Assaf Eisdorfer


GE Fellowship Recipient: ‘I Feel Very Privileged’

2017 GE Global Fellows Milin Chhanechhara, Nidhi Jaswal, Leonard Borriello, and Michael Ballard (Nathan Oldham/UConn School of Business)
2017 GE Global Fellows Milin Chhanechhara, Nidhi Jaswal, Leonard Borriello, and Michael Ballard (Nathan Oldham/UConn School of Business)

MBA Students Used Scholarships to Study Insurance, Monetary Theory and More

The four UConn MBA students who were awarded 2017 GE Global Fellow Scholarships to pursue their global business research interests presented their findings to faculty and administrators on April 7. Continue Reading


Seven Business Faculty Honored

Professor Greg Reilly, teaching an Executive MBA course in Hartford, Conn. (Nathan Oldham/UConn School of Business)
Professor Greg Reilly, teaching an Executive MBA course in Hartford, Conn. (Nathan Oldham/UConn School of Business)

Professor Reilly Recognized for Remarkable Research; Peers Honored for Teaching Strategies

Management Professor Greg Reilly earned the School of Business’ annual award for Research Excellence, an achievement that is based on five years of academic success. Continue Reading



How NFL Games Can Affect Sponsors’ Stock Returns

How Wins and Losses Affect Stock Prices

Scripps Media, Inc. – Of the 32 teams in the NFL, 24 play in stadiums that have sold their naming rights to large corporations. (Well, pending the name of the new home of the Los Angeles Rams; but their former home in St. Louis was sponsored by the financial services firm Edward Jones, which is included in this total.)

Some are getting relative deals: RCA and Ford pay only $1 million a year for the naming rights to the RCA Dome and Ford Field, the respective home of the Indianapolis Colts and Detroit Lions. The numbers can go as high as the $11 million a year that Levi’s pays to sponsor the San Francisco 49er’s home stadium.

The List’s Jimmy Rhoades asks…is it worth it?



Stock Prices Affected by NFL Game Outcomes

KCBS – Ever wonder what the payoff is—other than increased name recognition—for those companies that pay millions of dollars to put their name on a sports facility?  New research has found that those companies and their investors can reap rewards or suffer losses depending upon the outcomes of the high interest games in those stadiums.

For a closer look, KCBS chats with Assaf Eisdorfer, associate professor of finance at the University of Connecticut School of Business:


How the NFL Moves the Stock Market

Ozy.com- For years it has been a widely held superstition among sports fans that the outcome of key games has an effect on the stock market. With the Super Bowl, it’s called the halo effect — a solid 80 percent of the time, the Dow declines for a year after the AFC team wins, and goes up, also for a year, when the NFC team wins. But, hey, investors: The pundits may be telling it all wrong.

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In It To Win It

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Corporate Stadium Sponsors’ Stock Fluctuates With an NFL Team’s Success, Failure

Your favorite NFL team has “skin in the game,’’ but perhaps more surprising is that the large corporations that sponsor the stadiums do too.

Those are the findings of UConn Professor of Finance Assaf Eisdorfer and alumna Elizabeth Kohl, ’15 Ph.D., now a professor at the University of Cincinnati. The two football enthusiasts will have their research published in a future issue of the journal Critical Finance Review.Continue Reading


How an NFL Team’s Record Can Affect Its Sponsor’s Stocks

CNBC –  Research shows that a sports team’s performance on the field can have a direct effect on the stock returns of sponsoring firms.

A pair of researchers at the University of Connecticut wrote a paper to be published next year in a journal called Critical Finance Review that points to up to a 127 basis point abnormal return for sponsors of winning NFL teams.


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Ackerman Scholars Announced

The Dean’s Council has reviewed the Ackerman Scholars at the University of Connecticut School of Business and made the following awards:

Appointed for the next two years (2011-12 and 2012-13) are:

Continuing in their second year are:

The Ackerman Scholar award recognizes significant and continuing all round academic productivity among the faculty of the School. It is awarded to faculty who are not already supported by Chair or Professorship appointments. The award is supported by the Ackerman Fund, the School and the departments. The purpose of the Ackerman Fund is to “grant a monetary reward to faculty members who have excelled in classroom teaching, curriculum development, research, outreach to business and state agencies.”


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