Research Documents

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"Optimal Marketing Strategies for a Customer Data Intermediary"
(2007) (authors: Joseph Pancras, K Sudhir)

Status: Published
Publisher: Journal of Marketing Research

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"Issues And Perspectives In Global Customer Relationship Management"
(2006) (authors: B Ramaseshan, D Bejou, Subhash Jain, Charlotte Mason, Joseph Pancras)

Volume: 9
Status: Published
Publisher: Journal of Service Research

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"Cross-Buying in Retailing: Drivers and Consequences"
(n/a) (authors: Viswanathan Kumar, morris george, Joseph Pancras)

Status: Accepted
Publisher: Journal of Retailing