MBA, University of Tehran (2011)
BA, Shahid Beheshti University (2008)
Zahra Tohidinia is a doctoral student at University of Connecticut, marketing department. Before entering the program, she earned an MBA from University of Tehran and a Bachelor of Science in business administration from Shahid Beheshti University.
Zahra’s research explores consumer decision-making, specifically self-enhancements through decision delegation. Zahra is also interested in word of mouth and its influence on interpersonal perceptions. For example, in one of her projects she looks at personality cues in online language use and the way they affect perceptions of those who refer to the online review as a source of information.
Zahra is teaching the “Introduction to Marketing Management” course in Spring 2015.
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