STRATEGIC MARKETING COMMITTEE (SMC)

The Strategic Marketing Committee (SMC) was established to steer projects that will increase the value of the UConn MBA brand. The Committee's efforts have focused on recruitment of strong MBA candidates. Our goal is to increase the number of applications to the Full-Time program. Past projects have included the planning of MBA orientations for prospective students, writing personalized note cards to interested students, maintenance of the MBA Blog, and focus groups and surveys to better understand the needs of prospective MBAs. This year we are looking to launch additional programs to increase awareness of the UConn MBA program. It is our hope that a new crop of SMC members will bring innovative ideas for club projects.

By joining the SMC, members will gain a new appreciation for the challenges of brand-name maintenance. Additionally, members have the power to directly influence the value of their degrees by getting the UConn name out to highly-qualified prospective MBAs.

For more information, contact SMC Chairs, Alex Stein and Kim Tomlinson.

SMC Whiteboard