Subhash C. Jain

Subhash C. Jain, Ph.D. is Professor of International Marketing, has served as CIBER Director since 1995 and will serve as Director of UConn CIBER during 2002-2006. He is also Director of the GE Capital Global Learning Center (GECGLC) at the School. His teaching, consulting, and research activities include marketing strategy and multinational marketing. Dr. Jain is the author of more than 100 publications, including articles in Journal of Marketing Research, Journal of Marketing, Journal of International Marketing; Journal of Economic Abstracts, Long Range Planning, Journal of Applied Psychology, and Columbia Journal of World Business. He is the author of several books, including Marketing Planning and Strategy, 6th edition (South-Western), International Marketing, 6th edition (South-Western), Export Strategy (Quorum Books), and Market Evolution in Developing Countries (Haworth Press).

Dr. Jain has served on the Editorial Review Board of the Jornal of Marketing, Journal of International Business Studies, and Journal of the Academy of Marketing Science. Currently, he serves on the Editorial Boards of International of International Marketing Review, Journal of Global Marketing, and Journal of International Marketing. He is an active member of a number of professional organizations, including the American Marketing Association and the Academy of International Business.

Dr. Jain has presented seminars, both in the United States and abroad, and has frequently served as a consultant to such organizations as Xerox Corporation, General Electric, Aetna Life & Casualty, GATT (now WTO), United Technologies Corporation, Mead Corporation, General Motors, NCR, Control Data, Pitney Bowes, and Corning Glass. He has advised government agencies in Malaysia, Chile, India, Pakistan, St. Lucia, Kenya, and Indonesia on their trade problems.

Dr. Jain did his graduate work at the University of Oregon, Stanford University, and the University of Rajasthan, India. As Project Director of the UConn CIBER, he has extensive prior experience in projects of this nature and a track record of successfully completing projects within budgeted resources.