Ph.D., University of South Carolina
MS, University of Texas at Arlington
BBA, University of Texas at Austin
Areas of Expertise
Consumer Inference Making
Dave Norton joins UConn after earning a Ph.D. in Marketing from the University of South Carolina Darla Moore School of Business (Columbia, South Carolina).
Norton’s research interests focus on consumer behavior including: egocentric biases; consumer response to ambiguity; social identity/identity signaling; and social influence. He has been published in the Journal of Marketing Research, Journal of Consumer Research, USA Today, Wall Street Journal, and ESPN. Norton is a member of, and serves as a reviewer of conference submissions for, the Association for Consumer Research, the American Marketing Association, and the Society for Consumer Psychology.
- Norton, David A., Cait Poynor Lamberton, and Rebecca Walker Naylor (2013), “The Devil You (Don’t) Know: Interpersonal Ambiguity and Inference Making in Competitive Contexts,” Journal of Consumer Research, 40 (August), 239-54. Download Now
- Wood, Stacy, Melayne Morgan McInnes, and David A. Norton (2011), “The Bad Thing about Good Games: The Relationship between Close Sporting Events and Game-Day Traffic Fatalities,”Journal of Consumer Research, 38 (December), 611-21. Download Now
- Naylor, Rebecca Walker, Cait Poynor Lamberton, and David A. Norton (2011), “Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion,” Journal of Marketing Research, 48 (June), 617-31. Download Now