Welcome to AMA Sheth Foundation Doctoral Consortium 2005
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Thursday, July 7
 
Time Event Location
 
 
7.30 am - 8.00 am
 Continental Breakfast
  		 ITEB
8.00 am - 10.00 am
 PLENARY SESSION  

"Looking into the past to gaze into the Future: Emerging Research Issues in the Marketing Discipline"

 Jagdish Sheth, Emory
 George Day, Wharton
 V. (Seenu) Srinivasan, Stanford
 Russ Winer, NYU

 Session Chair: V. Kumar, UCONN
  		ITEB
10.00 am -10.30 am
 Refreshment Break and move to School of Business 
  		 BUSN
10.30 am - 12.00 pm
 CONCURRENT SESSIONS

 BUILDING AND MANAGING BRANDS: INSIGHTS AND PERSPECTIVES FROM BEHAVIORAL RESEARCH 

 Baba Shiv, Stanford
 Kevin Keller, Dartmouth
 Amitava Chattopadhyay, INSEAD

 Session Chair: Shir Zhang, UCLA

 FIRM ORIENTATION AND MARKET INTERACTIONS 

 Chris Moorman, Duke
 Jagdip Singh, Case Western
 Raj Srivastava, Emory

 Session Chair: Roger Kerin, SMU

 SATISFACTION AND CUSTOMER MANAGEMENT 

 Scott Neslin, Dartmouth
 Jakki Thomas, Northwestern
 Claes Fornell, Michigan

 Session Chair: Robert Peterson, Texas
  		 
12.00 pm -1.30 pm
 Lunch 
  		 Rome Commons
1.30 pm - 3.00 pm
 CONCURRENT SESSIONS

 METHODOLOGICAL ISSUES 

 Dawn Iacobucci, Wharton
 Robin Coulter, UCONN
 Russ Belk, Utah

 Session Chair: Susan Spiggle, UCONN

 CULTURE AND ORGANIZATION STRATEGY 

 Rohit Deshpande, Harvard
 Hubert Gatignon, INSEAD
 Shankar Ganesan, Arizona

 Session Chair: Gabe Biehal, Maryland

 NEW PRODUCT SALES FORECASTING 

 John Hauser, MIT
 Barry Bayus, North Carolina
 Peter Fader, Wharton

 Session Chair: K.Sudhir, Yale
  		 BUSN
3.00 pm - 3.30 pm
 Refreshment Break
  		 BUSN
3.30 pm - 5.00 pm
 CONCURRENT SESSIONS

 MEMORY AND INFORMATION RETRIEVAL 

 Geeta Menon, NYU (Presented by: Durairaj Maheswaran)
 Dipankar Chakravarti, Colorado
 Ravi Dhar, Yale

 Session Chair: Ziv Carmon, INSEAD

 INNOVATION 

 Venky Shankar, Texas A&M
 Praveen Kopalle, Dartmouth
 Peter Golder, NYU

 Session Chair: Rajesh Chandy, Minnesota

 PRICING AND PROMOTION 

 Brian Ratchford, Maryland
 J. Miguel Villas-Boas, Berkeley
 P.B. (Seethu) Seetharaman, Rice

 Session Chair: Dhruv Grewal, Babson
  		 BUSN
5.00 pm - 6.00 pm
 Break Time
  		 
6.30 pm - 8.30 pm
 Gala Dinner - Featured Speaker: Dr. Anil Menon, IBM Corp.
  		 Rome Commons
8.30 pm - 11.00 pm
 Music, Karaoke and Dancing
  		 Rome Commons
 
 
 
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