Cinthia Beccacece Satornino

Assistant Professor

Marketing


Biography

After spending more than a decade in corporate and institutional settings as a strategic planning professional and consultant, Dr. Cinthia B. Satornino entered academia to pursue cutting edge research. Her research focus is on uncovering how firms can quantify and leverage the capital embedded in their social structures to increase productivity, innovation, and sales performance. She has coauthored award winning publications in several outlets, including the Journal of Marketing, where her article, “Social Networks within Sales Organizations: Their Development and Importance for Salesperson Performance” won the 2016 Excellence in Research Award from the AMA SalesSIG. Dr. Satornino is the founding co-Chair of the Committee for Hispanic Excellence in business, a PhD Project/White House initiative, and was recognized as a 2016 Emerging Scholar by Diverse Magazine. Dr. Satornino is also the co-founder of Cordoba Parsons, a research-based sales consulting company.

Areas of Expertise

Interpersonal Social Networks
Social Captial
Sales Management
Innovation

Education/Professional Certification

PhD, Florida State University
MBA, University of Florida
BS, University of Central Florida

Featured Publications

  • Cinthia B. Satornino, with Willy Bolander, Douglas E. Hughes, and Gerald R. Ferris (2015), “Social Networks Within Sales Organizations: Their Development and Importance for Salesperson Performance.” Journal of Marketing, 79 (6), 1-16. Download Now
    • Winner: 2015 Roland Copeland Best Paper Award
    • Winner: 2016 SalesSIG Excellence in Research Award
    • Mentioned at Forbes.com: http://www.forbes.com/sites/chriscancialosi/2014/09/22/4-reasons-social-capital-trumps-all/
  • Willy Bolander, Leff Bonney, and Cinthia B. Satornino (2014), “Sales education efficacy examining the relationship between sales education and sales success,” Journal of Marketing Education, 36 (2), 169-181. Download Now
    • 2014 Outstanding Sales Education Article of the Year, MEA.
    • Mentioned on Forbes.com: http://www.forbes.com/sites/chriscancialosi/2014/11/17/should-your-startup-hire-sales-veterans-or-rookies/
  • Michael Brusco, Patrick Doreian, Douglas Steinley, and Cinthia B. Satornino (2013), “Multiobjective Blockmodeling for Social Network Analysis.” Psychometrika, 78 (3), 498-525.  Download Now
Dr. Cinthia B Satornino
Contact Information
EmailCinthia.Satornino@uconn.edu
Phone860.486.4510
Office LocationBUSN 364
CampusStorrs