Don Lehmann, Columbia Roland Rust, Maryland Bill Perreault, North Carolina
Session Chair: Rajiv Grover, Georgia
ITEB
10.00 am -10.30 am
Refreshment Break
ITEB
10.30 am - 12.00 pm
PLENARY SESSION
"Guideposts To Managing Your Career"
Leigh McAlister, Texas Ken Bernhardt, Georgia State Werner Reinartz, INSEAD
Session Chair: V. Kumar University of Connecticut
ITEB
12.00 pm -1.30 pm
Lunch
Rome Commons
1.30 pm - 3.00 pm
CONCURRENT SESSIONS
Consumer Decision Making
Ratti Ratneshwar, Missouri John Lynch, Duke Girish Punj, UCONN
Session Chair: Han Srinivasan, UCONN
METRICS FOR MANAGING PRODUCTS AND CUSTOMERS
Gerard Tellis, Southern California David Reibstein, Wharton Valarie Zeithaml, North Carolina
Session Chair: Rajkumar Venkatesan, UCONN
PRICING AND PROMOTION
Ram C. Rao, UT Dallas Sunil Gupta, Columbia Kusum Ailawadi, Dartmouth
Session Chair: S. Sriram, UCONN
BUSN
3.00 pm - 3.15 pm
Refreshment Break
BUSN
3.15 pm - 4.15 pm
PLENARY SESSION
"Research, Reviewing and Publishing - Part II"
Ram C. Rao, Review of Marketing Science A. Parsu Parasuraman, Journal of Service Research Peter E. Rossi, Quantitative Marketing & Economics Joel Cohen, Journal of Public Policy & Marketing TBA, Management Science
Session Chair: Rajan Varadarajan, Texas A&M
BUSN
4.15 pm - 5.45 pm
Workshop on Research in Marketing
We will ask for volunteers.
CB PANEL
Baba Shiv, Stanford Robin Coulter, UCONN
Session Chair: Linda Price, Nebraska
STRATEGY PANEL
Steve Brown, Houston Doug Bowman, Emory
Session Chair: Sundar Bharadwaj, Singapore Management University
MODELS PANEL
Ram C. Rao, UT Dallas Wagner Kamakura, Duke
Session Chair: Jakki Thomas, Northwestern
PUBLIC POLICY & MARKETING PANEL
William Wilkie, Notre Dame
Session Chair: Joel Cohen, Florida
BUSN
5.45 pm - 6.30 pm
Break Time
6.30 pm - 11.00 pm
Dinner & Entertainment (MSI)
Feature Presentation: MSI Executive Director Dominique Hanssens
Continental Breakfast