Gregory Kivenzor

Director of Experiential Learning Collaborative

Associate Professor In-Residence


Education/Professional Certification

Ph.D., Quantitative Sciences, State University of Geodesy and Aerial Imaging, Moscow, Russia
M.B.A., Global Marketing and Management, University of Connecticut
M.S., Computer Modeling in Environmental Sciences, Environmental University, Odessa, Ukraine

Areas of Expertise

Cross-cultural research of emerging markets
Marketing and new product development
International business and entrepreneurship
Hedonic and experiential consumption
Innovation management
Marketing strategies
Market forecasting
Strategic management


With experience working, teaching and traveling in more than 30 countries, Dr. Kivenzor has a unique perspective of the global marketplace. He has an extensive experience in high tech industries, having served in managerial and executive positions at the large multinational corporations active in semiconductors, nanotechnologies, precise manufacturing, and laser applications. Among his former customers were giants like Intel, IBM, Samsung, Hoffmann-La Roche, Hyundai, and Bell Helicopter, as well as many mid-size companies and fledgling startups. Dr. Kivenzor has an inquisitive mind and penchant to find innovative solutions to difficult problems, which resulted in 15 patented inventions.

Prior to joining the faculty at UConn, he worked as an Associate Professor at Oregon State University and Rivier University, where he taught graduate and undergraduate business courses and conducted scholarly research. Dr. Kivenzor is a fellow of the Academy of Marketing Science and Academy of International Business, and a member of the American Marketing Association and Association for Consumer Research. He published research papers in refereed academic journals, including the Academy of Marketing Science Review and International Journal of Management and Training for Industries. He serves the professional community in the leadership roles chairing tracks, symposia, and special sessions at the international conferences and congresses.

As Founder and Chief Strategist of Bi-Focal Strategies LLC, Dr. Kivenzor advised top management of small and mid-size companies located across the US as well as China, Russia, and European countries. He developed business strategies, product and technology roadmaps, and marketing strategies for B2B, B2C, and B2G markets.

Dr. Kivenzor serves as a Guest Editor-in-Chief of the International Journal of Management and Training for Industries and member of an International Advisory Committee for Business and Management Conferences at the International Institute of Social and Economic Sciences. In addition, he served as a textbook reviewer for leading publishers McGraw-Hill, Taylor & Francis, Emerald Insight, and Routledge, and research paper reviewer for the International Journal of Emerging Markets, International Journal of Management and Training for Industries, and Organizations and Marketing in Emerging Economies. As a member of AMS, AMA, AIB, and ACR, he organized and co-chaired tracks and special sessions at the World Marketing Congresses and international conferences.

Honing his public speaking skills, Dr. Kivenzor won multiple contests at Toastmasters International and attained the qualifications of Advanced Communicator Gold and Competent Leader.


Kivenzor, G.J. (2017). Cultural Diversity of Global Customers. In G. Kivenzor (Ed.), Marketing Innovative Products and Services. 4th edition (pp. 106-127). New York: McGraw-Hill.

Kivenzor, G.J. (2017). Tipping Risk-Reward Scales by Product and Service Innovations. In G. Kivenzor (Ed.), Marketing Innovative Products and Services. 4th edition (pp. 4-12). New York: McGraw-Hill.

Kivenzor, G.J. (2015). Cultural dynamics and marketing strategies for emerging markets: characterization of group subcultures and consumption preferences. AMS Review. 5 (3), pp. 142-158.

Kivenzor, G.J. (2015). Developing and Marketing New Products in Multicultural Global Environment: Recognizing and Managing Risks. Journal of Management and Training Industries. 2 (1), pp. 1-26.

Kivenzor, G.J. (2014). Taxonomia Socio-Cultural Para Mercados Emergentes. Anda News, 144 (19), pp.18-44.

Kivenzor, G. & Skorobogatykh, I. (2012). Developing economies: important role of the of BRIC economies contemporary marketing. In A. V. Shishkin (Ed.), Contemporary Economics: Concepts and Models of Innovative Development. Volume 2, pp. 425-430. PRUE.

Kivenzor, G.J. (2014). Cultural transition and socio-cultural taxonomy of consumers in BRICS countries. In C. Ragland & M. Groza (Eds.), Marketing Challenges in a Turbulent Business Environment, pp. 7-10. Springer.

Kivenzor, G.J. (2009). “Right” Things for “Left-Brainers.” White paper.

Kivenzor, G.J. (2007). Brand Equity Aberrations: Heritage Brand Perception Effects in Russian Markets. Academy of Marketing Science Review, 10, 1-20.

Gregory Kivenzor
Contact Information
Phone+1 (203) 251-8471
Mailing AddressOne University Place
Office Location3.099
Office HoursWed 5-7pm
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