Shankar Ganesan is an Associate Professor of Marketing and Lisle and Rosslyn Payne Fellow in Marketing at the Eller College of Management, University of Arizona. Professor Ganesan's research interests focus on the areas of interorganizational relationships, buyer-seller negotiations, service failure and recovery, and new product innovation. He is the author of several articles that have appeared in leading academic journals, including Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Personal Selling and Sales Management, Journal of Academy of Marketing Science and the Journal of Applied Psychology. He currently serves on the editorial review board of the Journal of Marketing. He is the director of the doctoral program and teaches courses on marketing strategy, customer relationship management, marketing research and sales management.
Hubert Gatignon is the Claude Janssen Chaired Professor of Business Administration and Dean of the Ph.D. Program at INSEAD. He is also the Research Director of the INSEAD-Wharton Alliance, and the Director of the INSEAD-Wharton Alliance Center for Global R&D. He joined INSEAD in 1994 from the Wharton School of the University of Pennsylvania where he was Professor of Marketing. He holds a Ph.D. in Marketing from the University of California, Los Angeles. His research interests involve (1) modeling the factors influencing the adoption and diffusion of innovations and (2) explaining and econometrically measuring how the effects of marketing mix variables change over conditions and over time. His most recent research concerns innovation strategies, as well as international marketing strategy.
Peter N. Golder (Ph.D., University of Southern California) is Associate Professor of Marketing and George and Edythe Heyman Faculty Fellow at NYU’s Stern School of Business. His research focuses on market pioneering, new products, and long-term leadership. It has been recognized with several awards including the AMA’s Early Career Award for Contributions to Marketing Strategy Research, the Berry-AMA Book Prize, the O’Dell Award, and the Bass Award. Peter’s research has been featured several times in The Wall Street Journal, as well as in The Economist, Advertising Age and many other publications. He is a member of the Editorial Review Board of the Journal of Marketing.
Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. He is currently co-editor of Journal of Retailing (oldest marketing journal, 2001-present). His research and teaching interests focus on pricing, value-based marketing strategies, direct marketing and e-business, retailing and services, global marketing and marketing research. He is a "Distinguished Fellow" of the Academy of Marketing Science. He has served as VP Research and Conferences American Marketing Association Academic Council (1999-2001) and as VP-Development for the Academy of Marketing Science (2000-2002). He has also coauthored Marketing Research (publisher: Houghton Mifflin Co., 2004). He is currently working on writing Marketing (publisher McGraw-Hill).
Dr. Rajiv Grover is the Head of the Department and holder of the Terry Chair of Marketing at the Terry College of Business, The University of Georgia in Athens, Georgia. Prior to assuming the current academic administrative position, Dr. Grover was the SVP of Business Development and Marketing with a high-tech start-up for two years in the Silicon Valley.
In the area of marketing, he has varied interests and accomplishments that span academic research, teaching, executive development, editorships, consulting, and expert witness engagements. His research and teaching philosophy focuses on resolution of managerial problems. His interests lie in the areas of market-focused management and strategy; new product development; customer satisfaction; market research; and organizational networks and relationships.
Sunil Gupta is the Meyer Feldberg Professor of Business at Columbia Business School where he has been teaching since 1990. He has also taught at UCLA and the Harvard Business School. Sunil's expertise is in the areas of marketing strategy, pricing, promotion and customer management. He has published two books and several articles on these topics. His research papers have won numerous awards including the 2002 and 1993 O'Dell Award, the 2004 and 1998 Paul Green Award of the Journal of Marketing Research for the most significant contribution in the field of marketing; the 1998, 2000 and 2003 Marketing Science Institute award for the best paper; the 1999 best paper award for the International Journal of Research in Marketing; and the 2003 best paper award for the Journal of Interactive Marketing. Sunil is a member of the editorial board of six journals and also serves on the advisory board of Information Resources, Inc. His new book, Managing Customers as Investments, was published by Wharton School Publishing in February 2005. Sunil holds a Bachelors degree in Mechanical Engineering from the Indian Institute of Technology, an MBA from the Indian Institute of Management, and a Ph.D. from Columbia University.
Dominique Hanssens is the Bud Knapp Professor of Marketing at the UCLA Anderson Graduate School of Management, where he has been on the faculty since 1977. He has served as the school's faculty chair, associate dean, and marketing area chair. In Summer 2005 he will assume a two-year term as Executive Director of the Marketing Science Institute in Cambridge, Massachusetts.
Dr. Hanssens studied econometrics at the University of Antwerp (B.S., 1974) in his native Belgium. He then pursued graduate study in marketing at Purdue University's Krannert Graduate School of Management, where he obtained an M.S. in 1976 and a Ph.D. in 1977. His research focuses on strategic marketing problems, in particular marketing productivity, to which he applies his expertise in data-analytic methods such as econometrics and time-series analysis. Professor Hanssens has served as an area editor for Marketing Science and an associate editor for Management Science. His papers have appeared in the leading academic and professional journals in marketing, economics and statistics. Three of these articles have won Best Paper awards, in Marketing Science (1995, 2001, 2002) and Journal of Marketing Research (1999), and three others were award finalists. The second edition of his book with Leonard Parsons and Randall Schultz, entitled Market Response Models was published by Kluwer Academic Publishers in 2001 and translated in Chinese by Shanghai People's Publishing House in 2003. Professor Hanssens won distinguished teaching awards in the UCLA MBA and Executive MBA programs, and is a frequent contributor to the school's executive education offerings. In 2003 he was awarded the Anderson School's Neidorf 'decade' teaching award.
John R. Hauser, is the Kirin Professor of Marketing, leader of the Virtual Customer Initiative at the M.I.T. Sloan School of Management, and Area Head for Management Science where he teaches new product development, marketing management, competitive marketing strategy, and research methodology. He is the co-author of two textbooks, Design and Marketing of New Products and Essentials of New Product Management. He has received both the Converse Award for scientific contributions and the Parlin award for contributions to marketing research. He has won awards for research and for teaching and his students have won awards for their theses and, later, for research papers. For six long years he was Editor of Marketing Science. Outside interests include sailing, swimming, NASCAR, opera, and country music.
Jan B. Heide is the Irwin Maier Chair in Marketing at the University of Wisconsin-Madison. His research, whose primary focus is on inter-organizational relationships, has been published in the Journal of Marketing Research, Journal of Marketing, Academy of Management Journal, and Journal of Law and Economics, among others. He has served, or is currently serving, on the Editorial Review Boards for the Journal of Marketing, Marketing Science, Journal of Marketing Research, Journal of Retailing, and Managerial and Decision Economics. He is a previous winner of the Harold Maynard award from the Journal of Marketing. Jan teaches courses to Undergraduate, Masters, Executive, and Ph.D students. He has won several teaching awards, including a University-wide award.
Dawn Iacobucci is Professor of Marketing at the Wharton School of the University of Pennsylvania. She was Professor of Marketing at the Kellogg School of Management, Northwestern University from1987 to 2004, and the Coca-Cola Distinguished Professor of Marketing, Professor of Psychology and Head of the Marketing Department of the University of Arizona during 2001-2002. She received her M.S. in Statistics, and M.A. and Ph.D. in Quantitative Psychology from the University of Illinois at Urbana-Champaign. Her three research streams focus on the modeling of dyadic interactions and social networks, the conceptualization and measurement of customer satisfaction and service quality, and multivariate and methodological research questions. She is currently editor of the Journal of Consumer Research and recent editor of the Journal of Consumer Psychology. She is co-author on the 9th edition of Gilbert Churchill’s lead text on Marketing Research.
Jeff Inman joined the faculty of the Katz Graduate School of Business at the University of Pittsburgh in 2000. Prior to that he was on the faculties at the University of Wisconsin (1994-2000) and the University of Southern California (1991-1994). His research focuses on consumption behavior and consumer decision-making. He is on the editorial board of the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Marketing Science, and the Journal of Retailing. He is also president of the Journal of Consumer Research Policy Board.
Jeff received his bachelor degree of science in mechanical engineering from General Motors Institute (now Kettering University) in 1979, his MBA from Indiana University in 1982, and his Ph.D. from the University of Texas in 1990. His work has appeared in the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Retailing, and California Management Review. Prior to venturing into academia, he was a production supervisor for General Motors and a semiconductor distribution manager for Texas Instruments. In his "spare time", Jeff frolics with his wife and two sons (age 9 and 12) and plays basketball and golf.
Eli Jones is Associate Professor of Marketing and Executive Director of the Sales Excellence Institute at the University of Houston; Visiting Associate Professor at Vlerick Leuven Gent Management School in Belgium and at Tuck School of Management, Dartmouth; and a member of the Duke Corporate Education Global Learning Resource Network.
Dr. Jones has published in the Journal of Personal Selling & Sales Management, Journal of Applied Psychology, Journal of Business Research, Marketing Education Review, Journal of Marketing Theory & Practice, Journal of Business-to-Business Marketing and in numerous regional, national, and international conference proceedings. His research is primarily focused on issues related to the changing sales force-sales force diversity, sales force change management and sales force technology adoption and performance. He has also pursued traditional sales research such as salesperson motivation and buyer-seller relationships. Dr. Jones serves on the editorial review boards of the Journal of Personal Selling & Sales Management and Industrial Marketing Management and is an ad hoc reviewer for the Journal of Business Research, American Marketing Association, Academy of Marketing Science, and the National Conference in Sales Management. He is also co-author of the textbook, Selling ASAP: Art, Science, Agility, Performance, is listed in Marquis Who's Who in America, and has been interviewed by several local and national publications, including Sales & Marketing Management, Selling Power, Business 2.0, and the Houston Chronicle.
Wagner A. Kamakura is the Ford Motor Company Professor of Global Marketing at the Fuqua School of Business, Duke University. Prior to joining the Fuqua School of Business, Professor Kamakura taught at the University of Iowa, University of Pittsburgh and Vanderbilt University. Prior to joining academia, he has worked in market analysis, forecasting and planning in Brazil. Professor Kamakura holds a PhD in Marketing from the University of Texas at Austin, a MS in Industrial Engineering from the University of Sao Paulo (Brazil) and a BS in Mechanical Engineering from the Technological Aeronautics Institute (Brazil). He is a co-author of Market Segmentation: Conceptual and Methodological Foundations, as well as numerous articles in academic journals. He has served as the Editor of the Journal of Marketing Research, Area Editor of Marketing Science and Associate Editor of the Journal of Consumer Research. He is currently a member of the editorial boards of the Journal of Marketing Research, International Journal of Research in Marketing, Journal of Marketing, Journal of Retailing and Marketing Science. His current research interests are in market segmentation and market structure, database marketing, and the modeling of customer satisfaction, retention and profitability.
Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. An academic pioneer in the study of brands, branding, and brand equity, Keller has served as brand confidant to marketers for some of the world's most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, SAB Miller, Procter & Gamble, and Starbucks. Keller's academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities, award-winning research, and faculty positions at Berkeley, Stanford, and UNC. His textbook, Strategic Brand Management, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” With the 12th edition published in March 2005, he has become the co-author with Philip Kotler of the all-time best selling introductory marketing textbook, Marketing Management.
Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University. Professor Kerin holds a BA (magna cum laude), MBA and Ph.D. from the University of Minnesota. His current teaching and research interests lie in marketing strategy, product management, and financial aspects of marketing. Professor Kerin has published five books, most recently Marketing, 8th ed. (McGraw Hill/Irwin 2006), and Strategic Marketing Problems: Cases and Comments, 10th ed. (Prentice Hall 2004). He has authored over 70 articles in such journals as the Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Journal of Product Innovation Management, Journal of Public Policy & Marketing, Decision Sciences, and Journal of Consumer Psychology. Professor Kerin served as Editor of the Journal of Marketing (1988-1990) and as Vice-President of Publications and a member of the American Marketing Association Board of Directors (1991-1994).
Thomas C. Kinnear is Eugene Applebaum Professor of Entrepreneurial Studies, Executive Director of the Samuel Zell and Robert H. Lurie Institute for Entrepreneurial Studies, and Professor of Marketing at the University of Michigan Business School. He was former Senior Associate Dean of the Business School and former Vice President for Development and Executive Officer for the University. He led the $1.4 billion fundraising campaign for the University in the 1990s.
Ajay K. Kohli is the Isaac Stiles Hopkins Professor of Marketing at Emory University’s Goizueta Business School. He has previously taught at the Harvard Business School and The University of Texas at Austin.
Dr. Kohli’s research focuses on market orientation, marketing strategy, sales management, and industrial marketing. His research appears in several journals including the Journal of Marketing, Journal of Marketing Research, and Strategic Management Journal. He has received the Alpha Kappa Psi award and the inaugural Sheth Foundation /JM award. Thomson ISI lists him among the 100 most cited scientists in Economics and Business during the 1993-2003 decade.
Dr. Kohli has served as the founding Dean and Director of Emory University’s doctoral program in Business. He has worked full-time in industry for six years, primarily in sales management and marketing strategy consulting.
Dr. Kohli’s undergraduate degree is from IIT-Kharagpur, PGDM from IIM-Calcutta, and Ph.D. from the University of Pittsburgh.
Praveen K. Kopalle is an Associate Professor of Business Administration at the Tuck School of Business at Dartmouth, Dartmouth College. Prior to joining Tuck, Praveen taught at the University of Arizona. He received his Ph.D. from Columbia University, New York, MBA from Indian Institute of Management, Bangalore, and B.E. from Osmania University, Hyderabad. His research interests include new products/innovation, pricing and promotions, customer expectations, and e-commerce. Praveen serves as an associate editor of marketing science at the Journal of Retailing and is also on the editorial boards of Marketing Science, Journal of Interactive Marketing, International Journal of Technology and Marketing, and IIMB Management Review His research has been published or forthcoming in Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Strategic Management Journal, Organizational Behavior and Human Decision Processes, Journal of Retailing, Journal of Product Innovation Management, Managerial and Decision Economics, Marketing Letters, Applied Economics, and International Journal of Electronic Commerce. Praveen is a research director (Internet marketing and pricing) of the Glassmeyer/McNamee Center for Digital Strategies and a faculty associate of the William F. Achtmeyer Center for Global Leadership, both at the Tuck School, and is a marketing advisor for BeVocal, Inc., based in Santa Clara, CA. Praveen’s interests also include cricket, golf, and table tennis.
Dr. Kumar is the ING Chair Professor, and Executive Director, ING Center for Financial Services at the
University of Connecticut, Storrs, Connecticut. He was previously the Marvin Hurley Professor of Business
Administration, Melcher Faculty Scholar, and the Director of Marketing Research Studies at the University
of Houston, Texas. Dr. Kumar teaches a variety of courses including Database Marketing, E-Marketing,
Customer Relationship Management, New Product Management, Marketing Models, International
Marketing Strategy, International Marketing Research and Multivariate Methods in Business. Dr. Kumar has
taught in the MBA Programs in Australia, France, Spain, Holland, and Hong Kong. Dr. Kumar has lectured
on marketing related topics at various universities in the U.S., Europe (including INSEAD in France, IESEBarcelona
in Spain, University of Kiel in Germany, Tilburg University and Nijenrode University in
Netherlands, Finnish School of Business and Turku School of Business, Finland, Lancaster University,
England, and Catholic University at Leuven in Belgium), Australia (e.g., University of Sydney, Queensland
University of Technology, Griffith University, University of Queensland, Curtin University), Brazil (FGV
University) and Mexico (Monterrey Institute of Technology, ITESM) and has also conducted numerous
executive development seminars in the U.S., Europe and Australia. He has also been invited to be a keynote
speaker in national conferences in Australia and India.
Donald R. Lehmann is George E. Warren Professor of Business at the Columbia University Graduate School of Business. He has a B.S. degree in mathematics from Union College, Schenectady, New York, and an M.S.I.A. and Ph.D. from the Krannert School of Purdue University.
His research interests include modeling individual and group choice and decision making, empirical generalizations and meta-analysis, the introduction and adoption of new products and innovations, and measuring the value of marketing assets such as brands and customers. He has taught courses in marketing, management, and statistics at Columbia, and has also taught at Cornell, Dartmouth, New York University, and the University of Pennsylvania. He has published in and served on the editorial boards of Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science, and was founding editor of Marketing Letters. In addition to numerous journal articles, he has published several works including: Market Research and Analysis, Analysis for Marketing Planning, Product Management, Meta Analysis in Marketing, and Managing Customers as Investments. Professor Lehmann has served as Executive Director of the Marketing Science Institute and as President of the Association for Consumer Research.
Katherine N. Lemon, Ph.D., is Associate Professor of Marketing at Boston College’s Carroll School of Management. She conducts research in the areas of customer equity, customer asset management and marketing strategy. Her research appears in leading marketing journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Service Research, and the Journal of Product Innovation Management. Her awards include the Marketing Science Institute/H. Paul Root Award (2004), the 2003 AMA Donald R. Lehmann Award, the 2003 JSR Best Article Award, and the 2003 and 2004 MSI Robert D. Buzzell Best Paper Awards. Her book, Driving Customer Equity (The Free Press, 2000, with Rust and Zeithaml) received the first annual (2003) AMA Foundation AMA-Berry Book Prize. Lemon also received the 2004 AMA Marketing Strategy SIG Early Career Award. Lemon is co-author of the textbook, Customer Equity Management (Pearson Prentice Hall 2005, with Rust and Narayandas). She serves on the editorial boards of Journal of Marketing, Journal of Service Research, Journal of the Academy of Marketing Science, International Journal of Electronic Commerce, and Journal of Interactive Marketing. Lemon has consulted with and taught senior executives at many leading global companies and in executive development programs worldwide.
Professor Leone’s research interests involve investigating the effects of advertising, price and promotion on market performance, branding and brand equity, and developing marketing metrics to help guide strategic decisions. Leone has published in such professional journals as the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Journal of Advertising, Management Science and Operations Research, and is frequently quoted in national publications such as Business Week and The Wall Street Journal. He received the Maynard Award from the American Marketing Association for a paper published in the Journal of Marketing judged to contribute most to theory in marketing. Leone has serves on the editorial boards of the Journal of Marketing, Marketing Science and the Journal of Advertising. His teaching interests lie in the areas of marketing management and strategy, marketing research and forecasting.
Michael Levy received his Ph.D. from The Ohio State University. He has been a member of the faculty at Southern Methodist University and served as Chair of the Marketing Department at the University of Miami for eleven years. He is currently the Charles Clarke Reynolds Professor of Marketing at the Olin Graduate School of Business, Babson College in Wellesley, Mass.
Professor Levy is co-editor of Journal of Retailing with Dhruv Grewal. He has developed a strong stream of research in retailing, business logistics, financial retailing strategy, pricing, and sales management that has been published in over 40 articles in leading marketing and logistics journals including the Journal of Retailing, Journal of Marketing, and Journal of Marketing Research. He also serves on the editorial board of Journal of the Academy of Marketing Science, The International Journal of Logistics Management, International Journal of Logistics and Materials Management and ECR Journal. He is co-author of the best-selling retailing text in the country, Retailing Management, fifth edition with Barton A. Weitz (Irwin/McGraw-Hill 2004).
Professor Levy has worked in retailing and related disciplines throughout his professional life. Prior to his academic career, he worked for several retailers and a housewares distributor in Colorado. He has performed research projects with many firms, including Accenture, KhiMetrics, Burdines Department Stores, Mervyn's, Neiman Marcus, and Zale Corporation.
Gary L. Lilien is Distinguished Research Professor of Management Science in The Smeal College of Business Administration at Pennsylvania State University and is also co-founder and Research Director of the Institute for the Study of Business Markets at Penn State, the world's preeminent academic-practitioner organization aimed at fostering education, interchange and research in business to business markets. (www.isbm.org). Dr. Lilien received his BS, MS and DES degrees from Columbia University in 1967, 1968 and 1973 respectively. Prior to coming to Penn State in 1981, he taught at MIT’s Sloan School of Management from 1973-1981
His research interests are in business marketing, marketing engineering, market segmentation, new product modeling, marketing-mix issues for business products, bargaining and negotiations in business markets, modeling the industrial buying process, and innovation diffusion modeling. He is the author or co-author of twelve books (including Marketing Models with Phil Kotler and Marketing Engineering with Arvind Rangaswamy) and over 90 professional articles. He was departmental editor for Marketing for the journal, Management Science; is on the editorial board of the International Journal for Research in Marketing; is functional Editor for Marketing for Interfaces, and is Area Editor at Marketing Science. He was Editor in chief of Interfaces for six years.
John G. Lynch, Jr. is the Roy J. Bostock Professor of Marketing at the
Fuqua School of Business at Duke University. Lynch is past president of
the Association for Consumer Research, past associate editor for the
Journal of Consumer Research and past associate editor and co-editor for
the Journal of Consumer Psychology. He has published many articles in
academic journals on consumer behavior and marketing research methods.
His current research focuses on consumer decision making.
He is the 2003 recipient of the Society for Consumer Psychology's Distinguished Scientific Contribution Award and the 2004 recipient of the American Marketing Association's Paul D. Converse Award for Outstanding Contributions to the Science of
Marketing. He is a Fellow of the American Psychological Association and Fellow of the Society for Consumer Psychology. Four of his papers have been honored as outstanding article of the year, twice by the Journal of Consumer Research, once by the Journal of Marketing Research and once by the Journal of Marketing. His 1997 paper on Internet shopping is the 2nd most cited paper to appear in any marketing journal from 1997 to the present, and his 2000 paper on price sensitivity on the Internet is the most cited paper to appear in any marketing journal from 2000 to the present. He is a member of the editorial boards of Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing Research, and Journal of Marketing.
