Mutual funds are a core element of retirement and investment plans, representing roughly $1 of every $5 held in the bank or financial accounts of US households. In April, MBA students in Professor Mary Caravella’s MBA Marketing classes analyzed how mutual fund products from the roughly 800 fund companies in the industry currently reach the roughly 57 million households who own them, and then debated how one market leader, Capital Group/American Funds, should address some potential profound market forces affecting their retail go-to-market strategy. Continue Reading