Michael J. Ahearne is Associate Professor of Marketing and Research Director of the Program for Sales Excellence. Prior to joining the faculty at the University of Houston, he was a professor at the University of Connecticut and Pennsylvania State University. He has both a Ph.D. and MS in Marketing with a minor in Decision Sciences from Indiana University. He has a Masters in Business and a BS in Mathematics with distinction from Worcester Polytechnic Institute.
His research examines factors influencing the performance of salespeople, sales teams and sales organizations. Dr. Ahearne has published in the Journal of Marketing, International Journal of Research in Marketing, Journal of Applied Psychology, Journal of Personal Selling and Sales Management, Journal of Business Research, Industrial Marketing Management and the Journal of Management.
He has substantial experience conducting marketing research in the health care and pharmaceutical industry. Prior to entering academia he worked for at Eli Lilly and Company and PCS Healthcare were he designed research and trained research personnel.
Kusum Ailawadi is Professor of Marketing at the Tuck School of Business at Dartmouth College. She received her B.Sc and MBA degrees from Delhi University and the Indian Institute of Management, respectively, and her Ph.D from the University of Virginia.
Kusum's research empirically examines the impact of marketing strategy on performance at various levels. She has studied the impact of marketing decisions on the profitability and market value of a firm, primary demand for a category, and brand choice within a category. She is particularly interested in the strategic interaction and distribution of power between manufacturers and retailers. Her recent work examines the impact of store brands, advertising, and promotion on their profitability, and studies consumer, competitor, and retailer response to major marketing policy changes.
Kusum and her husband, Anand, live in Manchester, New Hampshire, with their two very spoilt but very adorable golden retriever kids, Taddy and Toffee.
Greg's research focuses on quantitative aspects of marketing, including the development and application of Bayesian statistical methods. He is a Fellow of the American Statistical Association, and is active in national organizations. Greg is currently the Vice President of Education for the INFORMS Society on Marketing Science. Within the American Marketing Association, he has served as Vice President of the AMA's Research Council, and, in 2000, chaired the Advanced Research Technique (ART) Forum, a national conference that brings together quantitative researchers from industry and academe. He has also served as Chair of the Section on Statistics in Marketing of the American Statistical Association,. Greg is on the editorial boards of the Journal of Marketing Research and Marketing Letters, and is an Associate Editor for Marketing Science, the Journal of Business and Economic Statistics, and Quantitative Marketing and Economics.
Barry L. Bayus is the Roy O. Rodwell Distinguished Professor of Marketing and Entrepreneurship at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill. After receiving his Ph.D. from the Wharton School, Barry joined RCA as a senior member of their corporate staff where he worked on market forecasting approaches. His recent research is concerned with the creation and evolution of new markets. Supported by MSI, he is conducting an in-depth historical study of the phonograph industry from its invention by Thomas Edison in 1877 through its various market, product and technology developments until 1929 (he was interviewed for “His Master’s Voice: The Marvelous Talking Machine,” a documentary film on the evolution of the phonograph that was released in 2003). He is also building a collection of personal stereos (e.g., Walkman devices) to study product evolution in the music industry. Barry is continuing his research into the financial rewards of innovations, the firms that introduce innovations, and the necessary activities to create a new market. He has over 40 publications, which have appeared in major business journals such as Journal of Marketing Research, Journal of Marketing, Management Science, Marketing Science, and Journal of Product Innovation Management; and he is on the editorial boards of these journals.
Russell Belk is N. Eldon Tanner Professor of Business at the University of Utah. He received his PhD from the University of Minnesota. He is past president of the Association for Consumer Research and the International Association of Marketing and Development, and is a fellow in the Association for Consumer Research. He has received the Paul D. Converse Award, two Fulbright Fellowships, and honorary professorships on four continents. He is the co-founder of the Association for Consumer Research Film Festival, has over 350 publications. His research involves the meanings of possessions, collecting, gift-giving, and materialism. His work is often cultural, visual, qualitative, and interpretive.
Daniel C. Bello (Ph.D., Michigan State University) is the Marketing RoundTable Research Professor in the Department of Marketing at Georgia State University in Atlanta, Georgia (USA). Previously, he was on the faculty at the University of Notre Dame and held management positions in the Product Development Group at Ford Motor Company. His research interests include distribution strategy in domestic and international channel systems. He has published widely in professional journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of Business Research, among others. Currently, he serves as Editor-in-Chief of the Journal of International Marketing, a scholarly journal focusing on international marketing and published by the American Marketing Association. He also serves on the Editorial Review Boards of the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of Business Research, among others.
Neeli Bendapudi received her Ph.D. from the University of Kansas and joined The Ohio State University in 1996. Professor Bendapudi specializes in the study of consumer behavior, with an emphasis on service industries. Her current research deals with customers' willingness and ability to maintain long-term relationships with firms and with the brands and the employees that represent them. Professor Bendapudi's research has been published in the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and in the proceedings of various national and international conferences. She serves on the editorial boards of the Journal of Marketing and the Journal of Consumer Psychology and is a member of the American Marketing Association’s Academic Council.
Ken Bernhardt is Regents Professor and Taylor E. Little Jr. Professor of Marketing at Georgia State University's Robinson College of Business. Previously, he was Chairman of the Marketing Department from 1989 to 1993 and 2003-2005. He has served as Consumer Research Advisor for the Federal Trade Commission, Visiting Professor of Business Administration at the Harvard Business School, and Visiting Research Professor at the Marketing Science Institute. Ken is a Past Chair of the Board of the 45,000 member American Marketing Association, and a past chair of the AMA Foundation. He is also a former Executive Secretary and past President of the Association for Consumer Research. He serves on the Boards of several companies.
Sundar G. Bharadwaj is an Associate Professor of Marketing at the Goizueta Business School and Visiting Associate Professor at Singapore Management University. He received his Ph.D. in Marketing from Texas A&M University. At Emory, he served as the marketing doctoral program coordinator and as the Faculty Director for Research at the Zyman Institute for Brand Science.
His research has been published in the Journal of Marketing, Management Science, Journal of Academy of Marketing Science, among others. His research have received numerous awards, including, The MSI/PAUL ROOT AWARD and the Early Career Award from the Marketing Strategy SIG of AMA.
At Goizueta, Sundar has taught in the MBA, Executive MBA programs, Ph.D. and non-degree programs. He has served as the co-chair of the Informs Marketing Science Conference (2005) and AMA-Sheth Doctoral Consortium (2002) and been a track chair of the Marketing Strategy Track in the American Marketing Association Conferences (2000, 2005) .
Gabriel J. Biehal, (Ph.D., Stanford University) is an Associate Professor of Marketing at the University of Maryland. His research interests include consumer purchase behavior, corporate and brand advertising, and retail shopping behavior. He has published articles in several of the top marketing journals, including Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. He has also published papers in Marketing Letters, Journal of Advertising, and the Journal of Consumer Affairs. He served for three years as a member of the Journal of Marketing Research editorial review board, and currently serves on the editorial review board of the Journal of Advertising. His research into corporate branding effects on the company product portfolio was being funded by the Marketing Science Institute.
Dr. Edward Blair is Professor and Chair in the Department of Marketing & Entrepreneurship in the Bauer College of Business, University of Houston. He also serves on the U.S. Census Bureau Advisory Committee. Dr. Blair’s research has been published in journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Public Opinion Quarterly, Sociological Methods and Research, Journal of Advertising Research, Journal of the Academy of Marketing Science, Journal of Retailing, and elsewhere. He has served on the editorial boards of JMR, JAMS and JBR, and has served as national conference chair for the American Marketing Association Educators’ Conference. Dr. Blair served on the faculty of the AMA School of Marketing Research (for research professionals) from its inception in 1980 through 1999. He has taught in a variety of other professional programs, and has consulted with a variety of organizations.
Ruth N. Bolton is Professor of Marketing, W. P. Carey Chair in Marketing, at the W. P. Carey School of Business, Arizona State University. Dr. Bolton currently studies how organizations can grow the value of their customer base over time, focusing on high technology services sold to business-to-business customers. She previously held academic positions at Vanderbilt University, the University of Oklahoma, Harvard University, University of Maryland, and the University of Alberta. She also spent eight years with Verizon, working on projects in its telecommunications and information services strategic business units. Dr. Bolton’s earlier published articles investigate how organizations’ service and pricing strategies influence customer satisfaction, loyalty and revenues. She received her B.Comm., with honors, from Queen's University (Canada), and her M.Sc. and Ph.D. from Carnegie-Mellon University. She currently serves on the editorial boards of Marketing Science and Journal of Marketing, and also as a Trustee for the Marketing Science Institute.
Professor Bowman’s research focuses on empirically investigating the long-term effects of marketing strategies, the effects of competition on marketing strategy, on understanding how buyer-seller relationships evolve over time, and understanding the conditions which favor standardization versus customization of marketing programs. His research has been published in journals that include the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing. His research into the evolution of customer preferences in a new market won the AMA’s Green Award and he was a finalist for the O’Dell Award. He is on the editorial boards of a number journals including International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, and Marketing Science.
Steven P. Brown is Bauer Professor of Marketing at the C.T. Bauer College of Business. Professor Brown’s research interests focus on identifying ways of building and sustaining competitive advantage through effective sales and service organizations. His research has investigated how organizational climate and managerial leadership motivate and facilitate the efforts of front-line sales and service personnel, and how these, in turn, impact customer satisfaction and organizational performance. Other research interests include customer-perceived service quality and satisfaction, buyer-seller relationships, consumer information processing and decision making, and methods of meta-analysis. His research has been published in leading marketing and psychology journals, such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Psychological Bulletin, Journal of Applied Psychology, and Journal of the Academy of Marketing Science, among others. He serves on the editorial review boards of the Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of Personal Selling and Sales Management. He served as a member of the editorial review board of the Journal of Marketing from 1996 – 2002. Prior to his academic career, he worked as Regional Sales Manager for Latin America for the Wadsworth International Group of Belmont, California, where he was responsible for sales and distribution throughout Latin America. He also served as a top-producing sales representative for Science Research Associates of Chicago.
Ziv Carmon is an Associate Professor of Marketing at INSEAD. His research focuses on consumer judgment and decision making, and has appeared in such publications as the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Management Science, Journal of Consumer Psychology, Annual Review of Psychology, and Journal of Behavioral Decision Making. He serves on editorial review boards of journals such as the Journal of Consumer Research and Journal of Marketing Research. Before joining INSEAD he was a faculty member at Duke University, and a Ph.D. student at Berkeley before that. To learn more about Ziv, his research, and such highlights as pictures of his gorgeous son and lovely wife, see http://www.insead.edu/facultyresearch/marketing/carmon/index.htm.
Dipankar Chakravarti is The Ortloff Professor of Business at the Leeds School, University of Colorado, Boulder. He holds a B.Sc. (Honours in Physics) from the University of Calcutta, and M.S. and Ph.D. degrees in Industrial Administration from Carnegie-Mellon. Dipankar has taught at Florida, Duke and Arizona and his research on managerial and consumer decisions in marketing has appeared in major scholarly outlets such as JCP, JCR, JMR, JM, Marketing Science, Management Science and the Annual Review of Psychology. His research recognitions include the 1994 JCR best paper award. He is a Fellow and past-President of SCP, and a past or current member of the JCP, JCR, JMR, and JM editorial boards. He has been editor of JCP and is a member of JCR's policy board. Dipankar has a long association with the AMA-Sheth Foundation Doctoral Consortium - as a fellow in 1977 and as a faculty member on multiple occasions, including program chair in 1996.
Rajesh K. Chandy is Carlson School Professor of Marketing and Associate Professor at the Carlson School of Management, University of Minnesota. He also serves as the Marketing Ph.D. Program Coordinator at the Carlson School. He received his Ph.D. from the University of Southern California. His areas of research and teaching include innovation, technology management, and advertising strategy. His research has received a number of awards, including the Journal of Marketing Harold Maynard Award for contributions to marketing theory and thought, AMA Technology and Innovation Special Interest Group Award for the best article on Technology and Innovation, the MSI Alden Clayton Award for the best marketing dissertation proposal, the Mary Kay Award for the best marketing dissertation, and the ISBM dissertation proposal award. His papers have also been named as finalists for the Journal of Marketing Research William O’Dell Award, the Journal of Marketing Research Paul Green award, and the INFORMS Practice Prize. He received the 2002-2003 Outstanding Professor of the Year Award, the 2003-2004 Award for Excellence in Teaching, and the 2003-2004 Outstanding Faculty Dedication Award for his contributions to teaching at the Carlson School of Management.
Amitava Chattopadhyay is The L’Oreal Chaired Professor in Marketing-Innovation and Creativity.
Amitava’s research is on branding and advertising, and has appeared in leading journals such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Marketing Science, and Management Science. He is on the editorial review boards of the Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, and Journal of International Business Studies. He is on the Advisory Board of the Association for Consumer Research. For his research, he has been the recipient of the Robert Ferber Award.
Amitava loves to travel and has so far managed to step foot on all seven continents, at least once. He is an avid photographer, a hobby that he combines with his travels to the more obscure corners of the planet.
Amitava holds a Ph.D. from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad, and a B.Sc. (Honours) degree from Jadavpur University, India.
Pradeep K. Chintagunta is the Robert Law Professor of Marketing and the Director of the
Ph.D. program at the Graduate School of Business, University of Chicago. He is interested in
studying strategic interactions among firms in vertical and horizontal relationships. His
research also includes measuring the effectiveness of marketing activities in pharmaceutical
markets; investigating aspects of technology product markets and the analysis of household
purchase behavior.
Professor Cohen’s research examines the impact of cognitive and affective processes on judgment, attitude and choice. He has also worked extensively on public policy and regulatory issues in marketing and advertising, as well as several areas of health policy, including conducting and evaluating research for the National Cancer Institute, the National Institute on Alcohol Abuse and Alcoholism, the Federal Trade Commission, the Food and Drug Administration and the Attorney General of Canada. Professor Cohen's teaching focuses on consumer behavior and incorporates the above streams of research. He has served as president of the Association for Consumer Research and chairman of the University of Florida’s marketing department and is currently the Editor of the Journal of Public Policy and Marketing.
Robin A. Coulter is an associate professor and Ackerman Scholar at the University of Connecticut. She received her M.B.A. and Ph.D. from the University of Pittsburgh. Her research combines quantitative and qualitative methods to examine a diverse set of consumption-related topics, including involvement, loyalty, and advertising effects. Professor Coulter’s recent work has focused on cross-cultural consumer behavior, branding, metaphor, sensory imaging, pricing, and service experiences. She is published in Journal of Consumer Research, Journal of Consumer Psychology, Journal of Applied Psychology, International Journal of Research in Marketing, and Journal of Advertising. Professor Coulter teaches in UConn’s undergraduate, Executive M.B.A., and Ph.D. programs. She has consulted with companies such as Proctor & Gamble, Johnson & Johnson, Coca Cola, and Astra Zeneca related to the use of the Zaltman Metaphor Elicitation Technique in the areas of new product development, advertising, and marketing strategy.
Peter Dacin is a Professor of Marketing. He received his doctorate from the University of Toronto in 1989. Prior to joining Queen’s University, Dr. Dacin spent 7 years at Texas A & M University. He is trained in consumer behavior with a strong emphasis in cognitive and social psychology. Dr. Dacin’s primary area of research is judgment formation and this is a theme that runs through all of of his research. His research strategy is one of integrating his expertise on this topic into other, more applied/managerial areas of marketing. Dr. Dacin’s research has appeared in several journals including the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Business Research, the Journal of Advertising Research and the Journal of Personal Selling and Sales Management. He was recently recognized with an award for the outstanding researcher at Texas A&M University.
George S. Day is the Geoffrey T. Boisi Professor, Professor of Marketing and co-Director of the Mack Center for Technological Innovation at the Wharton School of the University of Pennsylvania. Prior to joining the Wharton School he was Executive Director of the Marketing Science Institute. He is also a Director of the AMA Foundation and the Sheth Foundation. He has received various awards including two Alpha Kappa Psi Foundation awards and two Harold H. Maynard awards for best papers in the Journal of Marketing, as well as the Charles Coolidge Parlin Award, the Paul D. Converse Award, the Mahajan Award, and was selected as the outstanding marketing educator for 1999 by the Academy of Marketing Science. In 2003 he received the AMA/Irwin/McGraw- Hill Distinguished Marketing Educator award.
John Deighton (Ph.D., University of Pennsylvania) is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. His research deals with persuasion, interactive marketing and marketing strategy, and is published in the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, Organizational Behavior and Human Decision Processes, the Harvard Business Review, Sloan Management Review and others. He is the editor-designate of the Journal of Consumer Research and on the editorial board of the Journal of Marketing, where he received an Alpha Kappa Psi ‘best article’ award. He was awarded the Robert B. Clarke Outstanding Educator Award by the Direct Marketing Education Foundation and the Hillel J. Einhorn Excellence in Teaching Award, University of Chicago Graduate School of Business. He visited the University of Tokyo as the Hakuhodo Visiting Professor of Marketing, and Duke University as a visiting scholar at the Teradata Center for Customer Relationship Management.
Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business School where he teaches first year marketing, international marketing, leadership and corporate accountability, and in executive programs. He is also faculty chair of the Strategic Marketing Management flagship executive program from the Marketing unit of Harvard Business School.
Deshpandé's primary research interest concerns the impact of corporate culture on global marketing strategy. In a series of research papers he has profiled high performance, customer-centric companies in Europe, Japan, and the U.S. Ongoing work expands the geographies of this research to emergent economies in Asia profiling high performance firms in China, Hong Kong, India, Thailand, and Vietnam. He has published several technical articles and monographs and was cited in an American Marketing Association study as one of the most highly published full professors in the marketing field. His most recent books include Developing a Market Orientation, Sage Publications,1999, Using Market Knowledge, Sage Publications, 2001, and The Global Market: Managing the Challenges and Opportunities of Globalization, Jossey-Bass 2004 co-edited with John Quelch.
Ravi Dhar is Professor of Marketing and Co-director of The Center for Customer Insights at the Yale School of Management. He also has an affiliated appointment as Professor of Psychology in the Department of Psychology, Yale University. His research awards include the William F. O'Dell Award and the AMA Doctoral Dissertation Award (Honorable mention). His research papers have also been a Finalist for the Paul Green Award, and Finalist for the O'Dell award.
He is an expert in consumer behavior and branding, marketing management and marketing strategy. He has consulted to companies in a wide variety of industries, including financial services, high tech and luxury goods. His research involves using psychological and economic principles to identify successful consumer and competitive strategies in the offline and online marketplace. He has been involved in pioneering work in understanding the different factors that influence consumer preference formation and choice strategies.
Naveen Donthu (www.donthu.com) is the Katherine S. Bernhardt Research Professor and Professor of Marketing at Georgia State University.
Naveen received his Ph.D. in Marketing from the University of Texas at Austin. His expertise are in marketing research, consumer research, advertising, cross-cultural issues, and electronic commerce. He has published over 50 research papers in leading marketing and advertising journals including Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, and Journal of Retailing.
Professor Donthu is the doctoral program coordinator for the Marketing Department at Georgia State University. He serves on the editorial boards of the Journal of Marketing and Journal of Consumer Research. He has been the President of the AMA Marketing Research SIG and the VP for Meeting of the INFORMS Society for Marketing Science.
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His research focuses on using simple models (often requiring nothing more than a spreadsheet) for predictive purposes in a variety of domains, such as electronic commerce (e.g., forecasting models for website usage and purchasing behavior) consumer packaged goods industries (e.g., models of new product trial and repeat purchasing patterns), and the music industry.
Professor Fader has been published in numerous professional journals and he works closely with several industry associations in order to improve managerial practices for the formal, quantitative analysis of marketing data. His teaching interests include a new course, “Applied Probability Models in Marketing,” which he uses as a platform to “spread the gospel” about parsimonious model-building to Wharton undergraduates, MBA, and PhD students.
Current papers, course syllabi, and other materials are available at http://www.petefader.com.
Claes Fornell is the Donald C. Cook Professor of Business at the Stephen M. Ross School of Business at the University of Michigan and the Director of the National Quality Research Center (NQRC) at the University of Michigan. He has also been on the faculty of Northwestern University and Duke University. Born and raised in Sweden, he received a Doctor of Economics in 1976 from the University of Lund, Sweden. As a doctoral student, he was also a Fulbright Fellow at the University of California, Berkeley. In 1987 he has also been a visiting professor at INSEAD, France and at the Stockholm School of Economics, Sweden.
Professor Fornell is one of the world's leading experts on Customer Satisfaction Measurement and Customer Asset Management. He is responsible for the American Customer Satisfaction Index (ACSI), a new national indicator of the economy. He has also developed a system that makes it possible to for a firm to identify those specific aspects of quality that have the largest impact on customer satisfaction and economic returns. Professor Fornell is the founder and chairman of CFI Group, www.cfigroup.com a firm that develops and implements this system for individual firms. CFI Group has offices in Ann Arbor, Atlanta, Stockholm, Madrid, Paris, Milan, London, Shanghai and Beijing with leading firms around the world as its clients.
He is also the Chairman of the Board of ForeSee Results, Inc. www.foreseeresults.com a joint venture with the Compuware Corporation. This company uses ACSI technology to capture the voice of online customers with respect to websites. It s one of the fastest growing companies in its market and has received many awards for its technology.
Professor Fornell has written more than 80 published articles and several books. He has served on the editorial board of all the major academic journals in the field. He frequently appears on radio, television and in the press as a commentator on business and economics.
