The Ph.D. Program prepares students to conduct state-of-the-art research and to become highly effective instructors so they can assume faculty positions in business schools at leading universities. Our students' accomplishments serve as evidence that our program is successful in turning out some of the best.

Faculty at UConn are required to publish research in high quality journals, to continually improve their teaching skills, and to provide service to the field of marketing, UConn, and the School of Business. Students gain experience in each of these areas during their time spent in the doctoral program. They are invited to present research and provide other services at major marketing conferences, they identify and develop their areas of interest for research and teaching, they begin teaching their second year in the program, and some have the opportunity to teach at the graduate level before they leave.

Highlighted below are some of the outstanding accomplishments marketing students have made as they learn to balance the demands of an intensive program and rewarding career.

*Papers accepted for conference presentations are not included here. Most students have one or more papers accepted for presentation at one or more conferences per year - individually or with co-authors.

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Current Students

Jia Fan

• 2006, Predoctoral Fellowship, University of Connecticut


• 2006, Summer Fellowship, University of Connecticut

Morris George

• 2004, 2005,2006, Predoctoral Fellowship, University of Connecticut


• 2004, 2005, 2006, Summer Fellowship, University of Connecticut


• 2006, Kumar, V. and Morris George. Measuring and Maximizing Customer Equity: A Critical Analysis, forthcoming, Journal of the Academy of Marketing Science.


• 2006, Berger, Paul, Naras Eechambadi, Morris George, Donald R. Lehmann, Ross Rizley, and Rajkumar Venkatesan. From CLV to Shareholder Value: Theory, Empirical Evidence, and Issues for Future Research, forthcoming Journal of Service Research.


• 2006, Kumar, V., Morris George, and Joseph Pancras. What Drives Cross-buy? To be presented at 2006 Marketing Science Conference, Pittsburgh on June 8-10.


• 2006, Kumar, V. and Morris George. A Comparison of Aggregate and Disaggregate Level Approaches for Measuring and Maximizing Customer Equity. Presented at 2006 AMA Winter Marketing Educators’ Conference, St. Petersburg, Florida.


• 2005, George, Morris and Girish N. Punj, Identifying Patterns in Information Search in a Web-based environment and Development of Search Pattern Index. Presented at 2005 AMA Winter Marketing Educators’ Conference, San Antonio.

Ying Jiang

• Ying Jiang and Chenglu Wang (forthcoming), The Impact of Affect on Perceived Service Quality and Satisfaction: the Moderation of Service Context. Journal of Services Marketing.


• 2006, Ying Jiang and Girish Punj, The Effects of Task and Information Environment Characteristics on the Breadth, Depth, and Sequence of Search in an Online Setting, to be presented at the 2006 Summer Marketing Educators’ Conference, Chicago, IL, August 2006.


• 2006, Ying Jiang and Girish Punj, The Influences of Task and Information Environment Characteristics on Consumer Search Behavior in an Online Setting, presented at the Society for Consumer Psychology Conference, February 2006.


• 2005, Ying Jiang, Robin Coulter, and S. Ratneshwar, Consumption Decisions Involving Goal Tradeoffs: the Impact of One Choice on Another. Advances in Consumer Research, 32, 206-211. (Paper presented at a competitive session of the Association for Consumer Research Annual Conference, Portland, OR, October 2004).


• 2003, Ying Jiang, Consumption Episodes Involving Goal Tradeoffs: Highlighting Versus Balancing, presented at the CIBER Internationalizing Doctoral Education for Business (IDEB) Conference, Bloomington, IN, August 2003.

Ioannis Kareklas

• 2006, Predoctoral Fellowship, University of Connecticut


• 2006, Summer Fellowship, University of Connecticut


• 2004, President of Graduate Management Association, Binghamton University


• 2003, Outstanding Graduating Senior Award in Marketing, SUNY Albany


• 2003, Wilkie Award for Academic Excellence in Communication, SUNY Albany

Anita Man Luo

• 2006, Co-winner of the ISBM Academic-Practitioner Challenge


• 2005, 2006, Predoctoral Fellowship, University of Connecticut


• 2005, 2006, Summer Fellowship, University of Connecticut


• 2001, Gamma Sigma Delta, Purdue University


• 1995 & 1996, Outstanding Student Scholarship, Zhongshan University

Andrew Peterson

• 2004, 2005, 2006, Predoctoral Fellowship, University of Connecticut


• 2004, 2005, 2006, Summer Fellowship, University of Connecticut


• Kumar, V and J Andrew Petersen (2004), Maximizing ROI or Profitability. Marketing Research Magazine, 16 (3), 28-34.


• Kumar, V and J Andrew Petersen (2005), Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence. Journal of the Academy of Marketing Science, 33 (4), 504-19.


• Zeithaml, Valarie, Ruth Bolton, John Deighton, Timothy Keiningham, Katherine Lemon and J Andrew Petersen (2006), Forward-Looking Focus: Can Firms Have Adaptive Foresight? Journal of Service Research, 9 (2), 168-183.


• Kumar, V, J Andrew Petersen and Robert Leone, Looking Beyond CLV. Forthcoming, Harvard Business Review.

Denish Shah

• 2007 ISBM Business Marketing Doctoral Support Award; Outstanding submission


• 2005, 2006, Predoctoral Fellowship, University of Connecticut


• 2005, 2006, Summer Fellowship, University of Connecticut

Luke Weinstein

• 2006, Receipient of a AMA Sales SIG/DSEF Sales Dissertation Research Grant ($2,000) for "Technology Usage and the Sales Force: Antecedents, Usage and the impact on Performance."


• 2004, 2005, 2006, Predoctoral Fellowship, University of Connecticut
  
• 2004, 2005, 2006, Summer Fellowship, University of Connecticut