Updated September 21, 2012
Students are expected to take 4 (but at least 3) classes every semester for the first two years; it is recommended that they take 1 or 2 classes each semester after the first two years.
Students should consult with their advisor to choose courses that best meet their research interests. Students must complete all 18 credits in the major area of concentration, at least 4 (but preferably 6 to 8) depth courses, and at least 4 (but preferably more) methods courses during their course of study.
Prerequisites
The Marketing Department has no formal prerequisites however, we strongly suggest that, prior to enrollment, students have taken or take;
(Students who are admitted and who have not taken one of the courses will likely be required to take them)
*One year of calculus
*Introductory probability and statistics
*A managerial economics or microeconomics course
Orientation - Required
BADM 6201 - Introduction to Research and Teaching (1 credit)
Marketing Seminars (18 credit minimum)
Required Courses (15 credits) - must take for a grade
MKTG 6209 - Introduction to Research in Marketing
MKTG 6202 - Introduction to Consumer Behavior
MKTG 6203 - Introduction to Quantitative Applications in Marketing
MKTG 6210 - Strategic Applications in Marketing
MKTG 6296 - Special Topics: Progress toward Qualifying Paper
Elective Courses (3 credits)
Must take at least one of the following
MKTG 6212 - Socio-Cultural Aspects of Consumer Behavior
MKTG 6213 - Advanced Quantitative Applications in Marketing
Research Methods (12 credit minimum)
The following courses are recommended by the department.
Marketing Strategy students may take courses from either list with the approval of their advisor.
Behavioral Research Methods Courses
EPSY 5607 - Quant Methods in Research II
EPSY 5610 - Applied Regression
EPSY 5613 - Multivariate Analysis in Educational Research
EPSY 5621 - Instrument Development
EPSY 6611 - Logistic and Hierarchical Linear Models
EPSY 6194 - Advanced Modeling
PSYC 5130 - Causal Modeling in Social Psychology
PSYC 5131 - Meta-Analysis
PSYC 5570 - Current Topics Cognitive Science: Longitudinal Data Analysis
PSYC 5701 (STAT 5701) - Analysis of Experiments
PSYC 5702 - Field Research Methods
PSYC 5770 - Current Topics in Social Psychology: Methods of Analyzing Everyday Language
PSYC 6130 - Measurement and Scaling
SOCI 5201 - The Logic of Social Research
SOCI 5231 - Qualitative Research I
SOCI 6231 - Qualitative Research II
SOCI 5203 - Quantitative Research I
SOCI 6203 - Quantitative Research II
SOCI 6205 - Multilevel Modeling of Longitudinal Data
ANTH 5321 - Ethnographic Methods I
STAT 5099 - Investigation of Special Topics (Categorical Data Analysis)
STAT 5505 - Applied Statistics I
STAT 5605 - Applied Statistics II
STAT 6315 - Statistical Inference I
STAT 6515 - Statistical Inference II
STAT 5374 - Concepts and Analysis of Survival Data
STAT 5380 - Applied Time Series
STAT 5515 - Design of Experiments
STAT 5105 - Quantitative Methods in Behavioral Sciences: Psychology
ECON 5311 (ARE 5311) - Econometrics I
Quantitative Methods Courses
ECON 5311 - Econometrics I
ECON 6311 - Econometrics II
ECON 6312 - Econometrics III
STAT 5505 - Applied Statistics I
STAT 5605 - Applied Statistics II
STAT 6315 - Statistical Inference I
STAT 6515 - Statistical Inference II
STAT 5361 - Statistical Computing
STAT 5645 - Concepts and Analysis of Survival Data
STAT 5825 - Applied Time Series
ARE 5315 - Mathematical Programming for Economists
Supporting Courses (12 credit minimum)
A minimum of four courses with a coherent theme in a content area. Specific courses depend on the student’s background and research interests with the exception below. Courses specified must be approved by the student's academic advisor.
Quantitative and marketing strategy students must include a graduate level theoretical micro economics course.
Behavioral students must include a graduate level social or cognitive psychology course.
(The following supporting courses are recommended by the department)
Behavioral Supporting Courses
PSYC 5200 - Behavioral Neuroscience Research
PSYC 5513 - Memory
PSYC 5567 - Cognition
PSYC 5601 - Proseminar in Industrial/Organizational Psychology I
PSYC 5601 - Proseminar in Industrial/Organizational Psychology II
PSYC 5616 - Human Judgment and Decision Processes
PSYC 5703 - Advanced Social Psychology
PSYC 5770 - Current Topics in Social Psychology: Cross-Cultural Psychology
PSYC 5770 - Current Topics in Social Psychology: Social Psychology of Morality
PSYC 5770 - Current Topics in Social Psychology: Approaches to Social Psychology
PSYC 5770 - Current Topics in Social Psychology: Stereotypes and Prejudice
PSYC 6730 - The Self in Social Psychology
PSYC 6731 - Person Perception
PSYC 6732 - Attitude Organization and Change
PSYC 6733 - Social Cognition
PSYC 6752 - Interpersonal Relations
PSYC 6771 - Intergroup Relations
COGS 5001 - Cognitive Science ProSeminar
ANTH 5305 - Evolution of Social Cognition
ANTH 5315 - Gender & Culture
SOCI 5255 - Topics in Sociological Theory
SOCI 5275 - Topics in Culture
SOCI 5001 - Proseminar
SOCI 5601 - Gender & Society
SOCI 5829 - Social Change
SOCI 6275 - Globalization, Circulation , and Transnationalism
COMM 5100 - Persuasion Theory and Research
COMM 5101 - Motivation
COMM 5200 - Interpersonal Communication
COMM 5501 - Nonverbal Communication and Behavior
EPSY 5530 - Theories of Learning, Cognition, and Instruction
Marketing Strategy Supporting Courses
FNCE 6201 - Introduction to Finance Theory and Evidence
FNCE 6202 - Corporate and Institutional Finance
ECON 5201 - MicroEconomics I
ECON 5301 - Mathematical Economics
PSYCH 5613 - Organizational Psychology
MGMT 6201 - Seminar in Organizational Behavior
MGMT 6203 - Contemporary Research in Organizational Behavior
MGMT 6204 - Seminar in Strategic Management
Quantitative Supporting Courses
ECON 5201 - Microeconomics I
ECON 6201 - Microeconomics II
ECON 6211 - Microeconomics III
ECON 6461 - Industrial Organization
ARE 5474 - Industrial Organization: Empirical Analysis
ARE 6474 - Industrial Organization: Advanced Empirical Analysis
Grad School Requirement
GRAD 6950 - Dissertation Research (15 credits)
