Education/Professional Certification:

Ph.D., M.B.A.,Washington University-St. Louis
B.S.E., Princeton University

Areas of Expertise:

marketing strategies for cyberspace, market segmentation and retail patronage analysis. Other interests include the factors affecting the communications success of broadcast commercials. Dr. Sewall has conducted studies of consumer purchase intentions for more than a dozen, mostly Fortune 500, firms, and has published scholarly articles in the Journal of Marketing, Journal of Marketing Research, Journal of Advertising Research, and Journal of Retailing.