Coordinator: Girish Punj, gpunj@business.uconn.edu

The Marketing concentration focuses on the design of marketing strategies and tactics for creating and retaining customers in highly competitive global environments. The doctoral students in this area usually draw on supporting courses in the social sciences (e.g., statistics, anthropology, sociology, psychology, or economics).

Marketing faculty have research interests in areas such as consumer expertise and information search; consumer judgment and decision making; consumer motivation; consumer behavior in Web-based environments; cross-cultural consumer behavior; qualitative research methods; marketing strategy; global marketing; product and brand positioning; services marketing; advertising; relationship and interactive marketing; e-business and digital marketing, and professional selling.

If you would like further information about the Marketing Department, please refer to their homepage.

THIS SITE IS IN THE PROCESS OF BEING UPDATED

Note to students entering the program for academic year 2006/2007:
Prerequisites, recommended courses for research methods and major concentration, and qualifying paper and general exam requirements, are being revised and will be posted.
Please refer questions to Marketing Ph.D. Coordinator Girish Punj.