Education/Professional Certification:

Ph.D., M.B.A., University of Pittsburgh
B.S., Pennsylvania State University

Areas of Expertise:

Advertising effects and effectiveness, customer-service provider relationships, product involvement and information search, interpersonal influence, Zaltman Metaphor Elicitation Technique, consumer behavior in transitional economies, pack rats, pricing.

Biography:

Dr. Robin Coulter is Department Head, Professor of Marketing and Ackerman Scholar at The University of Connecticut School of Business. She teaches in the undergraduate, Executive M.B.A. and Ph.D. programs in the areas of consumer behavior, integrated marketing communications, and marketing management. Dr. Coulter’s research interests include cross-cultural consumer behavior, branding, advertising effects and effectiveness, pricing, services marketing, and the Zaltman Metaphor Elicitation Technique. She has published in a variety of marketing and social science journals, including Journal of Consumer Research, Journal of Consumer Psychology, Journal of Applied Psychology, Journal of Advertising, Journal of Advertising Research, and the International Journal for Research in Marketing. Dr. Coulter has served as consultant to New York Life Investment Management, Procter and Gamble, McNeil Consumer Products, and Coca Cola.