"Research, Reviewing and Publishing - Part I"
(Part II on afternoon of July 9th)
Roland Rust, Journal of Marketing Daniel Bello, Journal of International Marketing Steve Shugan, Marketing Science Venky Shankar, Journal of Interactive Marketing Mike Levy, Journal of Retailing John Deighton, Journal of Consumer Research Durairaj Maheswaran, Journal of Consumer Psychology George Zinkhan, Journal of the Academy of Marketing Science
Session Chair: Rajan Varadarajan, Texas A&M
ITEB
10.00 am -10.30 am
Refreshment Break and move to School of Business
BUSN
10.30 am - 12.00 pm
CONCURRENT SESSIONS
ROLE OF CENTERS IN MARKETING KNOWLEDGE GENERATION
Gary L. Lilien, ISBM Wagner Kamakura, Teradata Center Arvind Rangaswamy, EBRC
Session Chair: Srini Reddy, Georgia
SURVEY RESEARCH IN MARKETING
Ajay Kohli, Emory A. Parsu Parasuraman, Miami Edward A. Blair, Houston
Session Chair: Greg Marshall, Rollins College
ISSUES IN EMPIRICAL MODELS
David Schmittlein, Wharton Vithala R. Rao, Cornell Dave Stewart, Southern California
Session Chair: Mike Ahearne, Houston
BUSN
12.00 pm -1.30 pm
Lunch
Rome Commons
1.30 pm - 3.00 pm
CONCURRENT SESSIONS
VALUING CUSTOMERS AND BRANDS
Kay Lemon, Boston College Bob Leone, Ohio State Das Narayandas, Harvard
Session Chair: Naveen Donthu, Georgia State
FIRM STRATEGY AND CHANNELS
Jan Heide, Wisconsin Jeff Inman, Pittsburgh
Session Chair: Sundar Bharadwaj, Singapore Management University
Advances in Marketing Models
Greg Allenby, Ohio State Pradeep Chintagunta, Chicago Dominique Hanssens, UCLA
Session Chair: Joseph Pancras, UCONN
BUSN
3.00 pm - 3.10 pm
Group Picture in Front of the School of Business
BUSN
3.10 pm - 5.00 pm
Open Recreation Time
Recreation Center & Outdoor Track
5.45 pm
Boarding the Buses
Nathan Hale Inn/Hilltop Suites
6.00 pm - 7.00 pm
Travel to Basketball Hall of Fame in Springfield, MA
Continental Breakfast