Education/Professional Certification:

M.A. in Survey Research, University of Connecticut, 2008
MBA, University of Hawaii at Manoa, 2004
B.A. in Economic Law, Hanoi Law University, 1997

Biography:

Ms. Nguyen is a second-year doctoral student of Business Administration with concentration on Marketing. Her passion in marketing and market research has motivated her to further study in this field. She is particularly interested in doing research in such areas as cross-cultural consumer behavior, brand equity and brand management, B2B marketing strategy, and online interactive marketing.

Prior to her academic career, Ms. Nguyen had worked for a decade in various positions, including business consultant, foreign direct investment (FDI) expert, and research analyst in both private and public sectors in Vietnam and the U.S. Recently, she has received the I. A. Lewis Fellowship Award for Excellence and Promise in the Public Opinion Research field.