True Viral News – We are all in business to solve problems, add value and make a profit — tasks which involve pricing your product or service. But how do you effectively price your product or service to increase sales and make more money with little or no effort?
Recent advances in information technologies (IT) have powered the merger of online and offline retail channels into one single platform. Modern consumers frequently switch between online and offline channels when they navigate through various stages of the decision journey, motivating multichannel sellers to develop omni-channel strategies that optimize their overall profit. This study examines consumers' cross-channel search behavior of "pseudo-showrooming," or the consumer behavior of inspecting one product at a seller's physical store before buying a related but different product at the same seller’s online store, and investigates how such consumer behavior allows a multichannel seller to achieve better coordination between its online and offline arms through optimal product placement strategies. Full article.
Focus on Hispanic High School/College Students Could Reverse Educational Slide in Our Country
The United States is no longer the top-ranking nation in terms of college degree attainment; the U.S. has the highest college dropout rate (estimated between 40 and 49 percent) among the industrialized nations. Continue Reading
Startup VineSleuth Paired with UConn Grad Students to Revolutionize Wine Selection
Here’s a toast: To a team of ambitious, hardworking UConn graduate students, whose research helped grow a revolutionary wine-selection company.
Surprisingly, the students in Marketing Professor Girish Punj’s ‘Big Data & Strategic Marketing’ class were able to “uncork” the answers they needed, without a drop of wine dancing on their tongues. Continue Reading
The School of Business is experiencing substantial and exciting growth. Our undergraduate majors are ‘red hot’ because they offer the ideal combination of intellectual challenge, career potential and financial reward. Our undergraduate enrollment is up 36 percent since 2012. Continue Reading
A Conversation with Business and Human Rights Professor Caroline Kaeb
An interest in international law, coupled with work at the United Nations specializing in labor rights and refugee issues, fostered a passion for human rights in UConn Professor Caroline Kaeb. Continue Reading
Connecticut CEO Speaks to Undergraduate Students about Conscious Capitalism
A Connecticut CEO presented to undergraduate students on April 25 about how business can serve a higher social goal through the introduction of ‘Conscious Capitalism’ into the organization. Continue Reading
Satell Institute – On January 13, 2016, General Electric, a multinational conglomerate and one of the largest Fortune 500 companies, announced that it will move its corporate headquarters from Fairfield, Connecticut to the South Boston Waterfront area of Boston, Massachusetts. While the move is laden with consequences for the future direction of the company, it also represents a significant loss for the citizens of southwestern Connecticut. Continue Reading