Congratulations!
VK Kumar (faculty) and Andrew Petersen (PhD student) on the publication of the October 2007 issue of the Harvard Business Review with their article "How Valuable is Word of Mouth?"

Congratulations!
Denish Shah's (Ph.D. student) co-authored paper "The Path to Customer Centricity”, Denish Shah, Roland Rust, A. Parasuraman, Richard Staelin, and George S. Day (Volume 9, November 2006) was awarded the best paper in Journal of Service Research. The certificate award, sponsored by IBM, was presented at the 2007 Frontiers in Service Conference on Friday, October 5

Andrew Peterson was selected as finalist for the 2007 Journal of Services Research, Best Article Award, sponsored by IBM. Andrew's paper:"Forward Looking Focus: Can Firms Have Adaptive Foresight?"

Both of Andrew's articles appear in Journal of Service Research (volume 9)

Marketing Department Ph.D. Coordinator:
Srinivasaraghavan Sriram, ssriram@business.uconn.edu

The Marketing concentration focuses on the design of marketing strategies and tactics for creating and retaining customers in highly competitive global environments. The doctoral students in this area usually draw on supporting courses in the social sciences (e.g., statistics, anthropology, sociology, psychology, or economics).

Marketing faculty have research interests, including but not limited to; consumer expertise and information search; consumer judgment and decision making; consumer motivation; consumer behavior in Web-based environments; cross-cultural consumer behavior; qualitative research methods; marketing strategy; global marketing; product and brand positioning; services marketing; advertising; relationship and interactive marketing; e-business and digital marketing, and professional selling.

If you would like further information about the Marketing Department, please refer to their homepage.

For more information:

BUS Ph.D. Program

UConn Graduate School
Marketing Department website