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Dr. Robin Coulter
Research Documents
"Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries"
(2008) (authors: Yuliya Strizhakova, Robin Coulter, Linda Price)
Status: Accepted
Publisher: Journal of International Marketing
"How Product Trial Alters the Effects of Model Attractiveness: An Adapted Etic Approach in Romania"
(2008) (authors: Camelia Micu, Robin Coulter, Linda Price)
Status: Accepted
Publisher: Journal of Advertising
"The Meanings of Branded Products: A Cross-National Scale Development and Meaning Assessment"
(2008) (authors: Yuliya Strizhakova, Robin Coulter, Linda Price)
Status: Accepted
Publisher: International Journal of Research in Marketing
"To Have and to Hold? Implications of Disposition Tendencies for Consumer Research"
(2007) (authors: Kelly Haws, Rebecca Naylor, William Bearden, Robin Coulter)
Status: Accepted
Publisher: Advances in Consumer Research Conference
"Transforming Product Experience: The Impact of Pre-Trial Attribute Type Information and Claim Objectivity on Post-Trial Product Evaluations"
(2007) (authors: Robin Coulter, Camelia Micu)
Status: Accepted
Publisher: 2007 European Assocation for Consumer Research Conference
"On Market Mavens and Consumer Self-Confidence: A Cross-Cultural Study"
(2007) (authors: Piotr Chelminski, Robin Coulter)
Status: Published
Publisher: Psychology and Marketing
"The Effects of Cultural Individualism and Self-Confidence on Propensity to Voice: From Theory to Measurement to Practice"
(2007) (authors: Robin Coulter, Piotr Chelminski)
Status: Published
Publisher: Journal of International Marketing
"The Effects of Cultural Individualism and Self-Confidence on Propensity to Voice: From Theory to Measurement to Practice"
(2007) (authors: Piotr Chelminski, Robin Coulter)
Volume: 15
Pages: 94-118
Status: Published
Publisher: Journal of International Marketing
"Buying into the Global Myth: A Cross-National Investigation of Building Identity through Brands"
(2007) (authors: Robin Coulter, Yuliya Strizhakova, Linda Price)
Status: Accepted
Publisher: Advances in Consumer Research
"Advertising and Product Trial: The Impact of Product Type and Attribute Information on Consumer Evaluations"
(2007) (authors: Camelia Micu, Robin Coulter)
Status: Accepted
Publisher: American Marketing Association 2008 Winter Educators' Conference Proceedings
"Distortion of Price Discounts: THe Right DIgit Effect"
(2007) (authors: Keith Coulter, Robin Coulter)
Status: Published
Publisher: Journal of Consumer Research
"Domesticating Technology to Build Army Family Identity"
(2007) (authors: Fleura Bardhi, Robin Coulter, Meera Venkatraman)
Status: Accepted
Publisher: Advances in Consumer Research
"Cross-Cultural Scale Development and Meanings Assessment"
(2007) (authors: Yuliya Strizhakova, Robin Coulter, Linda Price)
Status: Published
Publisher: American Marketing Association 2007 Winter Educators' Conference Proceedings
"Harnessing the Power of Technology in the Home: The Case of Military Households in the US"
(2007) (authors: Robin Coulter, Meera Venkatraman, Fleura Bardhi)
Status: Published
Publisher: European Assocation for Consumer Research Conference
"Consumption Experiences as Escape: An Application of the Zaltman Metaphor Elicitation Technique"
(2006) (authors: Robin Coulter)
Status: Accepted
Publisher: Edward Elger
"Banner Ad-Web Site Congruity Context and Color Effects on Attention and Attitudes"
(2005) (authors: Robert Moore, Claire Stammerjohn, Robin Coulter)
Volume: 34
Pages: 77-90
Status: Published
Publisher: Journal of Advertising
"Enhancing or Disrupting Guilt: The Role of Ad Credibility and Manipulative Intent"
(2005) (authors: June Cotte, Robin Coulter, Meliissa Moore)
Status: Published
Publisher: Journal of Business Research
"Sensory Metaphor and Meanings: Development of a Cross-Sensory Heterogeneity Index"
(2005) (authors: Robin Coulter, Tilottama Chowdury)
Status: Accepted
Publisher: Advances in Consumer Research
"Size Does Matter: The Effects of Magnitude Representation Congruency on Price Perceptions and Purchase Likelihood"
(2005) (authors: Keith Coulter, Robin Coulter)
Volume: 15
Pages: 64-76
Status: Published
Publisher: Journal of Consumer Psychology
"The Evolution of Consumer Knowledge and Sources of Information: Hungary in Transition"
(2005) (authors: Robin Coulter, Linda Price, Lawrence Feick, Camelia Micu)
Status: Published
Publisher: Journal of the Academy of Marketing Science
"A Typology of Customer-Service Provider Relationships: The Role of Relational Factors in Classifying Customers"
(2004) (authors: Robin Coulter, Mark Ligas)
Volume: 18
Pages: 482-493
Status: Published
Publisher: Journal of Services Marketing
"The Effects of Industry Knowledge on Trust in Service Relationships"
(2003) (authors: Keith Coulter, Robin Coulter)
Status: Published
Publisher: International Journal of Research in Marketing
"Rethinking the Origins of Product Involvement and Brand Commitment: Insights from PostSocialist Central Europe"
(2003) (authors: Robin Coulter, Linda Price, Lawrence Feick)
Status: Published
Publisher: Journal of Consumer Research
"Changing Faces: Cosmetics Opinion Leadership Among Women in the New Hungary"
(2002) (authors: Robin Coulter, Lawrence Feick, Linda Price)
Status: Published
Publisher: European Journal of Marketing
"Examining Polish Market Mavens and Their Attitudes Toward Advertising"
(2002) (authors: Chelminski Piotr, Robin Coulter)
Status: Published
Publisher: Journal of East-West Business
"Determinants of Trust in a Service Provider: The Moderating Role of Length of Relationship"
(2002) (authors: Keith Coulter, Robin Coulter)
Status: Published
Publisher: Journal of Services Marketing
"Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique"
(2001) (authors: Robin Coulter, Gerald Zaltman, Keith Coulter)
Status: Published
Publisher: Journal of Advertising
"The Long Good-bye: The Dissolution of Customer-Service Provider Relationships"
(2000) (authors: Robin Coulter, Mark Ligas)
Status: Published
Publisher: Psychology & Marketing
"Das Metaphor Elicitation-Konzept"
(2000) (authors: Robin Coulter, Frank Huber)
Pages: 103-120
Status: Published
Publisher: Kundenorientierte Produktgestaltung/Verlag Franz Vahlen
"The Power of Metaphor"
(2000) (authors: Robin Coulter, Gerald Zaltman)
Pages: 259-281
Status: Published
Publisher: The Why of Consumption: Emerging Perspectives on Consumer Motives, Goals and Desires/Routledge
"Marketing Enlightened Self-Interest: A Model of Individual and Community-Oriented Motivations"
(1999) (authors: Robin Coulter, Ben Tyson)
Volume: 5
Pages: 34-49
Status: Published
Publisher: Social Marketing Quarterly
"Product and Service Bundling Decisions and Their Effects on Purchase Intention"
(1997) (authors: Robin Coulter, Andreas Herrmann, Frank Huber)
Volume: 5
Pages: 99-107
Status: Published
Publisher: Pricing Strategy and Practice: An International Journal
"Seeing the Voice f the Customer: Metaphoric-Based Advertising Research"
(1995) (authors: Robin Coulter, Gerald Zaltman)
Volume: 35
Pages: 35-51
Status: Published
Publisher: Journal of Advertising Research
"Guilt Appeals in Advertising: What Are Their Effects?"
(1995) (authors: Robin Coulter, Mary Pinto)
Volume: 80
Pages: 697-705
Status: Published
Publisher: Journal of Applied Psychology
"Consumers in Transition to a Market Economy: Hungary 1989-1992"
(1995) (authors: Robin Coulter, Lawrence Feick, Linda Price)
Volume: 12
Pages: 18-34
Status: Published
Publisher: International Marketing Review
"The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgements about Endorsers"
(1992) (authors: Robin Coulter, Lawrence Feick)
Volume: 21
Pages: 9-25
Status: Published
Publisher: Journal of Advertising
"Using Recall and Brand Preference to Evaluate Advertising Effectiveness"
(1991) (authors: Robin Coulter, Murphy Sewall)
Volume: 31
Pages: 56-63
Status: Published
Publisher: Journal of Advertising Research
"Preference Heterogeneity and Coorientation as Determinants of Perceived Informational Influence"
(1989) (authors: Robin Coulter, Linda Price, Lawrence Feick)
Volume: 19
Pages: 227-242
Status: Published
Publisher: Journal of Business Research
"Information Sensitive Consumers and Market Information"
(1987) (authors: Robin Coulter, Linda Price, Lawrence Feick)
Volume: 21
Pages: 328-341
Status: Published
Publisher: Journal of Consumer Affairs
"Types and Amount of Word-of-Mouth Communications about Retailers"
(1987) (authors: Robin Coulter, Lawrence Feick, Linda Price)
Volume: 63
Pages: 260-278
Status: Published
Publisher: Journal of Retailing
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