Marketing



Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies

Management Information Systems Quarterly Vol. 41, Iss. 2 (2017)

Zheyin (Jane) Gu, Giri Kumar Tayi

Recent advances in information technologies (IT) have powered the merger of online and offline retail channels into one single platform. Modern consumers frequently switch between online and offline channels when they navigate through various stages of the decision journey, motivating multichannel sellers to develop omni-channel strategies that optimize their overall profit. This study examines consumers' cross-channel search behavior of "pseudo-showrooming," or the consumer behavior of inspecting one product at a seller's physical store before buying a related but different product at the same seller’s online store, and investigates how such consumer behavior allows a multichannel seller to achieve better coordination between its online and offline arms through optimal product placement strategies. Full article.


How to Fix the High College Dropout Rate?

In order for the United States to return as the top-ranking nation in terms of college degree attainment, Hispanics will need to earn 5.5 million degrees by 2020.
In order for the United States to return as the top-ranking nation in terms of college degree attainment, Hispanics will need to earn 5.5 million degrees by 2020.

Focus on Hispanic High School/College Students Could Reverse Educational Slide in Our Country

The United States is no longer the top-ranking nation in terms of college degree attainment; the U.S. has the highest college dropout rate (estimated between 40 and 49 percent) among the industrialized nations. Continue Reading


Which Wine Should I Try?

Red Wine | Which Wine to Choose

Startup VineSleuth Paired with UConn Grad Students to Revolutionize Wine Selection

Here’s a toast: To a team of ambitious, hardworking UConn graduate students, whose research helped grow a revolutionary wine-selection company.

Surprisingly, the students in Marketing Professor Girish Punj’s ‘Big Data & Strategic Marketing’ class were able to “uncork” the answers they needed, without a drop of wine dancing on their tongues. Continue Reading


An Exceptional Business Education

The School of Business is experiencing substantial and exciting growth. Our undergraduate majors are ‘red hot’ because they offer the ideal combination of intellectual challenge, career potential and financial reward. Our undergraduate enrollment is up 36 percent since 2012. Continue Reading


Human Rights: Corporations’ Newest Frontier

Caroline Kaeb is an Assistant Professor of Business Law and Human Rights at UConn School of Business, where she holds a joint appointment with the Human Rights Institute and a courtesy appointment with the School of Law. (Nathan Oldham/UConn School of Business)
Caroline Kaeb is an Assistant Professor of Business Law and Human Rights at UConn School of Business, where she holds a joint appointment with the Human Rights Institute and a courtesy appointment with the School of Law. (Nathan Oldham/UConn School of Business)

A Conversation with Business and Human Rights Professor Caroline Kaeb

An interest in international law, coupled with work at the United Nations specializing in labor rights and refugee issues, fostered a passion for human rights in UConn Professor Caroline Kaeb. Continue Reading


Advice for the Class of 2017

Bo Ni '17 (BUS) poses for a photo with the husky statue following the School of Business Commencement ceremony on May 7, 2017. (Peter Morenus/UConn Photo)
Bo Ni ’17 (BUS) poses for a photo with the husky statue following the School of Business Commencement ceremony on May 7, 2017. (Peter Morenus/UConn Photo)

Arrive Early, Stay Late, Put in the Effort to Succeed, Says Commencement Speaker Doug Elliot, President of The Hartford

In a commencement speech laced with solid career advice about hard work and attaining career success, Doug Elliot ’82 mentioned that his life did benefit from a touch of serendipity. Continue Reading


Conscious Capitalism: Serving a Higher Social Goal

Larry Bingaman, president and chief executive officer of the South Central Connecticut Regional Water Authority, speaks to students about conscious capitalism. (Nathan Oldham/UConn School of Business)
Larry Bingaman, president and chief executive officer of the South Central Connecticut Regional Water Authority, speaks to students about conscious capitalism. (Nathan Oldham/UConn School of Business)

Connecticut CEO Speaks to Undergraduate Students about Conscious Capitalism

A Connecticut CEO presented to undergraduate students on April 25 about how business can serve a higher social goal through the introduction of ‘Conscious Capitalism’ into the organization. Continue Reading


How General Electric’s Departure Impacts Nonprofits in Connecticut

Satell Institute – On January 13, 2016, General Electric, a multinational conglomerate and one of the largest Fortune 500 companies, announced that it will move its corporate headquarters from Fairfield, Connecticut to the South Boston Waterfront area of Boston, Massachusetts. While the move is laden with consequences for the future direction of the company, it also represents a significant loss for the citizens of southwestern Connecticut. Continue Reading