Research | School of Business

UConn Business Researchers Discover How Charities Can Boost Likelihood of Donations Via Smartphone Users

UConn Today – Whether you’re passionate about rescuing puppies, feeding hungry people, or helping victims of a natural disaster, you’re considerably less likely to respond to a charity’s appeal for help if you receive it on your smartphone.

Three UConn Business-affiliated researchers verified that there is a substantial “mobile giving gap’’ between smartphone users and users of traditional computers; but they also discovered an easy and cost-effective solution.

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