Research Documents

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"Information Search and Consideration Set Formation in a Web-Based Store Environment"
(2007) (authors: Girish Punj, Robert Moore)

Status: Accepted
Publisher: Journal of Business Research

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"Smart versus Knowledgeable Online Recommendation Agents"
(2007) (authors: Girish Punj, Robert Moore)

Volume: 21
Pages: 46-60
Status: Accepted
Publisher: Journal of Interactive Marketing

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"The Influence of Online Decision Environment Characteristics on Consumer Selective Information Processing and Choice"
(2007) (authors: Ying Jiang, Girish Punj)

Volume: 35
Status: Accepted
Publisher: Association for Consumer Research Proceedings

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"The Influences of Task and Information Environment Characteristics on Consumer Search Behavior in an Online Setting"
(2006) (authors: Ying Jiang, Girish Punj)

Status: Published
Publisher: Society of Consumer Psychology Conference

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"Understanding the Role of Idiosyncratic Thinking in Brand Attitude Formation"
(2006) (authors: Keith Coulter, Girish Punj)

Volume: 36
Pages: 7-20
Status: Accepted
Publisher: Journal of Advertising

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"Structural Modeling in Marketing: Some Future Possibilities"
(2006) (authors: Girish Punj)

Volume: 25
Pages: 622-624
Status: Published
Publisher: Marketing Science

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"The Effects of Task and Information Environment Characteristics on the Breadth, Depth, and Sequence of Search in an Online Setting"
(2006) (authors: Ying Jiang, Girish Punj)

Status: Published
Publisher: American Marketing Association Conference Proceedings

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"The Impact of Information Format on Consumer Search Order and Choice in an Online Setting"
(2006) (authors: Ying Jiang, Girish Punj)

Volume: 34
Status: Accepted
Publisher: Association for Consumer Research Proceedings

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"Mining Text in Guest Satisfaction Surveys: Do Ratings Truly Reveal Intentions to Return?"
(2005) (authors: Girish Punj, Tom Anderson, Rebecca Gillan)

Status: Published
Publisher: SPSS Directions Conference Proceedings

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"Identifying Information Search Patterns in a Web-based Environment: Development of a Search Pattern Index"
(2005) (authors: Morris George, Girish Punj)

Status: Published
Publisher: American Marketing Association Conference Proceedings

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"A Cognitive Model of Customer-Based Brand Equity for Frequently Purchased Products: Conceptual Framework and Empirical Results"
(2004) (authors: Girish Punj, Clayton Hillyer)

Volume: 14
Pages: 124-131
Status: Published
Publisher: Journal of Consumer Psychology

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"The Effects of Cognitive Resource Requirements, Availability, and Argument Quality on Brand Attitudes"
(2004) (authors: Keith Coulter, Girish Punj)

Volume: 33
Pages: 53-64
Status: Published
Publisher: Journal of Advertising

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"What does New Mean? An Investigation of the Appeal of New in Car Purchasing,"
(2004) (authors: Richard Brookes, Girish Punj, Jacqueline Smart)

Status: Published
Publisher: International Automotive Conference Proceedings

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"Repercussions of Promoting an Ideology of Consumption: Consumer Misbehavior"
(2004) (authors: Ronald Fullerton, Girish Punj)

Volume: 57
Pages: 1239-1249
Status: Published
Publisher: Journal of Business Research

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"Influence of Electronic Decision Aids on Consumer Shopping in Online Stores"
(2003) (authors: Girish Punj, Adam Rapp)

Status: Published
Publisher: Home-Oriented Informatics and Telematics Conference

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"Kleptomania: An Intellectual History"
(2003) (authors: Ronald Fullerton, Girish Punj)

Status: Published
Publisher: Conference on Historical Analysis and Research in Marketing

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"Positioning Options for Achieving Brand Association: A Psychological Categorization Perspective"
(2002) (authors: Girish Punj, Junyean Moon)

Volume: 55
Pages: 275-283
Status: Published
Publisher: Journal of Business Research

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"The Influence of Pre-Decisional Constraints on Subsequent Decision Behavior in New Automobile Purchases"
(2002) (authors: Girish Punj, Richard Brookes)

Volume: 19
Pages: 383-400
Status: Published
Publisher: International Journal for Research in Marketing

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"Decision Constraints and Consideration Set Formation in Consumer Durables"
(2001) (authors: Girish Punj, Richard Brookes)

Volume: 18
Pages: 843-863
Status: Published
Publisher: Psychology and Marketing