory-kivenzor/3899/

Kivenzor, G. (2020). “Developing Theoretical Frameworks for Cross-Cultural Research of Emerging Markets.“ Video interview with the Editor of SAGE Research Methods. SAGE Publishing. London: UK.

Kivenzor, G. (2020). “What Is Culture and Why It Matters?” Ch.3. In Global Marketing Strategy, 2e. Zámborský, P. and Kivenzor, G.J. Toronto: Top Hat.

Kivenzor, G. (2020). “The Role of Culture in Global Marketing Strategies.” Ch.4. In Global Marketing Strategy, 2e. Zámborský, P. and Kivenzor, G.J. Toronto: Top Hat.

Kivenzor, G. (2020). “IMC: Communicating with Global Customers in the Digital Era.” Ch.11. In Global Marketing Strategy, 2e. Zámborský, P. and Kivenzor, G.J. Toronto: Top Hat.

Kivenzor, G. (2019). “Integrated Marketing Communications in the Diverse Global Marketplace.” In Global Marketing Strategy, Ch. 11. Zámborský, P. and Kivenzor, G.J. Toronto: Top Hat.

Kivenzor, G. J. (2018). “Why Cross-Cultural Issues in Management and Marketing Are That Important and Worth Our Undivided Attention?” In Special Issue “Doing Business in an Interconnected World: Cross-Cultural Issues in Management and Marketing.” Journal of Management and Training for Industries, 5 (3) 1-12. https://ssrn.com/abstract=3308910https://tinyurl.com/yaj8wbtk

Kivenzor, G. (2018). “Understanding Cultures and Embracing Cultural Diversity.” In Global Marketing Strategy, Ch. 3. Zámborský, P. and Kivenzor, G. J.  Toronto: Top Hat.

Kivenzor, G. (2018). “Global Marketing across Cultural Boundaries: Opportunities and Risks.” In Global Marketing Strategy, Ch. 4. Zámborský, P. and Kivenzor, G. J. Toronto: Top Hat.

Kivenzor, G.J. (2017). “Cultural Diversity of Global Customers.” In G. Kivenzor (Ed.), Marketing Innovative Products and Services. 4e. New York: McGraw-Hill.

Kivenzor, G.J. (2017). “Tipping Risk-Reward Scales by Product and Service Innovations.” In G. Kivenzor (Ed.), Marketing Innovative Products and Services.  4e. New York: McGraw-Hill.

Kivenzor, G.J. (2015). Cultural dynamics and marketing strategies for emerging markets: characterization of group subcultures and consumption preferences. AMS Review. 5 (3), pp. 142-158.   https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2872750

Kivenzor, G.J. (2015). Developing and Marketing New Products in Multicultural Global Environment: Recognizing and Managing Risks. Journal of Management and Training Industries. 2 (1), pp. 1-26.  https://ssrn.com/abstract=2827064

Kivenzor, G.J. (2014). Taxonomia Socio-Cultural Para Mercados Emergentes. Anda News, 144 (19), pp.18-44. http://www.cecosami.com/pageflip/RevistaAndaNewsAgosto

Kivenzor, G. & Skorobogatykh, I. (2012). Developing economies: the important role of the of BRIC economies contemporary marketing. In A. V. Shishkin (Ed.), Contemporary Economics: Concepts and Models of Innovative Development. Volume 2, pp. 425-430. PRUE.

Kivenzor, G.J. (2014). Cultural transition and socio-cultural taxonomy of consumers in BRICS countries. In C. Ragland & M. Groza (Eds.), Marketing Challenges in a Turbulent Business Environment, pp. 7-10. Springer.

Kivenzor, G.J. (2007). Brand Equity Aberrations: Heritage Brand Perception Effects in Russian Markets. Academy of Marketing Science Review, 10, 1-20.  https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2827063

Gregory Kivenzor
Contact Information
Emailgregory.kivenzor@uconn.edu
Phone+1 (203) 251-8471
Mailing AddressOne University Place
Office Location3.099
CampusStamford
Office HoursWed 2:30 pm-3:45 pm and 6:10 pm-7:30 pm by appointment
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