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CONGRATULATIONS!

Ioannis Kareklas and Jeff Carlson, Marketing doctoral students, are winners of the 2009 Mitofsky Awards for Excellence in Public Opinion Research, given annually by the Roper Center. Mark Abrahamson, executive director of the Roper Center, announced Ioannis and Jeff's "outstanding" proposal, “Propensity to Purchase Organic Foods,” was awarded a stipend of $1800.

Congratulations also to Ioannis Kareklas who has received the 2009 PhD Outstanding Teaching Award for Marketing.


Anita Man Luo (doctoral candidate) has been presented with the first-ever DMEF Shankar-Spiegel Award for the Best Dissertation Proposal in Direct/Interactive Marketing.

The Shankar-Spiegel Award recognizes doctoral candidates, from accredited programs, with the best dissertations in the area of direct/interactive marketing. DMEF awarded $6,000 - $3,000 to the winner(s) and $1,500 to each of the Honorable Mention(s) - in financial assistance to be used for travel, conference attendance, data collection, and other expenses for conducting and presenting their dissertation research proposals. All winning candidates will also receive the cooperation of prestigious direct/interactive marketing firms for data collection and database usage. "The Shankar-Spiegel Award is proud to promote cutting-edge dissertation research in direct/interactive marketing," said Venkatesh Shankar, professor at Texas A & M and an academic representative on the DMEF Board.

Anita's proposal is titled, "Assessing the Short and Long Term Effects of Direct and Interactive Marketing in the B2B"

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Marketing Department Ph.D. Coordinator:
Girish Punj, gpunj@business.uconn.edu

The Marketing concentration focuses on the design of marketing strategies and tactics for creating and retaining customers in highly competitive global environments. The doctoral students in this area usually draw on supporting courses in the social sciences (e.g., statistics, anthropology, sociology, psychology, or economics).

Marketing faculty have research interests, including but not limited to; consumer expertise and information search; consumer judgment and decision making; consumer motivation; consumer behavior in Web-based environments; cross-cultural consumer behavior; qualitative research methods; marketing strategy; global marketing; product and brand positioning; services marketing; advertising; relationship and interactive marketing; e-business and digital marketing, and professional selling.

If you would like further information about the Marketing Department, please refer to their homepage.

For more information:

BUS Ph.D. Program

UConn Graduate School
Marketing Department homepage