Research


Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies

Management Information Systems Quarterly Vol. 41, Iss. 2 (2017)

Zheyin (Jane) Gu, Giri Kumar Tayi

Recent advances in information technologies (IT) have powered the merger of online and offline retail channels into one single platform. Modern consumers frequently switch between online and offline channels when they navigate through various stages of the decision journey, motivating multichannel sellers to develop omni-channel strategies that optimize their overall profit. This study examines consumers' cross-channel search behavior of "pseudo-showrooming," or the consumer behavior of inspecting one product at a seller's physical store before buying a related but different product at the same seller’s online store, and investigates how such consumer behavior allows a multichannel seller to achieve better coordination between its online and offline arms through optimal product placement strategies. Full article.






Three Marketing Professors to Retire

Marketing Department Retirement Reception - April 2017

School of Business Wishes a Happy Future to Professors Carrafiello, Spiggle and Ross

Kayaking in South Carolina, reading, gardening and tackling new research projects are on the retirement ‘to-do’ lists of three prominent Marketing Department professors.

This year’s three School of Business retirees all hail from the Marketing Department, and include: Continue Reading


GE Fellowship Recipient: ‘I Feel Very Privileged’

2017 GE Global Fellows Milin Chhanechhara, Nidhi Jaswal, Leonard Borriello, and Michael Ballard (Nathan Oldham/UConn School of Business)
2017 GE Global Fellows Milin Chhanechhara, Nidhi Jaswal, Leonard Borriello, and Michael Ballard (Nathan Oldham/UConn School of Business)

MBA Students Used Scholarships to Study Insurance, Monetary Theory and More

The four UConn MBA students who were awarded 2017 GE Global Fellow Scholarships to pursue their global business research interests presented their findings to faculty and administrators on April 7. Continue Reading


Nursing Students Tackle Real-World Healthcare Needs

UConn Today – Sudden Infant Death Syndrome can strike fear in the heart of a new parent – something Olivia Briggs ’17 (NUR) knows well. When her nephew was a newborn, her sister obsessively bounced in and out of his room to make sure he was still breathing, she recalls. Not long before, a friend of her sister’s lost her baby to SIDS, the cause of 4,000 sleeping-related deaths annually in the United States, according to the American SIDS Institute.


Seven Business Faculty Honored

Professor Greg Reilly, teaching an Executive MBA course in Hartford, Conn. (Nathan Oldham/UConn School of Business)
Professor Greg Reilly, teaching an Executive MBA course in Hartford, Conn. (Nathan Oldham/UConn School of Business)

Professor Reilly Recognized for Remarkable Research; Peers Honored for Teaching Strategies

Management Professor Greg Reilly earned the School of Business’ annual award for Research Excellence, an achievement that is based on five years of academic success. Continue Reading