Education/Professional Certification:

D.B.A., Harvard Business School
M.B.A., Harvard Business School
B.S.E.E., Marquette University

Areas of Expertise:

Marketing strategy focused on business to business markets, customer relationship management focused on new customer acquisition, customer response to being targeted by marketers, self-disclosure and privacy, Web 2.0 and online interactive marketing, research in virtual worlds such as Second Life

Biography:

Dr. Mary Caravella is an Assistant Professor in Residence at the University of Connecticut School of Business. She teaches in the undergraduate and M.B.A. programs in the areas of marketing strategy and customer behavior. Dr. Caravella is interested in understanding how marketers can appropriately identify and effectively interact with prospective customers to build mutually constructive relationships. She has published the Journal of the Academy of Marketing Science, and received an award from the Institute for the Study of Business Markets for her dissertation research. Prior to her academic career, Dr. Caravella worked for nearly a decade in sales, marketing and organizational change leadership positions at GE.