David Schmittlein is the Ira A. Lipman Professor, and Professor of Marketing, at The Wharton School of the University of Pennsylvania. He is currently the Deputy Dean for The Wharton School, and chair of the editorial board for Wharton School Publishing. Dr. Schmittlein joined the Wharton faculty in 1980 after receiving a Ph.D. in Business from Columbia University, and BA in Mathematics from Brown University. His research emphasizes the analysis of marketing processes and development of methods for improving marketing decisions, including estimating the impact of a firm’s marketing actions, designing market and survey research, and creating effective communication, promotion, and interactive marketing strategies. He has served as an area editor for Marketing Science and a member of the editorial board for the Journal of Interactive Marketing, Journal of Marketing Research, Marketing Letters and Marketing Science. He serves on the International Advisory Board for Groupe HEC, served as Vice Dean and Director of the Wharton Doctoral Programs during 1993-1995, and was chair of Wharton’s Marketing Department from 1994 to 2000.
Seethu Seetharaman is a tenured Associate Professor of Management at Rice University,
where he has been since July 2004. Previously, he was an Assistant Professor of
Marketing (July 1998 – Jan 2004), and a tenured Associate Professor of Marketing (Jan
2004 – June 2004), at Washington University in St. Louis. Prior to that, Seethu received
his Ph.D. in Management at Cornell University in 1998, an M.S. in Chemical
Engineering at the University of Utah in 1993, and a B.Tech in Chemical Engineering at
the Indian Institute of Technology, Madras (India) in 1991.
Seethu’s research deals with applied statistical and econometric models of consumer
behavior and firm behavior. Seethu has published his research in the following academic
journals (1) International Journal of Research in Marketing (IJRM), (2) Journal of
Marketing Research (JMR), (3) Advances in Econometrics, (4) Marketing Letters, (5)
Review of Marketing Science (ROMS), (6) Journal of Business and Economic Statistics
(JBES), (7) Quantitative Marketing and Economics (QME), and (8) Marketing Science.
Seethu also serves on the Editorial Board of the Journal of Marketing Research (JMR).
Venkatesh (Venky) Shankar is Professor of Marketing and Coleman Chair in Marketing at the Mays Business School, Texas A&M University. His areas of specialization include Competitive Strategy, e-Commerce, International Marketing, Pricing, Retailing, Innovation and New Product Management.
Shankar has a Ph.D. in marketing from the Kellogg Graduate School of Management, Northwestern University and has corporate experience in the areas of marketing and business development.
Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior to his present position, he was at the University of Southern California (7 years); at the University of Illinois (15 years), and on the faculty of Columbia University (5 years), as well as the Massachusetts Institute of Technology (2 years). Dr. Sheth is nationally and internationally known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
Professor Sheth has worked for numerous industries and companies in the United States, Europe and Asia, both as an Advisor and as a Seminar Leader. His clients include AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool and many more. He has offered more than a thousand presentations in at least twenty countries. Dr. Sheth is frequently quoted and interviewed by the Wall Street Journal, New York Times, Fortune, Financial Times, Economic Times and radio shows and television networks such as CNN, Lou Dobbs and more. He is also on the Board of Directors of several public companies including Cryo Cell International (NASDAQ) and Wipro Limited (NYSE).
Baba Shiv (PhD, Duke University) is associate professor at the Graduate School of Business, Stanford University. His current work focuses on the role of affect in decision-making, the neuro-physiological bases of emotions, and non-conscious mental processes. His articles have been published in Cognitive Brain Research, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing Research, Marketing Letters, Organizational Behavior and Human Decision Processes and Psychological Science. He serves on the editorial boards of the Journal of Consumer Psychology and the Journal of Marketing Research, and will serve as Associate Editor of the Journal of Consumer Research starting in July 2005. He was invited to the first ever Marketing Science Institute Young Scholar program in 2001 (invitation extended to scholars identified as the future leaders of the next generation of marketing academics) and was voted by MBA students at the University of Iowa as the “best teacher of the year” for seven consecutive years (1999-2005).
Steven M. Shugan, the Russell Berrie Foundation Eminent Scholar and Professor of Marketing at the University of Florida Warrington Business School, now teaches multivariate statistics, marketing models and advanced marketing management. His Ph.D. in Managerial Economics and Decision Sciences is from Northwestern University. He is the editor-in-chief of Marketing Science, past editor of the Journal of Business and past associate editor of Management Science. He has served on over 10 editorial boards including the Journal of Consumer Research, Journal of Marketing and Journal of Marketing Research. He has made over one hundred professional presentations in over 20 countries on entertainment marketing, advance-selling, normative methods for modeling competition, markets for evaluative information, models of selling and product policy.
He was won several best paper awards (including twice-Marketing Science, Journal of Marketing, Journal of Retailing, finalist-Journal of Service Research, finalist-Journal of Marketing Research) and best teaching awards. He has consulted for over twenty (20) different firms including the Government of Cyprus and the U.S. Postal System. He was formerly a full professor at University of Chicago (13 years) and an assistant professor at the University of Rochester (2 years). Steve enjoys scuba diving and playing on the Internet. Website: http://bear.cba.ufl.edu/shugan.
Jagdip Singh holds a Ph.D. in Marketing from the Texas Tech University (1985) and is currently a Professor of Marketing at the Case Western Reserve University in Cleveland, Ohio, where he teaches graduate courses in Marketing Research and doctoral courses in Research Methodology and Measurement. In 1992, Dr. Singh received the Case Western Reserve University’s John S. Diekhoff award for excellence in graduate teaching, and in 1997, the Weatherhead School of Management’s Research Recognition Award for outstanding contributions to research. Dr Singh has also received “Excellence in Reviewing” awards from the Journal of Marketing, Journal of the Academy of Marketing Science, and the Journal of Personal Selling and Sales Management.
Dr. Singh’s research focuses on issues of effective interfaces between organizations and consumers with special emphasis on service industries. These issues involve understanding the organizational and individual factors that promote effective performance and satisfaction at organizational front lines, and the dynamics of building or depleting of consumer trust and loyalty. Dr. Singh has published in journals such as Journal of Marketing, Journal of Marketing Research, Academy of Management Journal, Management Science, Psychological Assessment, Journal of the Academy of Marketing Science, Journal of the American Medical Association, Medical Care, and the Journal of Retailing.
Denise T. Smart was appointed Dean and Professor of Marketing of the McCoy College of Business Administration at Texas State University-San Marcos in January 2000. The McCoy College serves approximately 4500 business students. Prior to that time she served as the Associate Dean of the College of Business Administration at the University of Nebraska at Omaha and Chair of the Department of Marketing. She has a Ph.D. in Business Administration from Texas A&M University and an MBA from the University of South Dakota.
Dr. Smart’s research focuses in the areas of advertising, consumer communications and marketing education. She is the President of the American Marketing Association Academic Division and is a past president of the Southern Marketing Association and Allied Southern Business Association. Her teaching has been recognized by the Association of Former Students of Texas A&M University Distinguished Teaching Award for the College of Business Administration, the Outstanding Educator Award from the Greater Omaha Chapter of the American Marketing Association and the UNO Executive MBA Professor of the Year Award.
Susan Spiggle is Head, Department of Marketing, University of Connecticut. She has
published in Journal of Marketing and Journal of Consumer Research. She serves on the
Editorial Board of Journal of Consumer Research where she was awarded best new reviewer in
1992.
Narasimhan (Han) Srinivasan is an Associate Professor of Marketing at the University of Connecticut (e-mail: Narasimhan.Srinivasan@uconn.edu; Ph: 860-486-2563). He received a degree in Chemical Engineering (with Distinction) from Madras University, India, a PGDM from the Indian Institute of Management, Ahmedabad, India, and a PhD from SUNY, Buffalo. He teaches a Doctoral Seminar in Research Methods, and at the Grad/undergrad levels, he teaches Marketing Management, Consumer Behavior and Marketing Research.
He was a Fulbright Faculty Fellow to Canada during 2000-2001. He has been a Visiting Faculty/Scholar at Erasmus University, The Netherlands, York University, Canada, and the Indian Institute of Management, Ahmedabad, India. He has also been a Faculty Fellow on Faculty Deveopment programs in Europe, S. America and China.
His research won the Outstanding Article Award, (Summer 1999), Journal of Public Policy and Marketing, for significant contribution to the understanding of marketing and public policy issues. His recent publications have appeared in the Nonprofit and Voluntary Sector Quarterly (2004), International Business Review (2004), International Journal of Technology Marketing (2004), Industrial Marketing Management (2002, 2003), and the Journal of Cross-Cultural Psychology (2001). In the past, his research has been published in the Journal of Marketing Research, Journal of Consumer Research, Marketing Science and other journals.
BTech, Indian Institute of Technology (Chennai), 1966; MS, Carnegie Mellon Univ., 1970, PhD, 1971. President's Gold Medal, Indian Institute of Technology, 1966; Superior Teaching Award, Univ. of Rochester MBA Program, 1971, 1972; ORSA Award for best paper, 1976; O'Dell Award for best paper in the Journal of Marketing Research, 1984, 1992; John Little best paper award for 1985, 2003; Parlin Award for outstanding contributions to marketing research, 1996; Churchill Award for lifetime achievement in marketing research, 1998; Hardin Award for best paper, 2000; Hustad Award for best paper, 2000; Converse Award for outstanding contributions to the science of marketing, 2000. Production Planning Engineer, Larsen and Toubro, Ltd., 1966-68; Instructor, Carnegie Mellon Univ., 1970; Asst.-Assoc. Prof., Univ. of Rochester, 1971-74; Director, Doctoral Program, Graduate School of Business, Stanford University, 1982-85. At Stanford since 1974.
S. Sriram is an assistant professor of marketing at the School of Business, University of Connecticut. He obtained his Ph.D. in marketing from Purdue University. His research is based on performing empirical analyses using econometric models in order to understand various marketing phenomena. Substantively, his primary interests are in the areas of brand equity, long-term implications of marketing actions, consumer adoption of technology products, and competitive interactions between firms.
Rajendra Srivastava is the Roberto C. Goizueta Chair in e-Commerce and Marketing, and Executive Director, Zyman Institute of Brand Science, Goizueta Business School, Emory University
Raj is a leading authority on brand and marketing strategy. Because his background and research encompass marketing, operations and financial performance his is considered a pioneer on topics such as returns on strategic investment and strategies for driving shareholder value. His work on market-based assets in the Journal of Marketing received both the 1998 Maynard Award for the article judged to contribute most to the development of theory in marketing and the MSI/Paul Root Award for the article judged to contribute most to the practice of marketing-the only time a single article has won both awards. Raj has developed and implemented senior executive programs for several leading companies in the services and technology sectors in North America, Europe and Asia-Pacific. He holds a B.Tech. from Indian Institute of Technology, Kanpur. His MBA and Ph.D. are from the University of Pittsburgh.
David W. Stewart, Ph.D. is the Robert E. Brooker Professor of Marketing in the Marshall School of Business at the University of Southern California. Dr. Stewart a past editor of the Journal of Marketing. He has served as Vice President, Finance and as a member of the Board of Directors of the American Marketing Association. He has also served on the Board of the AMA Foundation. He is a past-president of the Academic Council of the American Marketing Association, a past chairman of the Section on Statistics in Marketing of the American Statistical Association, and a past president of the Society for Consumer Psychology. He is also a former member and past-chairman of the United States Census Bureau's Advisory Committee of Professional Associations. From 1999 to 2004 he served as Deputy Dean of the Marshall School. He has also served as the Chairman of the Department of Marketing in the Marshall School. Dr. Stewart’s research has examined a wide range of issues including marketing strategy, the analysis of markets, consumer information search and decision making, effectiveness of marketing communications, public policy issues related to marketing and methodological approaches to the analysis of marketing data. A native of Baton Rouge, Louisiana, Professor Stewart received his B. A. from the Northeast Louisiana University (now the University of Louisiana at Monroe) and his M. A. and Ph.D. in psychology from Baylor University
K. Sudhir is the James L. Frank Associate Professor of Private Enterprise and Management at the Yale School of Management. Prior to joining Yale, he was an Assistant Professor at NYU’s Stern School from 1998-2001. He received his Ph.D. from Cornell University in 1998.
His research has been published in Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and the International Journal of Research in Marketing and has been recognized with multiple awards. His dissertation paper in Marketing Science won the Frank M. Bass Outstanding Dissertation Award. He was a finalist for the 2001 John D.C. Little Award for the Best Paper in Marketing Science and won the Honorable Mention Award for his paper in IJRM in 2001. He is on the editorial boards of the Journal of Marketing Research and Marketing Science.
Sudhir’s research interests spans a wide range of areas. He is most well known for his empirical modeling of strategic behavior between firms and within distribution channels using empirical industrial organization methods. While he continues to do research in this area, his broader research interests include: theoretical and empirical modeling of personalization and targeting services, new product demand forecasting, store brands, retail formats and slotting allowances.
Gerard J. Tellis (PhD Michigan) is the Neely Chair in American Enterprise, Director of the Center for Global Innovation, and Professor of Marketing at the Marshall School of Business, the University of Southern California, Los Angeles, CA. He has been Visiting Chair of Innovation, Marketing, and Strategy at the Judge Institute of Management, Cambridge University, UK and a Distinguished Visitor, Erasmus University, Rotterdam. Tellis specializes in the areas of global innovation, new product growth, market entry, advertising, sales promotion, and pricing. He has published over 60 papers and books on these topics (see http://www-rcf.usc.edu/~tellis/publicat.htm). His articles have won numerous awards, including four of the most prestigious awards in the field of Marketing: the Frank M. Bass, William F. Odell, Harold D. Maynard (twice), and AMA-Berry awards. Tellis consults with major multinational corporations and has been on the editorial review boards of the Journal of Marketing Research, Journal of Marketing, and Marketing Science for several years.
Jacquelyn S. Thomas is an Associate Professor in the Integrated Marketing Communications (IMC) Department at Northwestern University. Her research interests are in the areas of customer relationship management, database and direct marketing, and statistical modeling of the customer life cycle. Some of her past projects have involved retail direct marketing firms, general merchandise retailers, aviation organizations, electronic brokerage firms, hi-technology firms, and publishing organizations. She has written a book entitled Customer Equity and articles that appeared in the Journal of Marketing Research, Journal of Marketing, Harvard Business Review, and the Journal of Service Research. She has taught courses in Marketing Management, Marketing Strategy, Database and Segmentation, Sales Promotions, and Message Delivery Systems. Twice she was awarded the IMC teacher of the year award. She earned a Ph.D. in marketing in 1997, a M.S. in marketing in 1996, and a B.A. in mathematics in 1991 all from Northwestern University
Rajan Varadarajan is Distinguished Professor of Marketing and holder of the Ford Chair in Marketing and E-Commerce in the Mays Business School at Texas A&M University. His primary teaching and research interest is in the area of strategy. His research on strategy has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Academy of Management Journal, Strategic Management Journal and other journals. Rajan served as editor of the Journal of Marketing from 1993 to 1996 and the Journal of the Academy of Marketing Science from 2000 to 2003. He currently serves on the Editorial Review Boards of the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Marketing, Journal of Interactive Marketing and other journals. He is a recipient of a number of honors and awards including the Academy of Marketing Science Distinguished Marketing Educator Award (2003), American Marketing Association Mahajan Award for Career Contributions to Marketing Strategy (2003), and Texas A&M University Distinguished Achievement Award in Research (1994).
Rajkumar Venkatesan is Assistant Professor of Marketing and Assistant Director of the ING Center for Financial Services at the University of Connecticut. His research interests include developing optimal marketing mix strategies for customer relationship marketing, market orientation, understanding the growth stage of new products, internet retailing and applicability of machine learning techniques in marketing. His research has been published in scholarly journals such as Journal of Marketing, Marketing Science, Journal of Interactive Marketing and International Journal of Forecasting. His research awards include the Don Lehmann Award for the Best Dissertation based article in JM/JMR, the MSI Alden Clayton Award for the best marketing dissertation proposal, and the ISBM outstanding dissertation proposal award. Raj has taught database marketing, marketing research, and quantitative marketing models at all levels. He is the recipient of the MBA Teacher of the Year award from the University of Connecticut. He received his Ph.D. in Marketing from the University of Houston and Bachelors in Computer Engineering from the University of Madras.
William L. Wilkie is the Aloysius and Eleanor Nathe Professor of Marketing at the University of Notre Dame. His research centers on marketing and society, consumer behavior, and advertising. Professor Wilkie has been recognized with the American Marketing Association's highest honor, the Distinguished Marketing Educator Award, and with Notre Dame's President's Award and BP/Amoco Outstanding Teacher Award . He has served as President of the Association for Consumer Research, and on the editorial boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Public Policy & Marketing. One of his articles has been named a 'Citation Classic in the Social Sciences' by the Institute for Scientific Information. Prior to joining the faculty at Notre Dame, he served on the faculties at Purdue, Harvard, and Florida, as in-house consultant at the Federal Trade Commission's Bureau of Consumer Protection, and as Research Professor at the Marketing Science Institute. Professor Wilkie's undergraduate degree is from the University of Notre Dame and graduate degrees are from Stanford University.
Russell S. Winer is the Deputy Dean and William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and, most recently, the University of California at Berkeley. He has been a visiting faculty member at M.I.T., Stanford University, New York University, Cranfield School of Management (U.K.), the Helsinki School of Economics, the University of Tokyo, and École Nationale des Ponts et Chausées. He has written three books, Marketing Management, Analysis for Marketing Planning and Product Management, and has authored over 60 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. He is a past editor of the Journal of Marketing Research, the current co-editor of the Journal of Interactive Marketing, and is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, and Marketing Science. He has participated in executive education programs around the world, and is currently an advisor to a number of startup companies.
Valarie Zeithaml is the Roy and Alice H.Richards Bicentennial Professor and MBA Associate Dean at the Kenan-Flagler Business School of the University of North Carolina, Chapel Hill. Since receiving her MBA and Ph.D. in marketing from the Robert H. Smith School of Business at the University of Maryland in 1980, Professor Zeithaml has devoted her career to researching and teaching the topics of service quality and services management. She is the author of three books: Delivery Quality Service: Balancing Customer Perceptions and Expectations (Free Press, 1990), now in its thirteenth printing, Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy (with Roland Rust and Katherine Lemon, Free Press, 2000), and Services Marketing: Integrating Customer Focus across the Firm (with Mary Jo Bitner, McGraw-Hill/Irwin, 2003), a textbook now in its third edition. In 2002, Driving Customer Equity won the first Berry-American Marketing Association Book Prize for the best marketing book of the past three years.
Shi (shir) Zhang is Associate Professor of Marketing at the UCLA Anderson School. He studies marketing problems from a psychological, behavioral perspective. These problems include product differentiation, market entry, brand naming, advertising and communication. His theoretical research interests are in the area of how cognitive representations of information influence consumer cognition and decision-making. In particular, he has studied representations of product differentiating features in consumer preference formation. This research develops a framework to address the role of comparison and feature alignability in forming strategies for market entry and marketing communications. He has also studied representations of linguistic structures and their impact on comparative cognitions and decision-making. This research provides frameworks for brand naming and international/cross-cultural consumer research, and it suggests how firms can leverage differences between consumers to formulate brand naming and positioning strategies.
George M. Zinkhan is the Coca-Cola Company Chair of Marketing at the University of Georgia. He received his Ph.D from the University of Michigan in 1981, and he attended the AMA Doctoral Consortium in 1980.
He is presently serving a three year term as Editor of The Journal of the Academy of Marketing Science. His research interest include Advertising, Communication, and e-Commerce.
