Ph.D., Kellogg Graduate School of Management, Northwestern University, 1987 MBA, Indian Instititute of Management, Calcutta, India, 1976 B.Tech., University of Madras, India, 1973
Honors & Awards
Elected President of Society for Consumer Psychology. Associate Editor, Journal of Consumer Research Cited as one of the most productive researchers in marketing, 1990-96 Cited as one of the most productive assistant professors in marketing, 1993 International Teachers' Program, INSEAD, France, 1994 Winner, MSI Doctoral Dissertation Proposal Competition, 1985
Research Interests
Effects of Consumer Expertise and Attribute Inform Impact of Negative Information and Knowledge on Attitude Attitude Confidence
Greg W. Marshall (Ph.D., Oklahoma State University; BSBA and MBA, University of Tulsa) is Professor of Marketing in the Roy E. Crummer Graduate School of Business at Rollins College, Winter Park, FL. Greg’s research centers on the areas of sales management and decision making by marketing managers. He is Editor of the Journal of Personal Selling & Sales Management and serves on the editorial review boards of the Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management. He is co-author of the textbooks Churchill-Ford-Walker’s Sales Force Management 8th ed. (McGraw-Hill/Irwin, 2006), Relationship Selling and Sales Management 1st ed. (McGraw-Hill/Irwin, 2005), and Marketing: Real People, Real Choices 4th ed. (Prentice Hall, 2006). Greg’s industry experience includes thirteen years in selling and sales management, product management, and retailing with companies such as Warner Lambert, Mennen, and Target Stores. He is Immediate Past President of the American Marketing Association Academic Division.
Leigh McAlister has been a faculty member at the University of Texas at Austin since 1986 and currently holds the H.E. Hartfelder/The Southland Corporation Regents Chair for Effective Business Leadership there.
She has also been a faculty member at the University of Washington and at the Massachusetts Institute of Technology. She has received teaching awards everywhere she has taught. Most recently she won the 2002 Graduate Business Council Teaching Award for Core Faculty at the University of Texas, Austin.
2003-2005, she served as Executive Director of the Marketing Science Institute.
Leigh’s research areas include consumer behavior, marketing models, and marketing strategy; her journal articles have appeared in Journal of Marketing Research, Journal of Consumer Research, and Marketing Science. She won the 2003 O’Dell Award (with Susan Broniarczyk and Wayne Hoyer) for the paper published in Journal of Marketing Research in 1998 that made the most significant contribution to marketing theory and practice. She is the author, with Barbara Kahn, of Grocery Revolution: The New Focus on the Consumer (1997).
Leigh is a member of the editorial boards of Marketing Letters and the Journal of Consumer Psychology, and served as an MSI Academic Trustee from 1992-98. She is on the Board of Directors at Guaranty Bank. She received a B.A. from the University of Oklahoma and M.S. and Ph.D. from Stanford University.
Geeta Menon is Professor of Marketing and Harold MacDowell Faculty Research Fellow at the Leonard N. Stern School of Business, New York University. She is also the Chair of the Marketing Department at Stern. She got her PhD in Business Administration (minor, social psychology) at the University of Illinois at Urbana-Champaign in 1991. Her research interests include the study of consumer memory and information processing in the contexts of survey methodology, advertising of health information and risk perception.
Her work has been published in leading marketing journals such as the Journal of Consumer Research and the Journal of Marketing Research. She is on the editorial review boards of the Journal of Consumer Psychology, the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Public Policy and Marketing, and serves on the Policy Board of the Journal of Consumer Research. She was the co-chair of the 2004 annual conference of the Association for Consumer Research. She teaches the graduate and undergraduate courses in marketing research at Stern, and more recently has focused her teaching efforts on the MBA Core course in marketing. She has won the Citibank Award for excellence in teaching. She also teaches a required behavioral doctoral seminar in marketing, and enjoys mentoring doctoral students. Her most recent students were placed at University of Chicago and Northwestern University.
Christine Moorman (moorman@duke.edu) is the T. Austin Finch Professor, Sr. of Business Administration at the Fuqua School of Business, Duke University. Chris’ research focuses on understanding the nature and effects of market information utilization activities by consumers, managers, and organizations. She is particularly interested in how information utilization impacts the design and implementation of marketing strategies, marketing alliances, and innovation as well as the effective functioning of markets. Her work has been published in Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Journal of Marketing, Journal of Public Policy & Marketing, Academy of Management Review, and Administrative Science Quarterly. Chris is on the editorial review boards for the Journal of Marketing Research, Journal of Marketing, Marketing Science, Journal of Consumer Research, Journal of Public Policy & Marketing, Marketing Letters, and the Journal of Strategic Marketing (UK). Her research has been supported by over a dozen grants from the Marketing Science Institute and two grants from the National Science Foundation. Chris is member of the Board of Directors of the American Marketing Association (AMA), Director of Public Policy for the Association of Consumer Research, and an Academic Trustee for the Marketing Science Institute.
Das Narayandas is a Professor of Business Administration at the Harvard Business School and course head of the required first-year Marketing course in the MBA program. In addition, he is the Chair of Harvard Business School's Business Marketing Strategy program for senior sales and marketing executives. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, a Post-Graduate Diploma in Management from the Indian Institute of Management, and a Ph.D. in Management from Purdue University. Previously Das taught the Business Marketing Elective in the MBA program.
Das's background includes over six years of management experience in sales and marketing for various multinational firms that involved field sales and salesforce management, new product development, alliance formation, and marketing communications. His articles have appeared in publications that include Journal of Marketing, Journal of Service Research, Journal of Marketing Research, and Sloan Management Review. Das has developed and executed in-house training programs and consulted for numerous companies in the areas of Customer Management, Strategic Marketing, Pricing, and Salesforce Management. Das's current research interests focus on business-to-business marketing and management of customer relationships.
Scott A. Neslin is the Albert Wesley Fry Professor of Marketing at the Amos Tuck School of Business Administration, Dartmouth College. He has been at the Tuck School since completing his Ph.D. in 1978 at the Sloan School of Management, MIT. He has served as a Visiting Scholar at the School of Management, Yale University (1989-1990) and the Teradata/Duke CRM Center located at the Fuqua School of Management, Duke University (2002).
Professor Neslin's expertise includes sales promotion, market response models, and database marketing. He has investigated issues such as the effect of promotion on consumer stockpiling, brand loyalty, and consumption, as well as the role of advertising in reinforcing brand loyalty. He has researched the application of predictive modeling for cross-selling and identifying customer "churners", and examined the determinants of customer channel migration. He has published several articles on these and other topics in journals such as Marketing Science, Journal of Marketing Research, Journal of Marketing, and Journal of Interactive Marketing. He is co-author with Professor Robert C. Blattberg of the book, Sales Promotion: Concepts, Methods, and Strategies, published by Prentice-Hall, and author of the monograph Sales Promotion, published by the Marketing Science Institute (MSI). He is an Area Editor for Marketing Science, and on the editorial boards of the Journal of Marketing Research, Journal of Marketing, and Marketing Letters.
Joseph Pancras, from the Stern School of Business, New York University, is interested in studying the strategies of firms involved in personalized marketing. His dissertation examines how vendors in the growing personalized marketing industry should decide whether to sell exclusively or not to clients who are consumer goods marketers, what level of consumer information should be used to formulate the personalization product, and how to price the product. His other research interests include research questions in one-to-one Marketing, B2C and B2B customer relationship marketing (CRM), and cross-category and cross-media marketing. He will join the Marketing Department of the School of Business at the University of Connecticut in the Fall semester of 2005.
A. Parasuraman is a Professor and Holder of the James W. McLamore Chair in Marketing at the University of Miami. He has published over 100 scholarly articles and research monographs. He has received many awards for his teaching, research and professional contributions, including the AMA SERVSIG’s “Career Contributions to the Services Discipline Award” (1998) and the Academy of Marketing Science’s “Outstanding Marketing Educator Award” (2001). In 2004 he was named a “Distinguished Fellow” of the Academy of Marketing Science. He served as editor of the Journal of the Academy of Marketing Science (1997-2000) and becomes editor of the Journal of Service Research on June 1, 2005 for a 3-year term. He serves on ten editorial review boards. He is the recipient of the “JAMS Outstanding Reviewer Award for 2000-2003” and the “2003 Journal of Retailing Outstanding Reviewer Award.” He is the lead author of Marketing Research, a college textbook published in 2004, and is a co-author of three other business books written for practitioners: Delivering Quality Service: Balancing Customer Perceptions and Expectations and Marketing Services: Competing Through Quality, and Techno-Ready Marketing: How and Why Your Customers Adopt Technology. He has conducted dozens of executive seminars on service quality, customer satisfaction and the role of technology in service delivery in many countries.
Bill Perreault is the William R. Kenan Distinguished Professor of Business Administration at the University of North Carolina. He has served as editor of the Journal of Marketing Research, president of the American Marketing Association Academic Council, trustee of the Marketing Science Institute, and Chair of an advisory committee to the U.S. Bureau of the Census. Perreault is a recipient of a several awards including the AMA’s Distinguished Educator Award and Churchill Award for career contributions to marketing research. His research interests focus on business to business markets, and one of his articles was recently recognized as one of the 10 most influential papers on sales and sales management in the 20th century. He is on the review board for several journals, including the Journal of Marketing. He is also the author of widely used teaching materials, including Basic Marketing: A Global Managerial Approach, which is published in six languages.
Robert A. Peterson holds the John T. Stuart III Centennial Chair in Business Administration in the McCombs School of Business; he also holds the Charles Hurwitz Fellowship and is Senior Associate Director and Director of Research at the IC2 Institute, The University of Texas at Austin. Professor Peterson has served as chairman of the Department of Marketing Administration and associate dean for research in the McCombs School; he is a former editor of the Journal of Marketing Research and the Journal of the Academy of Marketing Science. His more than 150 publications have appeared in nearly four dozen journals, including Management Science, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Marketing Science; his books include Strategic Marketing Problems (with Roger Kerin), Constructing Effective Questionnaires, and Business Ethics: New Challenges for Business Schools and Corporate Leaders (with O.C. Ferrell).
Linda L. Price (Ph.D. University of Texas at Austin) is currently Chair and Nathan J. Gold Distinguished Professor of Marketing at the University of Nebraska-Lincoln. August, 2005, she will join the faculty at University of Arizona as the Soldwedel Professor of Marketing. Linda’s research is published in Journal of Consumer Research, Journal of Marketing, Organization Science and other leading journals. Her research combines qualitative and quantitative methodologies to examine the active, emotional, imaginative aspects of consumers’ decisions and activities, and the social and cultural context of marketplace behaviors. Linda is co-author of Consumers, a textbook on global consumer behavior, now in a second edition. She has been an invited plenary speaker at numerous national and international forums. Linda regularly serves on the editorial boards of several leading journals and is co-chair of the upcoming 2005 ACR conference. Her research has been funded by a variety of agencies including USDA, and MSI, and she has also worked as a consultant with a variety of firms varying from small non-profit organizations to Fortune 500 businesses.
Girish Punj is an Associate Professor of Marketing at the School of Business at the University of Connecticut. He has an MS (Marketing) and Ph.D. (Industrial Administration) from Carnegie-Mellon University. His primary area of research is consumer information search and decision-making. Currently he is collaborating with Annie Jiang to investigate how consumers search for information on the web when making purchase decisions. Other areas of research include the role of consumer expertise in purchase decisions, the formation of consumer choice sets and the influence of advertising on consumer attitudes for products. His research has been published in Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Journal of Business Research. Currently he serves on the editorial board of Journal of Business Research and is an ad-hoc reviewer for several other marketing journals.
Arvind Rangaswamy is the Jonas H. Anchel Professor of Marketing at Penn State, where he is also the Research Director of the eBusiness Research Center (www.ebrc.org).
He received a PhD in marketing from Northwestern University, an MBA from the Indian Institute of Management, Calcutta, and a B.Tech from the Indian Institute of Technology, Madras. Before joining Penn State, he was a faculty member at the J.L. Kellogg Graduate School of Management, Northwestern University, and at the Wharton School, University of Pennsylvania.
Ram C. Rao is Founders Professor and Professor of Marketing in the School of Management at The University of Texas at Dallas (UTD). He has been on the UTD faculty since 1983. He has served as Associate Dean in the School of Management. He has also taught at Queen's University, Purdue University and University of Chicago.
He holds the B.E. degree from the College of Engineering, Guindy, India, M.E. from the Indian Institute of Science, M.S. from University of California, Los Angeles and Ph.D. form Carnegie-Mellon University (1977).
Professor Rao’s research investigates how firms compete and how they should formulate competitive marketing strategies with emphasis on pricing. He has published numerous papers in leading marketing journals, and his research has received support from the National Science Foundation and Nortel Networks. He is founder-editor of the web-based marketing journal Review of Marketing Science (ROMS) published by BePress. He serves on the editorial boards of Journal of Marketing Research and Marketing Science and is past Area Editor of Marketing Science and Associate Editor, Journal of Business Economics and Statistics. He serves on the Advisory Board of Marketing Science Institute and Marketing Research Networks.
Professor Rao's interests lie in the development and application of analytical models for marketing research and marketing strategy. His publications have dealt with such topics as dynamic pricing; product positioning and product design; application of multidimensional scaling and conjoint models for the analysis of consumer preferences and perceptions; market structure analysis; brand equity; acquisition; and evaluation of subsets of multi-attributed items. He has consulted for various industrial firms and is currently engaged in research on issues associated with preannouncement strategies, price bundling, choices of bundles, resource allocation, and competitive reactions.
Since joining the Johnson School in 1970, he has published over 100 articles and five books; most recently (with Joel Steckel) The New Science of Marketing (1995) and Analysis for Strategic Marketing (1998). He received the Johnson School's Exceptional Research Award in 2000-01.
Brian T. Ratchford holds the Pepsico Chair in Consumer Research at the Robert H. Smith School of Business at the University of Maryland. He holds M.B.A. and Ph.D. degrees from the University of Rochester. His research interests are in economics applied to the study of consumer behavior, information economics, and marketing productivity. He has published over 30 articles in the leading journals in marketing and related fields, including Journal of Consumer Research, Marketing Science, Management Science, and Journal of Marketing Research. He is on the editorial review boards of Journal of Consumer Research, Journal of Marketing Research and Journal of Retailing. He has previously been Editor of Marketing Science and Associate Editor of Management Science and the Journal of Consumer Research.
S. (Ratti) Ratneshwar is the Bailey K. Howard World Book Chair of Marketing at the University of Missouri (Columbia). He received his Ph. D. from Vanderbilt University and has previous degrees from IIT (Madras) and IIM (Ahmedabad). He taught at the University of Connecticut and the University of Florida before joining MU. His research interests include consumer goals and motivation; consumer memory, judgment, and decision-making; timestyle and time consumption; brand positioning and advertising; and marketing strategy. He currently serves on the editorial boards of the Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of Interactive Marketing. His articles have been published in Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Business Research, Marketing Letters, Journal of Strategic Marketing, Journal of Leisure Research, and miscellaneous other journals.
Srinivas Reddy is the Robert O. Arnold Professor of Business and the Director of the Coca-Cola Center for Marketing Studies, Terry College of Business at the University of Georgia. He holds a Ph.D. degree in Business Administration from Columbia University. He taught at NYU, Columbia University, and UCLA and was a visiting professor at Stanford Business School. He is the Director of The Coca-Cola Center for Marketing Studies (www.terry.uga.edu/mmr) which adminsters the premier graduate educational program in marketing research and is a valuable resource for marketing professionals. The Center is supported by over 60 paying corporate Advisory Board members (including IBM, Microsoft, Capital One, General Mills, Bank One, Eli Lilly, Johnson and Johnson, Bristol-Myers-Squibb, UPS, Home Depot, SAS). Dr. Reddy's research in new product development, brand and competitive strategy is published in JM, JMR, Management Science, Marketing Letters, JAMS and JBR. He was nominated as the MBA Teacher of the Year in 1999, 2000, 2002 and 2005. Dr. Reddy along with Krishna Palepu of Harvard Business School was the advisor to the Chief Minister of Andhra Pradesh, India on the state’s Vision 2020 program for economic development. Professor Reddy was the founding director of Quantum National Bank, Atlanta in 1995. He is on the advisory boards of Navigauage, Panacea, and Byrraju Foundation.
David J. Reibstein is the William S. Woodside Professor and Professor of Marketing at The Wharton School, University of Pennsylvania.. From 1987 to 1992, he was the Julian Aresty Professor of Marketing, Vice Dean and Director of the Wharton Graduate Division of the University of Pennsylvania. He also was the Executive Director of the Marketing Science Institute-a research institute that works with seventy leading companies bridging industry needs and academic research from 1999-2001. He was the co-founder and director of the CMO Summit held at Wharton in 2002 and 2003.
Prior to his appointment at Wharton, he was Assistant Professor of Marketing at the Harvard Business School (1975) and a Visiting Professor of Marketing at INSEAD at Fontainebleau, France (1983) and at Stanford University (1987). At Wharton he teaches Marketing Management and Marketing Research in the MBA Program. He developed and coordinated Wharton's Executive Seminars on New Product Development, Competitive Marketing Strategies, Advanced Industrial Marketing Strategy and Marketing Research. He was featured in Fortune magazine as one of the nation's eight "Favorite Business School Professors" and was recently named by Business Week as on of the "pick of the B-school crop" of professors. He has received the Wharton School's Excellence in Teaching Award every year he has taught since it was initiated in 1982. Prior to his academic career, Professor Reibstein was employed in the marketing department of Hoffman-LaRoche Pharmaceutical Company.
Professor Reibstein received his Ph.D. in Industrial Administration at Purdue University, he was in the MBA program at Tulane University, and obtained his BA in Statistics and Political Science and BS in Business Administration at the University of Kansas. He received an honorary Masters from the University of Pennsylvania.
Werner Reinartz is Associate Professor of Marketing, INSEAD, France. His research interests focuses on the dynamics of the consumer-firm interaction. This interest bridges the areas of customer relationship management, marketing strategy, database marketing, and retailing. He has published in Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Service Research, Multivariate Behavioral Research, Journal of Retailing, Marketing Letters, Harvard Business Review, California Management Review, Holland Management Review, and The Economist. Furthermore, he is a member of the editorial board of Journal of Marketing and Marketing Science. His research on measuring and managing the lifetime value of customers has received academic awards such as the 1999 AMA Doctoral Dissertation Competition, the 2001 Don Lehmann Award for the Best Dissertation-Based Research Paper to be published in Journal of Marketing Research or Journal of Marketing, and the 2004 MSI/Paul Root Award of the Journal of Marketing. Together with V. Kumar, he coauthored the textbook Customer Relationship Management: A Databased Approach (2005). Professor Reinartz holds a Ph.D. in Marketing from the University of Houston (1999).
Peter E. Rossi is Joseph T. and Bernice S. Lewis Professor of Marketing and Statistics at the Graduate School of Business, University of Chicago. He received his PhD from University of Chicago and BA from Oberlin College. He has published a number of articles in refereed journals in marketing, economics, statistics and econometrics including Quantitative Marketing and Economics, Marketing Science, Journal of Marketing Research, American Economic Review, Journal of the American Statistical Association, Econometrica, Journal of Political Economy, Journal of Econometrics, Biometrika, Journal of Business and Economic Statistics, and Journal of Economic Theory. His areas of research interest include pricing and promotion, target marketing, direct marketing, micro-marketing, limited dependent variable models and Bayesian statistical methods. A fellow of the American Statistical Association and the Journal of Econometrics, he is founding editor, Quantitative Marketing and Economics, past Associate Editor for Journal of the American Statistical Association, Journal of Econometrics, and Journal of Business and Economic Statistics. He is Director, Kilts Center for Marketing, GSB, University of Chicago.
Roland T. Rust holds the David Bruce Smith Chair at the University of Maryland’s Robert H. Smith School of Business, where he chairs the Marketing Department and is Executive Director of the Center for Excellence in Service. His lifetime achievement honors include the AMA’s Churchill Award for Lifetime Achievement in Marketing Research, the AAA’s Outstanding Contributions to Research in Advertising award, the AMA’s Career Contributions to the Services Discipline Award, Fellow of the American Statistical Association, and the SMA Distinguished Marketing Scholar Award. He has won best article awards for articles in Marketing Science, Journal of Marketing Research, Journal of Marketing (three times), Journal of Advertising, and Journal of Retailing, as well as MSI’s Robert D. Buzzell Best Paper Award (twice) and the Berry-AMA Book Prize. He is founder and Chair of the AMA’s Frontiers in Services Conference, founding editor of the Journal of Service Research, and editor of the Journal of Marketing.
