Recent advances in information technologies (IT) have powered the merger of online and offline retail channels into one single platform. Modern consumers frequently switch between online and offline channels when they navigate through various stages of the decision journey, motivating multichannel sellers to develop omni-channel strategies that optimize their overall profit. This study examines consumers' cross-channel search behavior of "pseudo-showrooming," or the consumer behavior of inspecting one product at a seller's physical store before buying a related but different product at the same seller’s online store, and investigates how such consumer behavior allows a multichannel seller to achieve better coordination between its online and offline arms through optimal product placement strategies. Full article.
UConn Today – Tucked inside a small laboratory at UConn’s Technology Incubation Program (TIP) in Farmington, Conn., Nicole Wagner is trying to cure vision impairment and blindness for more than 30 million people worldwide.
UConn Today – A team of researchers from UConn and other universities was recently awarded a multi-million dollar grant from the Department of Defense to learn how insulating materials exposed to very high electric fields break down.
MBA Students Used Scholarships to Study Insurance, Monetary Theory and More
The four UConn MBA students who were awarded 2017 GE Global Fellow Scholarships to pursue their global business research interests presented their findings to faculty and administrators on April 7. Continue Reading
UConn Today – Sudden Infant Death Syndrome can strike fear in the heart of a new parent – something Olivia Briggs ’17 (NUR) knows well. When her nephew was a newborn, her sister obsessively bounced in and out of his room to make sure he was still breathing, she recalls. Not long before, a friend of her sister’s lost her baby to SIDS, the cause of 4,000 sleeping-related deaths annually in the United States, according to the American SIDS Institute.
UConn Today – The University of Connecticut is one of several leading research institutions collaborating with the Toyota Research Institute to accelerate the design and discovery of advanced materials using artificial intelligence and machine learning.